Prices from large retailers are rarely static anymore. More often, retailers make use of dynamic pricing: they use intelligent software to adjust prices multiple times a day. Prices may be automatically adjusted when, ... Read more
With today’s pricing transparency, price has become one of consumers’ key purchase decision factors. Retailers navigate a tricky path when it comes to pricing: they don’t want to be undercut by competitors and lose ... Read more
If you are a current user of Omnia, you know that pricing and marketing are two sides of the same coin. If a product is priced is too low, it cannot carry the marketing cost needed to sell - indicating the need to ... Read more
We are happy to announce that we have added Hardware.info as a pricing data partner for the Netherlands and Belgium. Omnia has a direct and exclusive API connection with Hardware.info's database and can collect and ... Read more
Due to complete price transparency in online comparison shopping engines and marketing channels such as Google Shopping, consumers can directly compare prices between competing retailers. It’s even possible to sort by ... Read more
Omnia Retail supplies retailers with algorithm-driven software for dynamic pricing and dynamic online marketing. With this Software-as-a-Service (SaaS) platform, Omnia Retail is the market leader in the Netherlands. ... Read more
In the retail market there is an increasing amount of attention around the so-called ROPO effect, or the Research Online Purchase Offline effect. This is not odd when you understand more than half of the offline sales ... Read more
Google Shopping has been thriving over the few last years and on average retailers are already spending over 50% of their paid search budget on shopping. The EU's recent verdict will cause some changes to Google ... Read more
After launching Omnia last year, we have been grown rapidly and already 12.5 million products run through Omnia's Dynamic Pricing and Marketing processes every hour. Our focus has been on supporting this growth and ... Read more
More and more e-commerce players use dynamic pricing to automate pricing to grow sales and contribution margin. This leads to frequent price changes on their entire stock with some products even getting repriced ... Read more
![5 Ways To Measure ROPO Effect [INFOGRAPHIC]](https://www.omniaretail.com/hubfs/online-1905889_1920.jpg)
