5 Ways To Measure ROPO Effect [INFOGRAPHIC]

August 9, 2017 Lupko Pot

In the retail market there is an increasing amount of attention for the ROPO effect, or Research Online Purchase Offline. This is not so strange when you realize more than half of the offline sales are preceded by an online point of contact. An omnichannel retailer therefore needs to have good estimate of the ROPO effect in order to engage in effective bid management, and more. Learn how to measure the ROPO effect and what to do with this information... Read more...

Product Update: improved console speed and faster channel exports

July 6, 2017 Berend van Niekerk

After launching Omnia last year, we have been growing rapidly and currently already 12.5 million products run through Omnia’s Dynamic Pricing and Marketing processes every hour. Our focus has been on supporting this growth and on the development of new functionalities, so that our customers can perform all desired actions for their complete assortment.  However, the combination of this rapid growth in both functionalities and products has caused some processes to take longer than might be expected of Omnia. That’s why... Read more...

Dynamic Pricing is also possible in physical stores: here’s how

June 15, 2017 Sander Roose

More and more e-commerce players use dynamic pricing to automate pricing to grow sales and contribution margin. This leads to frequent price changes on their entire assortment with some products even getting repriced multiple times a day. For physical stores, the process of printing and changing a single price tag in a physical store takes several minutes and physical stores carry many thousands of products. How then can omnichannel retailers keep up with pure e-commerce players, for which changing prices... Read more...

Three dynamic pricing methods & how to implement them in Omnia

May 8, 2017 Hidde Roeloffs Valk

The rise of e-commerce has led to much broader assortments of retailers. In addition, the internet has greatly increased price transparency in the market, which in turn has increased the frequency of price changes. The combination of these two factors made dynamic pricing a necessity in today’s retail market. Dynamic pricing is often equated with a purely competitor-based pricing method. For example, “Always adjust the price to lowest of the three competitors X, Y and Z”. Competitor-based pricing, however, isn’t... Read more...

Get the most out of Facebook Dynamic Ads with Omnia Dynamic Marketing

February 28, 2017 Lupko Pot

The world’s largest social network keeps expanding. With over a billion monthly active users, Facebook provides a great marketing potential for any business. Because the platform, is well aware of this fact, it is constantly adding new opportunities for businesses trying to expand their reach. It now seemlessly blends advertisements with generic content, adds social proof and stimulates sharing and liking. Facebook also allows retailers to use their immense set of data, in order to create audiences based on interests,... Read more...

What does Amazon’s increased focus on the Netherlands mean for pricing in the Dutch market?

September 7, 2016 Sander Roose

Amazon takes second step in entering the Dutch market After launching amazon.nl with an assortment of Dutch Kindle e-books by the end of 2014, Amazon recently took a second step in entering the Dutch market. Last week it added the Dutch language to their German website, amazon.de. While parts of the website have not yet been translated fully and there is no iDeal payment option yet, this is a clear sign that Amazon is starting to focus more on the... Read more...

Important update: Google tightens their requirements for EAN / GTIN codes

March 10, 2016 Sander Roose

We would like to inform you of an important update concerning the Global Trade Item Number (GTIN) – requirements, that will soon be extended by Google, and show you how you can utilize Omnia to supply your products with the acceptable GTIN format. In 2015 Google started with making the supply of GTINs obligatory for products from a list of 50 brands. Now, from May 16th 2016 it is mandatory it is mandatory for advertisers to supply the correct GTINs... Read more...