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Pricing and Retail Definitions for eCommerce

Dynamic Attribution Model

Category/tag: Online Marketing

Added 19.09.2022

An attribution model shows which marketing channels have contributed to a conversion (purchase). A distinction is often made between email, SEO, affiliate and social media channels. The models are based on the customer journey and attempt to estimate the weighting of the channels' sales. A dynamic attribution model does not consider the individual channels in a static order, but in a network-like structure.