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Pricing and Retail Definitions for eCommerce

Omnichannel Strategy

Category/tag: eCommerce

Added 19.09.2022

Omnichannel means picking up customers on all channels, including online and brick-and-mortar. Customer data is used to tailor the customer journey. An omnichannel strategy is applied to link customer data, often using the AIDA formula. This is used to find out what customers want and their purchase intentions.