Blog

A collection of posts about Omnia, pricing and marketing automation, and the latest retail industry trends.

Boost sales by incorporating weather changes into your pricing and marketing decisions

The effect of the weather on retail sales cannot be underestimated. The recent spell of hot weather in the UK ...
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Negative search term automation for Google Shopping with Omnia

A while back, we introduced the 5-level Google Shopping structure. This structure is perfectly adapted to the ...
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Product announcement: Omnia University

  Exciting news here at Omnia! We’ve just launched a new module: Omnia University. Omnia University is ...
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Half the money you spend on Google Shopping is wasted; Omnia shows you which half

John Wanamaker (1838-1922) - marketing pioneer - famously coined the phrase: “ Half the money I spend on ...
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Doing ETL process with Azure Technologies

Introduction Omnia processes millions of retailer’s products information each day to deliver the best prices ...
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Unlocking the pricing data potential: make better buying and marketing decisions

Well-managed companies recognize the critical role pricing plays in driving performance. A foundation (e.g. ...
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Five Steps to Successfully Implement Dynamic Pricing

Getting started with dynamic pricing can feel overwhelming. There are loads of options and functionalities, ...
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Omnia Retail Expands Executive Team: Andrea Lamelas Puga Joins as Chief Operating Officer

Amsterdam - April 25, 2018. Omnia Retail, leading supplier of pricing and online marketing automation ...
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