Topic Pricing

Boost sales by incorporating weather changes into your pricing and marketing decisions

The effect of the weather on retail sales cannot be underestimated. The recent spell of hot weather in the UK ...
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Unlocking the pricing data potential: make better buying and marketing decisions

Well-managed companies recognize the critical role pricing plays in driving performance. A foundation (e.g. ...
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Five Steps to Successfully Implement Dynamic Pricing

Getting started with dynamic pricing can feel overwhelming. There are loads of options and functionalities, ...
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Price: the Most Important P in the Marketing Mix

This article was last updated on December 19th, 2018   In school, we learn that there are 7 Ps in the ...
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Dynamic Pricing: Relevant for Every Retailer?

Prices from large retailers are rarely static anymore.   More often, retailers make use of dynamic pricing: ...
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How to avoid a race to the bottom with dynamic pricing

  With today’s pricing transparency, price has become one of consumers’ key purchase decision factors. ...
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How Blue Mango Interactive used Omnia to Win the Dutch Search Award

If you are a current user of Omnia, you know that pricing and marketing are two sides of the same coin. If a ...
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Tips & Tricks - Easily analyze Marketing and Pricing in Omnia

Due to complete price transparency in online comparison shopping engines and marketing channels such as ...
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