Free demo

Pricing and Retail Definitions for eCommerce

Base price

Category/tag: eCommerce

Added 19.09.2022

The base price is the price per unit. The indication of the base price in retail is intended to lead to more price transparency for consumers. In (stationary) food retailing, the basic price indication on price labels has long been mandatory. This is intended to give consumers more security and control and to counteract the fact that consumers are offered "cheat packs". The mandatory basic price indication makes it easier to compare articles with different filling quantities.