Price Points Podcast EP 3: Risks and Rewards in Dynamic Pricing
What are the risks and rewards of dynamic pricing, and how can you tip the scales towards reward? Travis Rice explains all in this episode of Price Points.
Blog | Omnia Retail
Pricing Strategies
Price Points Podcast EP 2: Why Should Brands Differentiate Their Assortments
How important is a brand's assortment to its D2C strategy? In this interview with Hidde Roeloffs Valk from Omnia Retail, we dive into assortments and ...
Pricing Strategies
Price Points Podcast EP 1: What Do Brands Need for a Successful D2C Strategy?
What do brands need for a successful D2C strategy? Learn more in this interview with Jasper Wiercx, Solutions Consultant at Omnia Retail
Pricing Strategies
What is Bundle Pricing?
When it comes to online shopping, bundle pricing is ubiquitous. This pricing method is extremely popular amongst Internet retailers, and for good ...
Pricing Strategies
What is Cost Plus Pricing?
When you produce a product, it costs your company a certain amount of money.
Marketing
Here’s What You Need to Know About Psychological Pricing (Plus 3 Strategies to Help You Succeed)
Modern day pricing is so much more than a numbers game. When thought about correctly, it’s a powerful way to build your brand and drive more profits.
About Omnia
Meet the Team: Niels Botman
Whether car camping in Namibia, speeding around Medemblik, or in his work at Omnia, Niels Botman, our Product Business Analyst, has a keen sense of ...
Retail Trends & Research
What 3 Months of Amazon NL can Teach Us About Dutch E-Commerce
In the beginning of 2020, we at Omnia believed the news story of the year would be the arrival of Amazon NL. We couldn’t have been more wrong about ...
Pricing Strategies
What is Penetration Pricing?
Have you ever asked “what is penetration pricing?” If so, you’re not alone. In this article (part of our continued pricing strategies series), we’ll ...
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