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Pricing and Retail Definitions for eCommerce

Retail positioning

Category/tag: Retail Know-How

Added 19.09.2022

In (online) retail, retailers are always trying to assert themselves in the market. To a large extent, this is done via so-called unique selling points (USPs), i.e., the company's unique selling propositions. These USPs can be transferred into a matrix, which summarises the retail positioning of the company. This shows whether the company places more value on, for example, price, assortment depth/breadth or shopping experience.