Price Points by Omnia Retail

A collection of posts about Omnia, pricing and marketing automation, and the latest retail industry trends.

Why are More Brands Going Direct-to-Consumer? A Special Interview with A.T. Kearney

Why are more brands going direct-to-consumer (D2C), and how can brands use dynamic pricing to succeed in this ...
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The History of Dynamic Pricing in 7 Minutes (Or Less)

Dynamic pricing is nothing new. In fact, it’s been the norm for many years.   But what's the story behind ...
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Meet the Team: Nathan Johnstone

This week in our Meet the Team series, we’re featuring Nathan Johnstone, Omnia’s Chief Architect and Oceania ...
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What is Charm Pricing?

When I was a kid, I used to love weekends because I didn’t have a bedtime. Instead, I’d stay up as late as I ...
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New Case Study with Profile

How do you build a stable pricing strategy in an industry that's rapidly changing? That's the challenge ...
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How to Get Your Company Ready for Dynamic Pricing

So you’ve decided that you want to use a dynamic pricing software... But what happens next? It’s a reasonable ...
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Meet the Team: Haiko Krumm

Today we continue our Meet the Team series with Haiko Krumm, Omnia's Vice President of Customer Success by ...
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Everything You Need to Know About the ROPO Effect

It’s no secret that the internet has changed the way we shop. And for the most part, retail has done a great ...
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