It has been tough to keep quiet over the past months as the Omnia team has been excited about the technology breakthrough we have achieved. Today, we are ready to formally launch and announce it. In the past months, we have embraced the rapid advances in AI technology and added a natural language interface to our software: the Omnia Agent. The strict logic of the Omnia platform and its large database of historical pricing data, combined with the latest AI technology, unlock this new, easy-to-use, and powerful Agentic Pricing Platform.
The Omnia platform will continue to do what it is best at: give you high-quality competitor pricing insights, and execute your pricing strategy. The added Omnia Agent will become your best-ever and fastest-ever pricing and assortment advisor, working seamlessly alongside you to reach your commercial objectives.
Every pricing team knows the feeling. Spending hours every week answering the same questions, digging through dashboards, exporting data, and double-checking assumptions. Knowing the answer is in the data somewhere, but not knowing where to start. Or simply not having the time to look at everything you should be looking at.
That is why we built the Omnia Agent. The beta version is live today, lets you ask pricing and market questions in natural language, just as you would ask a pricing analyst. The Agent combines deep pricing knowledge with direct access to your data and market data to run the analysis for you and return clear, plain language answers. Where helpful, those answers are supported by tailored visualisations directly in the chat. This is not about replacing dashboards with a chat box. It is about removing the manual work, the guesswork, and the time pressure, so you can get to solid pricing insights in seconds rather than hours.
Here are a few examples of questions that could be answered by the Omnia Agent:
We believe that market insights delivered this way will be easier to grasp for most users than using dashboards. Also, while we believe dashboards will always have a role for key insights that our users want to frequently evaluate, market insights via the Omnia Agent provide unlimited flexibility: as long as the data points for your question live somewhere in the market insights database, Omnia Agent will answer the question you have.
Pricing technology historically either followed a rule-based system or an algorithmic optimization approach. Rule-based systems require substantial management effort in setup and refinement. They then provide pricing managers with a clear understanding of “what’s running” and strong flexibility and control over pricing execution. Algorithmic optimization systems offer simplicity and are more hands-off as they largely run and optimize towards the objectives you set. Yet the resulting black box outcomes and lack of control can give undesired outcomes or discomfort, and the actual performance often is worse than that of rule-based systems.
The Omnia platform with the new Omnia Agent is a classic best of both worlds solution: offering the business logic and flexibility of rule-based systems, with the intelligence and proactivity of algorithmic optimisation. As a user, you will gain higher quality insights, realise substantial time savings but keep full transparency on each recommendation, meaning you stay in control of your pricing.
As we take this first step into the agentic era, our mission remains unchanged: We give retailers, brands, and their teams Superpowers by unleashing the full potential of pricing through market data, insights, and automation. But the way we achieve that mission will evolve faster than ever before. Agentic technology opens a path toward pricing systems that are not just tools but teammates. Systems that understand your goals, proactively help you reach them, and explain every decision along the way.
The basis of pricing is having the best data combined with the intelligence to spot patterns in the data. However, the true differentiator is translating intelligence into real-world impact - clearly, transparently, and in a way that elevates every member of the commercial team. With the Omnia Agent, we are building that future deliberately, step by step, in close collaboration with our customers.
This launch is more than a product milestone. It is a re-commitment to the values that have guided Omnia from the start: transparency, flexibility, and a relentless focus on enabling better decisions. Agentic pricing amplifies all of these. It brings us closer to a world where pricing becomes not just faster or smarter, but fundamentally more strategic. Where teams can spend less time searching and configuring, and more time steering the business.
For all our loyal customers, I hope you will dive straight in and try out the Omnia Agent still today. You will be surprised with the ease of use and the speed and power of the insights. We look forward to hearing from you!
If you are not yet an Omnia customer, today is a great day to join. Do reach out for a demo, we are convinced you will soon share our excitement!
The future of pricing is agentic — and today, it begins.
Founder & CEO, Omnia Retail