Price Points | Omnia Retail

The phrase ‘Loss Leader Pricing Strategy’ can sound confusing, tautologous or even verge on doublethink. It is a strategy defined by its aggression, inherently risky nature and being shrouded in questions of ethicality ...

April 12, 2021

Pricing Strategies

Winners vs. losers part II: the optimal price ratio depends on category elasticity

In this thread we are investigating and ultimately uncovering what everybody wants to know: when it comes to pricing, what separates the winners from ...

April 1, 2021

Dynamic Pricing

What is Price Skimming?

Price skimming is a pricing strategy that can facilitate a higher return on early investments, influence the branding and appeal of a product, and ...

March 23, 2021

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About Omnia

Meet the Team: Marwa

Name: Marwa Lamouni Company Role:

March 15, 2021

Dynamic Pricing

Winners vs. losers: how important is the price change frequency?

Value based pricing, price change frequency, marketing cost incorporation, elasticity calculation.... There is an abundance of factors to take into ...

March 2, 2021

Pricing Strategies

Understanding and Using Market Penetration Strategies

Did you start a brand to see it lose momentum or market share to competitors? It’s a silly question to ask owners yet a number of brands make ...

February 23, 2021

About Omnia

Meet the Team: Saskia

Name: Saskia Zoe Mueller-Herbst Company Role: Junior Consultant

February 4, 2021

Pricing Strategies

How to reprice your online assortment without frustrating your store employees?

The ability to reprice your product at a high frequency is one of the most impactful tools to control revenues and margins. The whole market is ...

February 4, 2021

Pricing Strategies

How to respond to competitor price changes without starting a price war?

With the increased transparency in the market, pricing becomes a very competitive game. All retailers are monitoring one another, and a single price ...

February 4, 2021

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