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Pricing and Retail Definitions for eCommerce


Category/tag: Online Marketing

Added 19.09.2022

The IP address of the website visitor is used for location purposes and enables the display of location-based advertising. Geo targeting refers to a form of marketing in which the website visitor's location plays a key role. The area is determined digitally so that websites can display advertisements and content to the user based on their location (location-based services, LBS).