Free demo SE

Customer Success Case

Who is SE?

Windeln is a large German retailer that carries more than 50,000 products from 40 different brands across 7 different countries. With the motto “Everything for my baby,” Windeln aims to capitalize on the growing trend of online shopping for young families who may not have time to go to brick and mortar stores.

The Challenge

Before working with Omnia, our work was painful. The tasks beforehand were robotic because I would check websites, I'd check the prices, I'd update them, and I would do it again half a day later.

Florian Fischer, Category Lead Hardlines at SE

In early 2018, Windeln was experiencing financial turmoil. The company was losing millions each month, and employees felt like they were constantly chasing the market rather than serving as market trailblazers. When Matthias Peuckert — who had previously worked at Amazon as Director of German Products and Pricing — joined Windeln as CEO, he knew that pricing was of the utmost strategic importance to push the company into a more profitable future.

Baby clothes and toys

The Solution

The selection of Omnia was quite an intense process, and the winning argument for Omnia was the combination of price crawling, pricing elasticity, and the user interface.

Matthias Peuckert, CEO at SE

After identifying the need for a dynamic pricing solution to help achieve the company’s newfound pricing goals, Windeln conducted an intense review process of all dynamic pricing tools available, judging each tool on usability, insightfulness, and vendor helpfulness. Impressed by Omnia’s consultative approach to dynamic pricing and the price elasticity function of the tool, Windeln ultimately selected Omnia as its pricing partner.

The Results

I wouldn't want to work at a company without Omnia.

Florian Fischer, Category Lead Hardlines at SE

Windeln was able to take control of their pricing through Omnia’s easy-to-use interface. Category managers could open up the tool and instantly see how their prices compared to the rest of the market, and automated price updates saved Category Managers 2-3 hours of tedious manual work every day.

With each employee’s newfound 10-15 hours each week (and with the help of automation) Windeln’s pricing teams could focus on strategy rather than reactive price chasing. Within 3 months, the company grew net revenue by 10% and increased gross margin by 2%-3%. Employees were also noticeably happier without the manual task of checking and updating prices several times per day.


+40 hrs saved

Per month per employee


2% - 3% increase

In gross margin


+10% uplift

In net revenue

Final thoughts

Windeln’s commitment to pricing automation opened new doors for strategic focus within the company. With Omnia, Windeln employees can now focus on what brings the business forward rather than following the market.

Teddy bear in blanket