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Pricing and Retail Definitions for eCommerce

Demand Generation

Category/tag: eCommerce

Added 19.09.2022

In the context of marketing strategies in e-commerce, there is often talk of demand arousal. As the name suggests, this involves awakening a specific and previously unconscious need in the customer. This can happen, for example, through advertisements or emotional content. In the best case, the need for arousal leads to a desire to buy.