Blog

A collection of posts about Omnia, pricing and marketing automation, and the latest retail industry trends.

How to Define Your Commercial Objective

In our blog Five Steps to Successfully Implement Dynamic Pricing, we encouraged you to start by defining your ...
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How to Test the Effectiveness of Your Online Pricing

“Testing” is a buzzword in the world of online work. If you have a company that interacts with customers in ...
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What's the Difference Between Dynamic and Personalized Pricing?

When it comes to automated pricing, retailers have several different strategies to choose from.   Two of the ...
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New Report: Retail Pricing in the UK

What’s the state of pricing automation in the UK retail industry?   Omnia surveyed 150 retailers across the ...
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You're Invited to a Google & Omnia Webinar!

Today’s retail marketplace is chaotic, to say the least. Chasing product information and manually adjusting ...
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5 Benefits of Electronic Shelf Labels

Retail is one of the most innovative industries out there.   In recent years, one of the most interesting ...
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How to Avoid a Price War on Black Friday

There is growing frustration among shops about Black Friday.    This is most notable in the fashion industry, ...
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4 Ways Omnia Helps You Get the Most Out of Black Friday

Black Friday is growing in importance around the world.   In the Netherlands alone, interest in the retail ...
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