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Pricing and Retail Definitions for eCommerce


Category/tag: Online Marketing

Added 19.09.2022

The tracking of a website visitor based on a cookie. Retargeting allows an online retailer to track a visitor to their website (if they have cookies enabled) to pages outside their website and display advertisements. The cookie stores information about the last website visit. Retargeting also includes and extends to geo-targeting, socio-demographic targeting, context targeting, behavioural targeting.