Price Points by Omnia Retail

A collection of posts about Omnia, pricing and marketing automation, and the latest retail industry trends.

Meet the Team: Niels Botman

Whether car camping in Namibia, speeding around Medemblik, or in his work at Omnia, Niels Botman, our Product ...
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What 3 Months of Amazon NL can Teach Us About Dutch E-Commerce

In the beginning of 2020, we at Omnia believed the news story of the year would be the arrival of Amazon NL.  ...
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What is Penetration Pricing?

Have you ever asked “what is penetration pricing?” If so, you’re not alone. In this article (part of our ...
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Adapting To A New Normal After COVID-19: A Retail Perspective

How has the coronavirus permanently changed retail? In this webinar, Omnia Retail’s Founder and CEO Sander ...
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How Odd Even Pricing Helps You Utilize the Power of Psychology

As a continuation of our series on different pricing strategies and pricing methods, in this post we'll take ...
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What is a Value Based Pricing Strategy?

Out of the “basic” pricing strategies, value-based pricing is one of the harder to pull together. It requires ...
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Meet the Team: Vanessa Verlaan

For this month’s Meet the Team blog, we’re excited (and honored!) to introduce you to Vanessa Verlaan, ...
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3 Pricing Strategies that Incorporate Product Popularity

We’ve just announced a new data service called Product Popularity Scores.   This new data service is an ...
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