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Meet the Team: Gonzalo

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Meet the Team: Gonzalo

Name:
Gonzalo Castanera

Company Role:
Head of Sales

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What do you do at Omnia Retail?
Helping the sales team to reach the targets.

What is something people in your industry have to deal with that you want to fix?
As a salesperson, I would like to avoid the idea of The Wolf from Wall Street as a reference. Share the idea that we are humans talking with another human. One has a problem and the other a potential solution.
Talking about the pricing industry, I am amused how many companies (big or small) are using manual tasks when defining their pricing strategy: cost + x% margins. Selling per volume with very low margins is something retailers should leave behind. We need to think more in an eco-friendly mentality and buying something online for a few euros, with free delivery and free returns is not sustainable (deliveries pollution, plastic/packaging etc).

What is your past experience, of working in your position?
+10 years in sales (B2C and B2B), 6 of them for a SaaS solution.

What do you like about working at Omnia Retail so far?
The common challenges that we have as leaders in the European market. Something great is happening and increasingly going to happen in the short future! Also, of course, very positive work conditions and company culture.

What are the values that drive you?
Respect for people/animals/nature. Ambition to reach my objectives. Kindness to loved ones.

What are your top-3 favorite books?
Books
- Ich bin so wild nach deinem Erdbeermund (All I Need Is Love: A Memoir) - Klaus Kinski
- Pedro Páramo - Juan Rulfo
- Good to be God Tibor Fisher

Documentaries
- Oceans - Jacques Perrin
- Nömadak Tx - Raúl de la Fuente
- Zelig - Woody Allen

What do you enjoy doing when you are not working?
I would love to say lots of cool things, plans, and activities such as sky diving or visiting tones of museums, but as an expat who recently moved to a new country with a 9 months daughter, all my time is staying at home with my wife/daughter and walking around Haarlem city, forest, and beach.

Let’s end with your favorite quote!
"Do or do not. There is no try."