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Pricing and Retail Definitions for eCommerce

Crooked prices

Category/tag: Pricing

Added 19.09.2022

Whether in brick-and-mortar retail or online stores, pricing plays a significant role in selling all kinds of articles. Under the generic term "price psychology", one quickly encounters the concept of crooked, or precise, prices. A crooked price starts to look like the "Just Below Price", always from the cent amount of an article price, for example, 6,87€. This pricing strategy often leads to price underestimation on the part of customers.