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Pricing and Retail Definitions for eCommerce

Maslow's pyramid of needs

Category/tag: Marketing

Added 19.09.2022

The hypothesis of hierarchical motive activation states that the next higher need is only actualised when the hierarchically subordinate need is satisfied. According to this hypothesis, situational conditions that enable, for example, the satisfaction of the need for esteem (recognition) only acquire the character of an incentive after fulfilling the subordinate requirements.