Blog

A collection of posts about Omnia, pricing and marketing automation, and the latest retail industry trends.

3 Lessons on Innovation from the First-Ever Omnia Reinvent

Last week we hosted the first-ever Omnia Reinvent—an exciting afternoon of conversation and networking at our ...
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5 Ways to Measure the ROPO Effect

In the retail market there is an increasing amount of attention around the so-called ROPO effect, or the ...
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Improve your buying, supply chain and marketing with pricing insights

As a retailer, the only way to reach your full potential is to apply data-driven pricing. Otherwise you’ll be ...
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Omnia Retail invited to take part in leading startup accelerator

Omnia Retail has been invited to join the fifth batch of startups taking part in the prestigious Lafayette ...
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Four ways to use dynamic pricing to prevent a race to the bottom

As a retailer, you’d prefer not to see your competitors undercut your prices. But at the same time, you want ...
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Boost sales by incorporating weather changes into your pricing and marketing decisions

The effect of the weather on retail sales cannot be underestimated. The recent spell of hot weather in the UK ...
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Negative search term automation for Google Shopping with Omnia

A while back, we introduced the 5-level Google Shopping structure. This structure is perfectly adapted to the ...
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Product announcement: Omnia University

  Exciting news here at Omnia! We’ve just launched a new module: Omnia University. Omnia University is ...
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