Product announcement: Omnia University

  Exciting news here at Omnia! We’ve just launched a new module: Omnia University. Omnia University is created with the goal to help everyone in using Omnia to its full potential and to provide our customers and ... Read more

Half the money you spend on Google Shopping is wasted; Omnia shows you which half

John Wanamaker (1838-1922) - marketing pioneer - famously coined the phrase: “ Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Surely, you must be thinking, this phrase is ... Read more

Doing ETL process with Azure Technologies

Introduction Omnia processes millions of retailer’s products information each day to deliver the best prices according to their needs. To gain advantage from machine learning techniques Omnia began a new project to ... Read more

Unlocking the pricing data potential: make better buying and marketing decisions

Well-managed companies recognize the critical role pricing plays in driving performance. A foundation (e.g. organization’s structure) that underpins excellence in pricing is key to realizing its full potential. However, ... Read more

Five Steps to Successfully Implement Dynamic Pricing

Getting started with dynamic pricing can feel overwhelming. There are loads of options and functionalities, which can lead to choice overload.   A successful dynamic pricing setup relies on 5 core steps:   Define your ... Read more

Omnia Retail Expands Executive Team: Andrea Lamelas Puga Joins as Chief Operating Officer

Amsterdam - April 25, 2018. Omnia Retail, leading supplier of pricing and online marketing automation software for retailers, today announced the appointment of Andrea Lamelas Puga (39) as Chief Operating Officer. From ... Read more

Price: the Most Important P in the Marketing Mix

This article was last updated on December 19th, 2018   In school, we learn that there are 7 Ps in the marketing mix: product, place, people, process, physical evidence, promotion, and price. Read more

Dynamic Pricing: Relevant for Every Retailer?

Prices from large retailers are rarely static anymore.   More often, retailers make use of dynamic pricing: they use intelligent software to adjust prices multiple times a day. Prices may be automatically adjusted when, ... Read more

How to avoid a race to the bottom with dynamic pricing

  With today’s pricing transparency, price has become one of consumers’ key purchase decision factors. Retailers navigate a tricky path when it comes to pricing: they don’t want to be undercut by competitors and lose ... Read more

How Blue Mango Interactive used Omnia to Win the Dutch Search Award

If you are a current user of Omnia, you know that pricing and marketing are two sides of the same coin. If a product is priced is too low, it cannot carry the marketing cost needed to sell - indicating the need to ... Read more