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Pricing and Retail Definitions for eCommerce

Honeymoon Pricing

Category/tag: Pricing

Added 19.09.2022

Similar to penetration pricing, honeymoon pricing initially sets the price of a product very low by the launch to win customers. This pricing strategy is widespread in subscription models, and a low-priced starter offer initially attracts customers who need to be retained. However, keeping customers is usually feasible in this model, as switching providers can often involve effort and costs for the customer.