Price Points Live 2024

Transparency Awaits

Amsterdam, a hub of innovation and global business, is set to host the next edition of Price Points Live on the 7th of March; full-day event aiming to shed transparency on the ever-evolving world of e-commerce.


Leading Companies That Are Attending

Where: Capital C, Weesperplein 4B, Amsterdam
When:  7th of March, from 9:30 - 17:30. Networking and drinks afterwards

What is in store for this year's Price Points Live?

Join us for an enlightening journey into the heart of eCommerce with our reoccurring event, designed to illuminate the often murky world of retail eCommerce with a spotlight on transparency. Set within the architectural wonder that is Capital C, formerly known as the Diamond Exchange, attendees will find themselves under a breathtaking transparent glass dome - a fitting symbol for the topic of transparency. 

Guided by the effervescent Suyin Aerts, this year's gathering elevates the conversation with keynote presentations and an engaging and interactive Q&A panel to inspire action and catalyse industry growth. 

The Event

The event begins with a light brunch, setting the stage for a day of discovery as we navigate from the current e-commerce landscape to the horizon of future prospects and innovations. The narrative continues to reveal the 'why' behind the seismic shifts occurring beneath the surface of e-commerce, preparing you to harness these insights for the evolution of your business.

Our journey takes a deep dive into the world of e-commerce and the delicate interplay between brand credibility and channel marketing. Crucial lessons on the nuances of Direct-to-Consumer (D2C) channels will be unveiled, offering insights for those intent on mastering this increasingly vital business avenue.

A brief intermission featuring lunch and refreshments serves as a bridge, connecting the worlds of marketing and product. Post-break, our product expert will decode the day-to-day machinations of online retail, pinpointing the engines of growth while charting a course for assembling a formidable e-commerce team.

The afternoon session welcomes our founder and CEO, Sander Roose, who will share insights on the key factors we have learned for success in dynamic pricing, how Omnia has harnessed these learnings in the creation of its next-generation pricing platform, Omnia 2.0, which debuted this past summer, '23, and what the future holds for the Omnia platform.

The renowned pricing strategist Hermann Simon will share his insights into hidden champions and covert market leaders, laying bare the strategies underpinning market giants' success.

We then pivot to unravel the enigma of customer centricity, delving into consumer behaviour, sustainability trends, and societal shifts, all to expose the subconscious influences that sway customer decisions.

As the event draws to a close, our interactive Q&A panel offers a final chance for engagement. The day's learning transitions into a relaxed evening with an open bar and music from our resident DJ to create the perfect backdrop for a night of networking. This provides a unique opportunity to mingle with some of Europe's biggest brands and retailers and is set to eclipse the success of our 2022 event.


Arrival & registration
Coffee & light breakfast
Suyin Aerts
Welcoming & overview of the day
Natalie Berg
Bridging today's e-commerce with tomorrow's innovations with Q&A
Doug Mattheus
Balancing Brand Development with Channel Marketing with Q&A
Lunch & refreshments
Special Guest
Sander Roose
Design principles and future Omnia platform
Hermann Simon
Unveiling strategies of hidden market leaders and champions
Snacks and Refreshments
Gerrie Smits
Exploring consumer behaviour, sustainability, and societal trends influencing repurchasing
Panel Discussion
Engaging Q&A panel discussion
Suyin Aerts
Networking Mixer
Enjoy drinks, snacks.

Get to Know Our Line-Up of Speakers


Retail Analyst | Author | Podcast Host

Natalie is a dynamic voice in the evolving world of global retail, offering a unique perspective on the blend of brick-and-mortar with digital shopping experiences. Fuelled by her passion, she digs deep into how businesses can elevate their customer journeys. She's the proud co-author of two groundbreaking books on the subject, including the notable Amazon: How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce. As the host of the Retail Disrupted podcast, Natalie sparks conversations that matter, setting the stage as a go-to keynote speaker in retail-focused conferences. You may have seen her on platforms like the BBC, Bloomberg, and Sky News, or read her insightful columns in Retail Week and Forbes. Beyond the spotlight, she's an invaluable member of the KPMG/RetailNext Retail Think Tank, analyzing and dissecting the pulse of UK's retail landscape.
Read more

Dr. Doug

Business Consultant | Adjunct University Marketing Professor | Executive Education Facilitator

Dr. Doug Mattheus is an accomplished business executive, consultant, facilitator, and Adjunct Marketing Professor at the Nelson Mandela University in South Africa. With over 35 years of experience in a range of industries, and an International Member of The Marketing Society UK, Institute of Directors UK and The Reinvention Academy, he has a wealth of knowledge and expertise. He is adept at consulting on all aspects of Marketing, including Brand, Sponsorship, CSI, Product, and Retail, and harbors a special interest in Challenger Brands - those companies and brands that are ready to challenge the status quo and bring innovative benefits to consumers.
His professional acumen is further enhanced by a Doctorate in Business from the University of Phoenix, USA, showcasing his deep commitment and understanding of the business world.
Read more

Prof. Hermann

Founder & Honorary Chairman Simon-Kucher

Prof. Hermann Simon, founder and Honorary Chairman of Simon-Kucher; Partners, is a globally recognized pricing and growth consultancy expert and author of over 40 books, including bestsellers on hidden champions—a term he introduced in 1990. His recent works include "Hidden Champions in the Chinese Century" (2021) and "Beating Inflation" (2022). With a teaching career spanning prestigious institutions like Harvard, Stanford, and MIT from 1979 to 1995, Simon has received multiple honorary doctorates and professorships. He's also celebrated in the Thinkers50 Hall of Fame and has significantly impacted the business and academic world, including founding a business school in China and initiating Germany's first SPAC and search fund.
Read more


Author | Facilitator | Speaker

Gerrie has 25 years of experience in industries that got disrupted by the internet, which makes him a hands-on expert in dealing with the impact of 'digital'. Through his talks and workshops he's inspired and helped a variety of clients, ranging from FMCG corporates to AI start-ups, from government agencies to the World Chambers Congress.

In times of hyper-fast tech developments, digital transformation and permachange, there is one solid, constant element: the customers. Also known as: people. And it’s the companies that truly understand their customers that will outlive any tech hype or (terrible word alert) disruption. The key thing to being successful in these challenging times is putting the customer central. But customer centricity is not defining a socio-demographic target audience but truly understanding the needs of the people you work for.
Read more


Founder & CEO

Sander Roose, Founder and CEO of Omnia Retail, is a seasoned retail expert and entrepreneur with a wealth of experience in retail and e-commerce.

He holds a MSc degree in Industrial Engineering & Management Science from the Eindhoven University of Technology, where he graduated cum laude. After starting his career at Procter&Gamble, Sander has become an entrepreneur: Harvest (acquired by OLX, part of Naspers), Commerce Squared (e-com strategy consultant), and now Omnia Retail.

Read more

Join us at Capital C on the 7th of March as we shine the spotlight on retail eCommerce.

  • Be inspired by industry pioneers
  • Embark on a journey of discovery
  • Transform insights into action
  • Network with some of Europe's biggest retailers

Claim your free seat today.

Navigate Your Way to the Event

Your Complete Guide to Public Transportation Access

You can use your debit card to tap in to use all public transport options or opt for a day pass available at any GVB points, accepting all Visa and Mastercard payments.

Directions from Central Station
Travel Time: 9min + 1min walk
Metro: 54 | 51 | 53 

Directions from Amsterdam Airport Schiphol
Travel Time: 28min + 1min 
Sprinter: Lelystad Centrum -> Centraal Station
Metro: 54 | 51 | 53 

Trams to Weesperplein + 1min walk
Tram 1 Muiderpoortstation
Tram 7 Azartplein
Tram 19 Diemen Sniep