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Pricing and Retail Definitions for eCommerce

Price skimming

Category/tag: Pricing

Added 19.09.2022

Price skimming occurs when a new product is launched on the market and offered at a higher price at the start of the sale. In this initial sales phase, a brand's regular customers are targeted. In the further course, the product's price falls and adjusts to the market value to also attract price-conscious (new) customers.