Blog
A collection of posts about Omnia, pricing and marketing automation, and the latest retail industry trends.
Price: the Most Important P in the Marketing Mix
This article was last updated on December 19th, 2018 In school, we learn that there are 7 Ps in the ...
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Dynamic Pricing: Relevant for Every Retailer?
Prices from large retailers are rarely static anymore. More often, retailers make use of dynamic pricing: ...
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How to avoid a race to the bottom with dynamic pricing
With today’s pricing transparency, price has become one of consumers’ key purchase decision factors. ...
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How Blue Mango Interactive used Omnia to Win the Dutch Search Award
If you are a current user of Omnia, you know that pricing and marketing are two sides of the same coin. If a ...
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Hardware.info Added as Exclusive Data Partner
We are happy to announce that we have added Hardware.info as a pricing data partner for the Netherlands and ...
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Tips & Tricks - Easily analyze Marketing and Pricing in Omnia
Due to complete price transparency in online comparison shopping engines and marketing channels such as ...
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Omnia Retail Targets International Growth with Capital Injection by Connected Capital
Omnia Retail supplies retailers with algorithm-driven software for dynamic pricing and dynamic online ...
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![5 Ways To Measure ROPO Effect [INFOGRAPHIC]](https://cdn2.hubspot.net/hubfs/3817655/online-1905889_1920.jpg)
5 Ways To Measure ROPO Effect [INFOGRAPHIC]
In the retail market there is an increasing amount of attention around the so-called ROPO effect, or the ...
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