Blog

A collection of posts about Omnia, pricing and marketing automation, and the latest retail industry trends.

Price: the Most Important P in the Marketing Mix

This article was last updated on December 19th, 2018   In school, we learn that there are 7 Ps in the ...
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Dynamic Pricing: Relevant for Every Retailer?

Prices from large retailers are rarely static anymore.   More often, retailers make use of dynamic pricing: ...
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How to avoid a race to the bottom with dynamic pricing

  With today’s pricing transparency, price has become one of consumers’ key purchase decision factors. ...
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How Blue Mango Interactive used Omnia to Win the Dutch Search Award

If you are a current user of Omnia, you know that pricing and marketing are two sides of the same coin. If a ...
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Hardware.info Added as Exclusive Data Partner

We are happy to announce that we have added Hardware.info as a pricing data partner for the Netherlands and ...
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Tips & Tricks - Easily analyze Marketing and Pricing in Omnia

Due to complete price transparency in online comparison shopping engines and marketing channels such as ...
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Omnia Retail Targets International Growth with Capital Injection by Connected Capital

Omnia Retail supplies retailers with algorithm-driven software for dynamic pricing and dynamic online ...
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5 Ways To Measure ROPO Effect [INFOGRAPHIC]

In the retail market there is an increasing amount of attention around the so-called ROPO effect, or the ...
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