In the retail market there is an increasing amount of attention for the ROPO effect, or Research Online Purchase Offline. This is not so strange when you realize more than half of the offline sales are preceded by an online point of contact. An omnichannel retailer therefore needs to have good estimate of the ROPO effect in order to engage in effective bid management, and more.

Learn how to measure the ROPO effect and what to do with this information in our new infographic.

Google Shopping has been thriving over the last years and on average retailers spend already over 50% of their paid search budget on shopping. The EU's recent verdict will cause some changes to Google Shopping in the EU. How this will exactly effect the consumer and the retailers is still unclear. However, given Google Shopping current market share, they are most likely to remain by far the most dominant party. The pie may become slightly smaller in the short term, forcing retailers to fight harder for their traffic share. Having a solid campaign structure to deal with the challenges of Google Shopping is crucial in maintaining and growing ones traffic share.

After launching Omnia last year, we have been growing rapidly and currently already 12.5 million products run through Omnia's Dynamic Pricing and Marketing processes every hour. Our focus has been on supporting this growth and on the development of new functionalities, so that our customers can perform all desired actions for their complete assortment. 

More and more e-commerce players use dynamic pricing to automate pricing to grow sales and contribution margin. This leads to frequent price changes on their entire assortment with some products even getting repriced multiple times a day. For physical stores, the process of printing and changing a single price tag in a physical store takes several minutes and physical stores carry many thousands of products.

The rise of e-commerce has led to much broader assortments of retailers. In addition, the internet has greatly increased price transparency in the market, which in turn has increased the frequency of price changes. The combination of these two factors made dynamic pricing a necessity in today’s retail market. Dynamic pricing is often equated with a purely competitor-based pricing method. For example, “Always adjust the price to lowest of the three competitors X, Y and Z”. Competitor-based pricing, however, isn’t the only dynamic pricing method, nor is it the most recommended pricing method. Three dynamic pricing methods are outlined in this blog post.

The world’s largest social network keeps expanding. With over a billion monthly active users, Facebook provides a great marketing potential for any business. Because the platform, is well aware of this fact, it is constantly adding new opportunities for businesses trying to expand their reach. It now seemlessly blends advertisements with generic content, adds social proof and stimulates sharing and liking. Facebook also allows retailers to use their immense set of data, in order to create audiences based on interests, marital status, income, and many other factors.

Amazon takes second step in entering the Dutch market

After launching amazon.nl with an assortment of Dutch Kindle e-books by the end of 2014, Amazon recently took a second step in entering the Dutch market. Last week it added the Dutch language to their German website, amazon.de. While parts of the website have not yet been translated fully and there is no iDeal payment option yet, this is a clear sign that Amazon is starting to focus more on the Dutch market. As becomes clear from comments on articles in the trade press about this move by Amazon, opinions vary wildly as to what this impact will be on pricing of products in the Netherlands. Some claim that “all margins will shrink to zero”, while others claim that Amazon is not priced aggressively at all.

We would like to inform you of an important update concerning the Global Trade Item Number (GTIN) - requirements, that will soon be extended by Google, and show you how you can utilize Omnia to supply your products with the acceptable GTIN format. In 2015 Google started with making the supply of GTINs obligatory for products from a list of 50 brands.
Now, from May 16th 2016 it is mandatory it is mandatory for advertisers to supply the correct GTINs and the corresponding brand for all new products for which a GTIN code has been assigned by the manufacturer.