Leer alles over pricing en online marketing

Dit is onze content bibliotheek met alle research, ebooks, podcasts en meer.

Why Pricing and Marketing Go Hand in Hand

Learn about the connection between pricing and marketing and why you should think of them as two halves of a whole.

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How to Boost Your Google Shopping Returns

A free ebook with strategies for better Google Shopping returns.

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Profile Case Study

On-track pricing for a more stable future.

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Decathlon Case Study

Supporting rapid growth in a competitive marketplace.

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Windeln Case Study

Windeln.de SE is one of the leading online retailers for family products in Europe. The company has a broad product portfolio including diapers, baby food, children's furniture, toys, clothes, strollers, and more.

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Dynamic Pricing Brochure

It's no secret that online retail prices are constantly changing.

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Dynamic Marketing Brochure

The online marketplace changes multiple times per day, and in order to keep up, so do your marketing bids.

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Pricewatch Brochure

Why did 25% of your week waste after competitor prices when a computer do it immediately?

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What is the ROPO effect?

ROPO stands for "Research Online, Purchase Offline," which measures how many consumers investigate and compare different products online, but make their final purchase in-store for one reason or another.

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The Shift to Direct to Consumer

Here are 3 things brands need before they launch into the direct-to-consumer world.

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Price Points EP 1: What Do Brands Need for a Successful D2C Strategy?

What do brands need for a successful D2C strategy? Learn more in this interview with Jasper Wiercx, Solutions Consultant at Omnia Retail.

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Price Points EP 2: Why Should Brands Differentiate Their Assortments?

How important is a brand's assortment to its D2C strategy? In this interview with Hidde Roeloffs Valk from Omnia Retail, we dive into assortments and uncover how they are an essential tool in modern e-commerce strategy.

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Price Points EP 3: Risks and Rewards of Dynamic Pricing

What are the risks and rewards of dynamic pricing, and how can you tip the scales towards reward? Travis Rice explains all in this episode of Price Points.

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Price Points EP 4: Maintaining Organizational Clarity around Dynamic Pricing

What's the top trick to getting the most out of dynamic pricing? Communication. In this episode Gijs Schuringa explains why organizational clarity and communication is crucial to dynamic pricing success, and gives you actionable ways to ensure you have organizational alignment.

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Price Points EP 5: Building vs. Buying a Dynamic Pricing Solution

Thinking of building your own dynamic pricing solution in-house? Product Manager Berend van Niekerk tells you everything you need to know for your solution to be a success.

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Are your customers happy with your prices?

The direct-to-consumer (D2C) sales channel offers a lot of opportunities for growth…but it can also be overwhelming to manage. And if your online prices tip below your retail partners’ prices, you run the risk of agitating your biggest customers: the retailers themselves. So how do you make consumers and retailers happy at the same time?

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Price Points EP 6 - The Power of Customer Success

What is "Customer Success," and why is it so important to dynamic pricing? Omnia Vice President of Customer Success Haiko Krumm tells all in this episode of Price Points.

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Price Points EP 7 - Are Your Private Label Products Overpriced?

Are your private label products over (or under) priced? Hidde Roeloffs Valk, Solution Consultant at Omnia, explains how a reference pricing strategy helps you optimize your private label products and keep them at market-level prices.

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High-quality data is expensive — and that’s a good thing

That’s right. High-quality dynamic pricing data costs money, but it’s money you should be happy to spend. Why? Here are four things you should know about data quality with pricing (and why it’s important you get the best data out there).

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Omnia Pricing Products

Pricing automation tools for retailers and brands.

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Omnia Marketing Products

Intelligent bid automation tools for Google Shopping.

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EP Case Study

ElectronicPartner (EP:) is one of the largest electronics purchasing organizations in Europe with approximately 475 affiliated stores in the Netherlands alone. As a collective of entrepreneurs, the Vianen-based Dutch Headquarters helps organize cooperation between suppliers, EP: tores and individual entrepreneurs.

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Price Points EP 8 -Why is Data Important to Dynamic Pricing?

In this episode you'll learn from Jasper Wiercx what kind of data we need, how the dynamic pricing tool actually collects that data, what a data quality assurance process looks like, why data seems to be so expensive, and more.

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Price Points EP 9 - Which Categories Experience the Most Price Pressure on Black Friday?

Which categories experience the most price pressure on Black Friday? Hidde Roeloffs Valk explains his data analysis in this month's episode of Price Points.

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Customer Success Philosophy

Yes, product is important. But what matters more is how the product helps you reach your goals.

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What to Look for in a Dynamic Pricing Solution

What does your dynamic pricing tool need to for you to achieve real results? Here’s the shortlist of 12 different criteria that you should look for in any solution you consider, regardless of which software vendor you use.

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The Ultimate Guide to Dynamic Pricing

Dynamic Pricing is when a company or store continuously adjusts its prices throughout the day. The goal of these price changes is two fold: on one hand, companies want to optimize for margins, and on the other they want to increase their chances of sales.

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The Complete Guide to Selling on Amazon

In this guide we’ll answer some of the top questions we hear about Amazon and give helpful hints on how to succeed on the platform.

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