5 Ways To Measure ROPO Effect [INFOGRAPHIC]

August 9, 2017 Lupko Pot

In the retail market there is an increasing amount of attention for the ROPO effect, or Research Online Purchase Offline. This is not so strange when you realize more than half of the offline sales are preceded by an online point of contact. An omnichannel retailer therefore needs to have good estimate of the ROPO effect in order to engage in effective bid management, and more. Learn how to measure the ROPO effect and what to do with this information... Read more...

Dynamic Pricing is also possible in physical stores: here’s how

June 15, 2017 Sander Roose

More and more e-commerce players use dynamic pricing to automate pricing to grow sales and contribution margin. This leads to frequent price changes on their entire assortment with some products even getting repriced multiple times a day. For physical stores, the process of printing and changing a single price tag in a physical store takes several minutes and physical stores carry many thousands of products. How then can omnichannel retailers keep up with pure e-commerce players, for which changing prices... Read more...

Three dynamic pricing methods & how to implement them in Omnia

May 8, 2017 Hidde Roeloffs Valk

The rise of e-commerce has led to much broader assortments of retailers. In addition, the internet has greatly increased price transparency in the market, which in turn has increased the frequency of price changes. The combination of these two factors made dynamic pricing a necessity in today’s retail market. Dynamic pricing is often equated with a purely competitor-based pricing method. For example, “Always adjust the price to lowest of the three competitors X, Y and Z”. Competitor-based pricing, however, isn’t... Read more...

What does Amazon’s increased focus on the Netherlands mean for pricing in the Dutch market?

September 7, 2016 Sander Roose

Amazon takes second step in entering the Dutch market After launching amazon.nl with an assortment of Dutch Kindle e-books by the end of 2014, Amazon recently took a second step in entering the Dutch market. Last week it added the Dutch language to their German website, amazon.de. While parts of the website have not yet been translated fully and there is no iDeal payment option yet, this is a clear sign that Amazon is starting to focus more on the... Read more...