Price Points by Omnia Retail

Here you can read more about Omnichannel Retail, Direct-to-Consumer Strategies and Retail Trends. Learn about the Implementation of Dynamic Pricing and Pricing Strategies.

22.09.2023

What quiet luxury tells retailers about consumer sentiment

A new trend in high-end fashion has emerged that speaks of a new era in how the ultra-wealthy convey their identity: Quiet luxury. Breaking from the days of loud logo-boasting in the early and mid-2000s, quiet luxury...

Retail Trends & Research, Inflation

12.09.2023

Saniweb, one of the first to go live with our new pricing software

Press release Omnia Retail - September 2023 Dutch sanitary equipment retailer Saniweb is among the first to go live with a newly developed pricing software version from Omnia Retail, called Omnia 2.0. The company has...

Dynamic Pricing, About Omnia

12.09.2023

Retail Pricing 2023 and Beyond

Three levers to success in an inflation-hit industry Retail and branded goods pricing is currently at the centre of major socio-economic and technological trends. A period of global market volatilities and record-high...

Retail Trends & Research, Pricing, Consumer Research

25.08.2023

How E-Commerce Brands and Retailers Are Building Trust with Transparent Pricing

Is there such a thing as too much honesty? In business, and in pricing, opinions differ. The concept of transparent pricing refers to having pricing information readily available and accessible to customers, benefiting...

Dynamic Pricing, eCommerce, Pricing

22.08.2023

How Established Brands and DNVBs Are Finding Success in E-Commerce

Is there anything that pairs better than e-commerce and direct-to-consumer (D2C) sales? With e-commerce, companies remove the inconvenience of having to go to a physical store, and products are shipped right to the...

Dynamic Pricing, Pricing, E-Commerce

17.08.2023

Is e-commerce prepared for the EU’s new Price Indication Directive?

After its first introduction in 2021, followed by some delays in implementation, the EU’s Price Indication Directive (PID) is being implemented across the e-commerce and retail landscape throughout European member...

Product Update, eCommerce, Retail Know-How, Directive pricing indicator

15.08.2023

Sustainability in 2023: What brands and retailers can learn

There is something to be said about a brand or retailer and their respective leaders wanting to improve their impact on the planet. As we’ve known and seen for the last five decades, it would be easy and mostly...

Marketing, Retail Trends & Research

22.06.2023

How do brands become and stay relevant?

Are there any brands you used to love as a kid that are no longer around? What about brands that have lasted from before your childhood until the present day? Looking at the differences between these long-established...

Marketing, Omnichannel Retail, Direct to Consumer

14.06.2023

Amazon European Expansion Accelerator: What does it mean for sellers?

Amazon Europe is experiencing a shake-up designed to increase the e-commerce giant’s profits and market share, opening its European sellers to nine new markets across the region. On April 18th, Amazon announced a new...

Omnichannel Retail, Amazon, E-Commerce

01.06.2023

The Buyer Journey: Where Do Consumers Start Their Product Search?

In 2023, there are approximately 2.64 billion digital buyers, accounting for one-third of the global population; a huge pool of shoppers for e-commerce brands and retailers to sell to. But competition is fierce, and...

Consumer Behaviour, E-Commerce, Online Marketing

25.05.2023

How vendor ratings influence consumer behaviour in e-commerce

Picture this: It’s the 1980s. The Iron Curtain hasn’t fallen yet. Hairstyles are big, and punk culture is bigger. There’s no internet yet available to the public. You want to buy something new – maybe a bigger...

Dynamic Pricing, E-Commerce

05.05.2023

Comparison shopping engines: How to optimise your presence

We live in a world of endless choice, and while the number of options can be exciting for shoppers, it can also be overwhelming. Comparison shopping engines (CSEs) have emerged as a valuable tool for shoppers to make...

Dynamic Pricing, Pricing, E-Commerce

28.04.2023

Pricing: An approach to prosperous business development

Isn’t it a scary thought that 75% of S&P 500 incumbents will no longer be listed on the index by 2027? Due to slow or nonexistent evolvement, Standard & Poor’s data show that the evolution of corporate success has been...

Dynamic Pricing, Pricing, E-Commerce

20.04.2023

Product Life Cycle: Pricing strategies for brands in the PLC

Living beings are not the only ones impacted by the circle of life; products have their own version, from birth (introduction) to death (decline) in the market. The Product Life Cycle (PLC) does not just happen to...

Retail Trends & Research, Consumer Behaviour, Online Marketing

14.04.2023

The impact of social media on consumer behaviour in e-commerce

In recent years, social media has grown from a simple communication tool to stay in touch with friends and family to a powerful channel influencing consumer behaviour in e-commerce. With the rise of shopping online...

Retail Trends & Research, Consumer Behaviour, Online Marketing

12.04.2023

How to Find Success on Marketplaces: A Guide for Brands

In the competitive world of e-commerce, marketplaces like Amazon, Google Shopping, eBay, and Idealo have become key players, connecting buyers with sellers and offering a simple way to comparison shop. Amazon, for...

Pricing Strategies, Featured

01.04.2023

How to respond to competitor price changes without starting a price war

With the increased transparency in the market, pricing becomes a very competitive game. All retailers are monitoring one another, and a single price change can trigger a chain of price changes. This is especially true...

Pricing Strategies, Featured

30.03.2023

AI, ads, and pricing: How is e-commerce marketing itself?

One of the questions we see asked most often in the e-commerce and pricing space is this: As an e-commerce company, what percentage of sales should be invested in marketing? When it comes to the size of your marketing...

Retail Trends & Research, E-Commerce

28.03.2023

2023 trends and how stores can capitalise on an e-commerce slump

We all experienced the sudden, dramatic shifts in retail during the first year of the COVID-19 pandemic. Stores shut down, sales shifted online, and the number of ecommerce companies globally (excluding China) grew to...

Retail Trends & Research, E-Commerce

23.03.2023

E-commerce discounts: Types, benefits, and how to use them

In today's world, where online shopping is becoming more and more prevalent, e-commerce businesses need to be creative and strategic when it comes to attracting and retaining customers. One of the most popular and...

Pricing Strategies, Retail Trends & Research, Shopping Holidays, Pricing, E-Commerce

23.03.2023

Meet the Team: Vanessa Verlaan

Name: Vanessa Verlaan Company Role: Chief Operations Officer --- What do you do at Omnia Retail? Ensuring that everyone within Omnia reaches their full potential, building a scalable and engaging company. What is your...

About Omnia

23.03.2023

Meet the Team: Julian Bieber

Name: Julian Bieber Company Role: Working Student Backend Development --- What do you do at Omnia Retail? My main area of expertise within Omnia is the resource utilization of our databases and jvm based applications....

About Omnia

21.03.2023

Differentiation in product assortment: Why brands should curate their offerings

The direct-to-consumer (D2C) wave continues to sweep across the world of e-commerce, but unlike early examples of D2C brands who started out that way, we are seeing more companies add DTC sales to existing retail...

Direct to Consumer, E-Commerce

09.03.2023

Developing Average Order Value over time in e-commerce

When you start getting pressure from the top to increase revenue, maybe your first thought as a marketer is to go out and try to win new customers. But there are other ways to boost sales. Instead of investing heavily...

E-Commerce, Retail Know-How

02.03.2023

Amazon moves to cut distributors to improve profits

In a bid to increase annual profits, Amazon is actively severing its relationships with third-party sellers. From 15 January 2024, as an email from Amazon to third-party sellers suggests, the e-commerce authoritarian...

Amazon

23.02.2023

Meet the Team: Melissa Cron

Name: Melissa Cron Company Role: Junior Consultant --- What do you do at Omnia Retail? I’m in the Junior Consultant traineeship so I will be rotating through different functions within the company. I’m currently in the...

About Omnia

23.02.2023

Meet the Team: Anas Anjaria

Name: Anas Anjaria Company Role: Backend Engineer --- What do you do at Omnia Retail? I work on new features, product stability, streamline development process etc. What do you like about working at Omnia Retail so far?...

About Omnia

22.02.2023

E-commerce prices drop by 1% in January 2023 compared to 2022

Online shopping prices saw a 1% decrease in January 2023, compared to prices during the same time in 2022. In a consistent trend with decreasing e-commerce prices, January became the fifth month in a row that...

Retail Trends & Research, E-Commerce

16.02.2023

D2C in 2023: What we predict and recommend for brands

In 2019, as a retailer, a D2C brand, or a pricing expert; if you heard this statistic in 2019 that, in 2022, 64% of consumers will make regular purchases directly from brands, you’d likely wonder what could possibly...

02.02.2023

From Zara to Adidas, the state of design infringement in the fashion industry

The line between creative inspiration and infringement can be thin, dotted, or invisible at times. This was one of the lessons that Adidas had to learn this month when it lost its $8 million lawsuit against American...

31.01.2023

The Evolution of the Beauty Industry in 2023 and Beyond

Consumers who enjoy shopping from the beauty category have long been used to two main pillars to choose from: Luxury brands like Dior or Yves Saint Laurent, and drug store brands like Revlon, Essence and Catrice which...

26.01.2023

Meet the Team: Jolene Ekuam

Name: Jolene Ekuam Company Role: Junior Consultant --- What do you do at Omnia Retail? I am undertaking the traineeship program at Omnia. Currently I am part of the sales team, working as a business development...

About Omnia

26.01.2023

Meet the Team: Yuqiang Liu

Name: Yuqiang Liu Company Role: Backend Developer --- What do you do at Omnia Retail? The team and I maintain the retrieving process of offers from web, ensure stability and accuracy. What is something people in your...

About Omnia

23.01.2023

What is Price Skimming?

Price skimming is a pricing strategy that can facilitate a higher return on early investments, influence the branding and appeal of a product, and allow a brand to target specific segments of a given market. Brands use...

Dynamic Pricing, Pricing Strategies

18.01.2023

Amazon layoffs: Tech and retail contend with a post-pandemic slump

During the peak of Covid-19, businesses around the world experienced the toll of the pandemic with either sky-rocketing growth or heartbreaking closures. The structure of national lockdowns and social restrictions meant...

Retail Trends & Research, E-Commerce

11.01.2023

Analysis: Prices on Zalando drop by up to 23% over Black Friday

Despite slow performance expectations for Black Friday 2022, retailers and marketplaces around the globe proved once again how well a shopping event like Black Friday can do - even in the face of record-breaking...

Pricing Strategies, Research, E-Commerce

22.12.2022

Meet the Team: Melissa Castelyn

Name: Melissa Castelyn Company Role: Financial Controller --- What do you do at Omnia Retail? I am responsible for most of the operational work in the finance department. This stretches from debtors and creditors...

About Omnia

22.12.2022

As we head into 2023, Omnia reflects on a successful year behind us

Like any good sports team, Omnia takes a look at its wins and losses that shaped the year. With the acquisition of Patagona in 2021, this year would be the first full year as a combined company, bringing challenges and...

About Omnia

22.12.2022

Meet the Team: Max Bäumer

Name: Max Bäumer Company Role: Team Lead Technical Support --- What do you do at Omnia Retail? I manage the Technical Support team. What is something people in your industry have to deal with that you want to fix?...

About Omnia

19.12.2022

As the festive season approaches, Omnia sees chances for the beverages market to make gains

Retail is experiencing a first this festive season: This is the first time in 92 years that the industry has had to contend with Black Friday, Christmas and a World Cup all at the same time. In addition, 2022’s...

Retail Trends & Research, Consumer Behaviour

08.12.2022

By 2023, 27% of a consumer’s cupboards will be made up of pre-owned items

When you think about all the times you received a gift that ended up in your storage cupboard for a few years, here’s a statistic that is sure to shock you: Each year, the UK spends approximately £700 million in...

Retail Trends & Research, E-Commerce

01.12.2022

Christmas Gifting in 2022: A conundrum of efficiency, sustainability and capitalism

A large part of the festive season is buying gifts for friends and family, as well as ourselves, with the November to January period being retail’s most profitable and chaotic time of the year. With inflation and the...

Shopping Holidays, Consumer Behaviour

24.11.2022

Meet the Team: Manuel Zahn

Name: Manuel Zahn Company Role: Team Lead of Team Constellation --- What do you do at Omnia Retail? My team and I handle the planning, implementation, and acceleration of dataflows in our pricing platform. Every day, we...

About Omnia

24.11.2022

Meet the Team: Elisa Mozena

Name: Elisa Mozena Company Role: Senior Corporate Recruiter --- What do you do at Omnia Retail? As a Sr Corporate Recruiter, I hire new Omnians to help further build our teams. What is something people in your industry...

About Omnia

24.11.2022

Price Points Live: Prof Hermann Simon on goal-setting and true profit

Considering the impact of inflation and lagging economic growth on the books of eCommerce shops and retailers in Europe and the UK, taking advice from the world’s leading speaker on pricing and profit may be a good...

Retail Trends & Research, Retail Know-How

23.11.2022

Black Friday 2022: Our predictions and recommendations

Each year, avid shoppers look forward to the annual Black Friday shopping event, which kicks off the holiday gifting season, where brands and retailers reduce prices on items from electronics to jewellery to levels that...

Shopping Holidays, Consumer Behaviour

22.11.2022

Price Points Live: A more sustainable eCommerce industry is more than possible

“Online shopping produces up to 4x less carbon dioxide emissions versus traditional store shopping,” says Dr Heleen Buldeo Rai, a researcher at the Université Gustave Eiffel in Paris, who joined the panel of speakers at...

Retail Trends & Research, Retail Know-How

17.11.2022

Price Points Live: How retailers can benefit from understanding consumer psychology

In the last few months, the EU has experienced inflation at a high of 10.1% as well as a slight economic recession, as predicted by ABN AMRO Bank’s Senior Economist Aline Schuiling. So, with unprecedented inflation...

Pricing, Consumer Behaviour

15.11.2022

Price Points Live: Inflation is set to decrease to 2% in 2024

With inflation being the number one issue on the minds of business owners, economists and consumers alike, it was no surprise that the topic was first on the list during Omnia’s annual Price Points Live event, which...

About Omnia, Pricing, Inflation

27.10.2022

E-commerce and pricing take centre stage at Price Points Live

Europe’s greatest minds in e-commerce, pricing, retail, and consumer psychology converged on Saint Olof’s Chapel in Amsterdam on thursday 13 October 2022 to share their knowledge in an exciting panel discussion event,...

About Omnia, Retail Trends & Research, Pricing, Consumer Behaviour, E-Commerce

27.10.2022

Meet the Team: Srinivas

Name: Srinivas Sista Company Role: Operations Process Manager --- What do you do at Omnia Retail? I am a part of the Operations team and work on projects that need processes and structure. What is your past experience,...

About Omnia

25.10.2022

How inflation is affecting production and overconsumption

With falling profits, rising inflation and bloated overhead costs, the world of retail and eCommerce is experiencing one of its biggest challenges since the 2008 global recession. Wall Street reported that of the 79...

Research, Retail Know-How

20.10.2022

As retail awaits higher spending this festive season, brick+mortar enjoys a comeback

Inflation may be the top-of-mind issue for retail and e-commerce players alike, but a new and surprising trend that should maintain morale and a robust attitude is seeing the sharp decline in store closures in the US...

Shopping Holidays, Consumer Behaviour

19.10.2022

After rising inflation, consumers turn to credit and more debt

Inflation is not a new phenomenon that consumers, businesses, banks or e-commerce giants have had to deal with. The first time the term was used to describe an inflation of a currency was in Latin in 1838; after which...

Retail Trends & Research, Consumer Behaviour

04.10.2022

Price elasticity, and a process for elasticity accuracy

There are a number of elements that comprise a solid pricing strategy for retailers and eCommerce players, and one such factor is elasticity. Brands and retailers both online and offline need to not only understand...

Dynamic Pricing, Pricing Strategies, Featured, Retail Know-How

28.09.2022

Dynamic pricing strategies and tactics to cope with inflation

High inflation is here to stay for years to come Across the world, inflation remains at sky-high levels, with the G20 average Consumer Price Index (CPI) at 9.2% year-on-year for July ‘22 and the OECD countries at 10.2%...

Dynamic Pricing, eCommerce, Retail Know-How

21.09.2022

How does eCommerce across the EU and the US compare

The European market is valued at $827 billion in 2022, with a growth rate of 14% projected for each year between 2022 - 2025. Although no European countries are in the top five e-commerce markets globally, it should not...

Retail Trends & Research, eCommerce, Online Marketing

15.09.2022

The e-Commerce Consumer Journey

If the planners and strategists of successful brick-and-mortar stores from 30 years ago knew just how vital the consumer journey would become to the success of retailers, they’d give themselves an extra pat on the back....

Retail Trends & Research, eCommerce, Online Marketing

15.09.2022

Complete Guide to Selling on Amazon in 2022

With a massive reach (to the tune of 47% market share in the US and UK and 31% market share in Germany), it’s an incredible outlet to showcase products, earn more sales, and build brand awareness. But Amazon is also an...

Amazon, Research

01.09.2022

How important is UI/UX in the online shopping journey?

Anyone working in the digital space in the early 2000’s can remember the experience of visiting a website: Blurry images, large bodies of text, broken links, slow page speed, empty categories and many more, as the world...

Retail Trends & Research, eCommerce, Online Marketing

25.08.2022

How we collect vital data for our customers (Part 2)

In recent years, data has surpassed oil in being the most valuable commodity on Earth. In just the four years between 2016 - 2020, the data market in the US grew in value from €129 billion to €211 billion. In a...

Dynamic Pricing, About Omnia, Omnia Tech

24.08.2022

Meet the Team: Brend

Name: Brend Kolfschoten Company Role: Junior Consultant --- What do you do at Omnia Retail? Enjoying a lot what I’m doing within the company and getting to learn a lot while doing it. Within Customer Success team I’m a...

About Omnia

18.08.2022

Faster shipping is changing consumer demands, with retailers edging to keep up

There is a reason a retailer’s shipping or delivery method is called “the last mile”. It’s easily one of the most challenging and complicated parts of the logistical and supply chain process - and one of the most...

Retail Trends & Research

16.08.2022

E-commerce giants are using consolidation to gain market share

Mergers, acquisitions and consolidation: Three words the average consumer would expect to only hear in the sky-high buildings of the Central Business District (CBD). However, these strategic processes are more a part of...

Retail Trends & Research

04.08.2022

The Future of Marketplaces

Of the $5 trillion global digital commerce market, $3 trillion comes from marketplaces alone. As a niche of the e-commerce industry, that’s quite an achievement, considering how many more individual online stores there...

Retail Trends & Research

03.08.2022

What e-commerce players need to begin their pricing software journey (Part 1)

When the concept of retail first began in ancient Greece in 800 BC with traders selling goods and food at markets, merchants needed to keep track of their stock in a similar way retailers do so today. It began with...

Dynamic Pricing, Implementation, Omnia Tech

02.08.2022

Are we seeing the rise of social commerce?

“Where did you buy those jeans from?” someone may ask. “On Instagram,” another may say. Ten years ago, that answer would’ve received a confused, eyebrow-raising expression. Today, it is met with someone picking up their...

Retail Trends & Research

15.07.2022

A Guide to Amazon Marketing in 2022

One of the best ways to use the full power of Amazon is to tap into its advertising capabilities. With such a huge reach into consumer markets, it’s a unique channel for advertising specific products, building your...

Retail Trends & Research, Amazon, Featured

14.07.2022

Antoine Brouwer: E-commerce, its challenges and dynamic pricing | Part 2

A few days ago, we shared the first part of our insightful conversation with one of Europe’s top e-commerce and digital marketing minds, Antoine Brouwer. We’re excited to share the second and final part with you today....

Omnichannel Retail, Retail Trends & Research

13.07.2022

Meet the Team: Dennis

Name: Dennis Koschinski Company Role: Backend Developer --- What do you do at Omnia Retail? The team and I take care that our web crawlers download millions of offers every day. What is something people in your industry...

About Omnia

13.07.2022

An Introduction to Amazon Pricing in 2022

It’s no secret that pricing on Amazon is complex, and both Sellers and consumers can get lost quickly in the world of Amazon pricing. To help, we created a short guide that has all the essential information about...

Technology, Retail Trends & Research, Amazon

13.07.2022

Revolutionising graduate traineeships within the SaaS landscape

As creators of the first Dutch scaleup traineeship within SaaS, Omnia Retail is changing how newcomers to the industry can learn and importantly grow. When COO Vanessa Verlaan first pitched the thought of a scale-up...

About Omnia, Culture

07.07.2022

Antoine Brouwer: E-commerce, its challenges and dynamic pricing | Part 1

We sat down and spent some time with one of Europe's greatest minds in e-commerce and digital marketing. Antoine Brouwer, he shared his thoughts with Omnia Retail on e-commerce in 2022, his forecast, thoughts on trends...

Omnichannel Retail, Retail Trends & Research

06.07.2022

The growing volume of voice search for retail purchases

Voice commerce is impacting retail and e-commerce When the phrase “Hey, Siri” was first announced with Apple’s launch of its virtual assistant in 2011, not even the most forward-thinking of retail experts could have...

Retail Trends & Research

22.06.2022

Gen Z is changing and influencing buying behaviour across retail

You may have heard the terms “Generation Z” and “Millennials” as a way to describe a certain age group, however, the terms are also being used to describe a certain trend, be it in the change in spending habits or...

Retail Trends & Research

14.06.2022

How robotics and AI are improving supply chains

If only Henry Ford, the founder of Ford Motors who invented the assembly line that revolutionised how cars are made, could see how corporations have advanced the logistics of supply chains in 2022. Approximately 109...

Technology

14.06.2022

Meet the Team: Yaza

Name: Yazah Wainakh Company Role: Software Developer --- What do you do at Omnia Retail? Supporting the Frontend part of Omnia products. Mainly trying to create an enjoyable and fruitful experience for our customers :)...

About Omnia

26.05.2022

Grey Markets: A 20-Billion Euro Industry

Over the last two decades, as the growth of e-commerce has propelled the retail industry forward, a parallel trend has taken shape: The rise of the grey market or parallel market. The expansion of online stores like...

Retail Trends & Research

24.05.2022

Pricing as the new commander for financial growth

Figuring out a price for your product or service is not dissimilar to walking on a tightrope. On the one hand, you could purposefully overprice your product to increase profits and place your product as high-end,...

Marketing, Dynamic Pricing, Pricing Strategies

24.05.2022

Meet the Team: Tim

Name: Tim Avemarie-Scharmann Company Role: Head of Knowledge & Scalability --- What do you do at Omnia Retail? I help our customers to define and achieve their commercial pricing goals, by building our customers' and...

About Omnia

04.05.2022

Omnia appoints a new CFO, supporting its vision and leadership team into the next chapter

As Omnia Retail moves into the next phase of growth, a new member of its leadership team is set to assist in driving forward the company’s multinational strategy: Hande Erdogan, Omnia Retail’s new Chief Financial...

About Omnia

25.04.2022

Meet the Team: Milena

Name: Milena Shayan Company Role: Customer Success Manager --- What do you do at Omnia Retail? It’s hard to narrow it down :) My team and I are the first contact point for our customers. We do the technical support,...

About Omnia

25.04.2022

Meet the Team: Hector

Name: Hector Rubin Company Role: Junior Consultant Trainee --- What do you do at Omnia Retail? Learn, mostly! As a part of the traineeship program, I rotate through several different teams within Omnia. Starting with...

About Omnia

14.04.2022

The new era of the retail consumer

Not even the Wall Street crash of 2008 saw the retail world having to relearn the wants and needs of the modern consumer as much as the last two years of the coronavirus pandemic. As 2022 enters its second quarter,...

About Omnia

12.04.2022

Omnia Retail celebrates 10 years as Europe’s leader in pricing software

Celebrating an important milestone for a company that largely founded and revolutionised pricing software solutions across Europe a decade ago, Omnia Retail celebrated its 10th birthday last week with a team event at...

About Omnia

22.03.2022

Meet the Team: Marielle

Name: Marielle Roozendaal Company Role: Employee Experience Manager --- What do you do at Omnia Retail? Together with Vanessa (COO of Omnia Retail) we work on creating a scalable and professional organization and...

About Omnia

17.03.2022

Meet the Team: Andreas

Name: Andreas Frankenberger Company Role: Chief Technical Officer (CTO) --- What do you do at Omnia Retail? Shaping our platform in a way that enables us to fulfill the future needs of our customers and fostering the...

About Omnia

15.03.2022

The time is now to optimise product and pricing, as inflation in the EU hits 5.8%

Across the market, consumers are paying noticeably higher prices for purchases online as a result of inflation. January marked 20 consecutive months of year-over-year online inflation. So, while consumers watch prices...

Retail Trends & Research, Research

10.03.2022

For the bicycle industry, 2022 presents a continued supply chain crisis

“Those who’ve recently ordered pre-assembled bikes from industry giants like Specialized, Canyon, Trek and many others may still be waiting another year to receive their bike.” At the annual Eurobike conference where...

Retail Trends & Research, Covid-19

02.03.2022

Is this the end for e-commerce merchants as brands take the lead?

“Are retailers and brands like Decathlon, Nike and others changing the current narrative to better suit the needs of customers and their profit margins, blurring the lines between brand and retailer?” As we enter the...

Direct to Consumer

22.02.2022

Meet the Team: Nik

Name: Nik Shulrufer Company Role: Software Developer --- What do you do at Omnia Retail? Supporting the Frontend part of the Omnia portal, transforming lines of code into nice new features for our customers and ensuring...

About Omnia

21.02.2022

Meet the Team: Ola

Name: Ola Aboamer Company Role: Lead Frontend Developer --- What do you do at Omnia Retail? Supporting the team in all Frontend deliverables, collaborating towards team growth, and developing the UI of the company's...

About Omnia

15.02.2022

Omnia signs the SER Diversity in Business charter, adding a milestone to its D&I strategy

Omnia Retail has proudly signed the SER Diversity in Business charter for equal workplace treatment, further showing our commitment to building an open and inclusive environment for all of our employees and becoming a...

About Omnia

08.02.2022

As Omnia prioritises diversity in 2022, are other EU businesses matching the effort?

The global coronavirus pandemic has peeled back the curtain on a number of trends and problems within the global workforce, a major one being the importance of diversity and inclusion within companies. More so, in 2021,...

About Omnia

18.01.2022

Meet the Team: Leon

Name: Leon Curling-Hope Company Role: Head of Marketing --- What is something people in your industry have to deal with that you want to fix? To simply connect people and companies with the right product or service in...

About Omnia

18.01.2022

Meet the Team: Maximilian

Name: Maximilian Bank Company Role: Chief Commercial Officer --- What do you do at Omnia Retail? Supporting our colleagues in sales, marketing and customer success in order for them to perform at their peak. If I...

About Omnia

18.01.2022

Launch of a new SaaS product for brands

Pricetracer, an easy-to-use flexible pricing tool, providing control, analytics and knowledge to brands within the world of e-commerce from the new European market leader in pricing software. This Tuesday, Omnia Retail...

Product Update

12.01.2022

Omnia achieves top position as the G2 Market Leader for 2022

Omnia Retail has been recognized twice within the G2 Grid® for 2022. Both as the momentum leader and holding the top spot within the Pricing Software segment, reaffirming Omnia Retail as the European leader. G2 is the...

About Omnia, Retail Trends & Research

07.12.2021

Surge Pricing

It is New Year’s Eve, and you decided to go to a party. Together with your friends, you order an Uber via the Uber app and once you’ve opened it you get a notification: “Demand is off the charts! Fares have temporarily...

Pricing Strategies, Retail Trends & Research

17.11.2021

Omnia acquires Patagona to become Europe's leading pricing software provider

This Thursday Omnia Retail announced the acquisition of German pricing software provider Patagona. Both companies are specialized in dynamic pricing software and with the integration Omnia will become Europe’s leading...

About Omnia

06.10.2021

Managing Inflation through your Pricing Strategy

Consumer prices increased by 5.4% last June compared to the year before. Inflation is rising with high speed and challenging times for retailers and brands are present. The uncertain economic environment and rising...

Pricing Strategies, Retail Trends & Research

27.08.2021

Google Analytics and Omnia

Over the years, Google Analytics has become an undeniable ally to many retailers and brands engaging in ecommerce. The tool can provide a gold mine of data and insights on your website’s performance. For instance, page...

Implementation

26.08.2021

Meet the Team: Santiago

Name: Santiago Alfaro Gimeno Company Role: Junior Consultant --- Can you tell us about yourself? I was born and raised in Buenos Aires, Argentina but I moved a lot during my childhood. I lived in Chile, the United...

About Omnia

12.08.2021

How pricing influences the consumer decision making process

Pricing has a major influence on a consumer’s decision making process and if you know how to take advantage of this, you can increase both sales volume and revenue. This is because there are a few key factors that a...

Pricing Strategies, Retail Trends & Research

15.07.2021

Adjusting your Pricing Strategy to the Product Life Cycle Stage

Product life cycle is a well known retail concept that is vital for brands and distributors alike when they go to the market with a new product. For professionals throughout the industry guiding a product through its...

Pricing Strategies, Retail Trends & Research

01.07.2021

Meet the Team: Kristina

Name: Kristina Kukhalashvili Company Role: Junior Consultant --- Can you tell us about yourself? I was born and raised in Saint-Petersburg, Russia, when I was 18 years old I moved to Finland to pursue a Bachelor's...

About Omnia

01.06.2021

Meet the Team: Suzanne

Name: Suzanne Meinders Company Role: Junior Consultant --- What is your favourite quote? “The difference between ordinary and extraordinary is that little extra.” What is your top-3 favorite books or podcasts? Never...

About Omnia

05.05.2021

Should a dynamic pricing implementation lead to changes in how you organize pricing within your company?

How to set up your organization's pricing team? Within our customer base we often see that a dynamic pricing initiative supported by software implementation is a moment to rethink pricing responsibility. Historically...

Implementation, Retail Trends & Research

21.04.2021

Meet the Team: Tommy

Name: Tommy Hackley Company Role: Junior Consultant --- What is your favourite quote? “The more I learn, the more I realise how much I don’t know” What is your top-3 favorite books or podcasts? My two favourite books...

About Omnia

12.04.2021

What is loss leader pricing?

The phrase ‘Loss Leader Pricing Strategy’ can sound confusing, tautologous or even verge on doublethink. It is a strategy defined by its aggression, inherently risky nature and being shrouded in questions of ethicality...

Pricing Strategies

01.04.2021

Winners vs. losers part II: the optimal price ratio depends on category elasticity

In this thread we are investigating and ultimately uncovering what everybody wants to know: when it comes to pricing, what separates the winners from the losers. Last time we covered price change frequency and why it is...

Pricing Strategies

15.03.2021

Meet the Team: Marwa

Name: Marwa Lamouni Company Role: Junior consultant What is your favourite quote? ‘Just keep swimming’ - Dory in ‘Finding Nemo’ What are your top-3 favorite books or podcasts? The Black Swan - Nassim Nicholas Taleb I...

About Omnia

02.03.2021

Winners vs. losers: how important is the price change frequency?

Value based pricing, price change frequency, marketing cost incorporation, elasticity calculation.... There is an abundance of factors to take into consideration and an unlimited number of strategies related to pricing....

Dynamic Pricing, Pricing Strategies, Implementation

23.02.2021

Understanding and Using Market Penetration Strategies

Did you start a brand to see it lose momentum or market share to competitors? It’s a silly question to ask owners yet a number of brands make mistakes within their chosen market. At times, it’s not a matter of what...

Pricing Strategies, Direct to Consumer

04.02.2021

Meet the Team: Saskia

Name: Saskia Zoe Mueller-Herbst Company Role: Junior Consultant --- What is your favourite quote? ”A mind that is stretched by a new experience can never go back to its old dimensions.” – Oliver Wendell Holmes Jr. What...

About Omnia

04.02.2021

How to reprice your online assortment without frustrating your store employees?

The ability to reprice your product at a high frequency is one of the most impactful tools to control revenues and margins. The whole market is transparent and price differentiations are very visible to consumers. Price...

Pricing Strategies

04.02.2021

Margin vs revenue: how to stay competitive and profitable?

Everyday low pricing is no longer a sustainable business model. In most categories, margins are too small. Setting the lowest price for every product spells bankruptcy. Even in categories with healthy margins, margins...

Pricing Strategies, Featured

28.01.2021

Business Guide to Predatory Pricing

In 2010, Diapers.com gained momentum with its combination of e-commerce and pricing. Rumours report that Amazon previously tried to buy the diaper supplier but was denied. Afterward, Amazon aggressively lowered prices...

Pricing Strategies, Amazon

06.01.2021

What is MAP Pricing?

A fundamental part of e-commerce (or really commerce itself) is the idea of competition. Competition is healthy and is the key thing that protects consumers — when companies have to compete to sell products, it...

Pricing Strategies, Retail Trends & Research, Featured

05.01.2021

Meet the Team: Martijn Crooijmans

In this edition of Meet the Team we have Martijn Crooijmans in the starring role. Martijn is one of our fresh Junior Consultants within our new traineeship program. What is your favourite quote? “If you put your mind to...

About Omnia

30.12.2020

Amazon is closing in on Dutch competitors

In short: Web giant Amazon is putting Dutch web stores under pressure with rock bottom prices. Thousands of popular products are 7% to almost 18% cheaper at Amazon than at competitors such as Bol.com and Coolblue. At...

Retail Trends & Research, Amazon, Shopping Holidays, Featured

19.11.2020

Holiday Playbook 2020

E-retail sales eclipsed $3.5 trillion in 2019 and Cyber Monday sales hit 9.4 billion. The ecommerce trend continues to dazzle retailers who are excited to offer goods yet struggle competing with behemoths like Amazon....

Retail Trends & Research, Shopping Holidays

18.11.2020

Holiday Playbook 2019

When it comes to Black Friday, your price matters a lot. In fact, according to Google, pricing and promotions are 13% more influential in the week leading up to the third Friday in November. Black Friday primes people...

Retail Trends & Research, Shopping Holidays

15.10.2020

Omnia's Customer Success Philosophy

Set up for success. Yes, product is important. But what matters more is how the product helps you reach your goals. That’s why at Omnia, in addition to giving you the best dynamic pricing solution on the market, we...

About Omnia, Implementation

15.10.2020

High-quality Data is Expensive, and That's a Good Thing

That’s right. High-quality dynamic pricing data costs money, but it’s money you should be happy to spend. Why? Here are four things you should know about data quality with pricing (and why it’s important you get the...

Dynamic Pricing

15.10.2020

Retail Pricing Wars Report

Automation in the UK Retail Industry? Omnia was curious, so we surveyed the top 150 retailers in the country to find out how they use automation.

Retail Trends & Research

15.10.2020

Why Pricing and Marketing Go Hand in Hand

Get your data to work for you. Whether you have thousands of products or millions, your pricing and marketing insights can do more for you. Whether it's discovering the most profitable products to advertise on or...

15.10.2020

7 Ways Pricing Insights Make Your Job Easier

Download the whitepaper to learn: How you're wasting 25% of your week on manual price checking. Why Omnia customers love Pricewatch What the benefits of pricing insights are for your company.

Pricing Strategies

15.10.2020

Webinar: Adapting To A New Normal After Covid-19, A Retail Perspective

In this webinar you'll learn: How consumer behavior has changed during the corona pandemic What the retail response has been How retailers can adapt to the new normal What the world of retail will look like at this time...

Covid-19, Research

15.10.2020

Pricing and Data Quality

Quality data is the foundation for any dynamic pricing solution. Just like any other software, clean data means the difference between a pricing solution you can trust and a pricing solution you grow to hate. Click one...

Research

15.10.2020

What to Look for in a Dynamic Pricing Solution

If you’re a retailer or a brand, pricing is one of the linchpins of your overall commercial success. And if you’re considering a dynamic pricing solution, we understand that finding the right one for your organization...

Dynamic Pricing, Research

15.10.2020

The Ultimate Guide to Dynamic Pricing

Dynamic pricing is when a company or store continuously adjusts its prices throughout the day. The goal of these price changes is two fold: on one hand, companies want to optimize for margins, and on the other they want...

Dynamic Pricing, Research

14.10.2020

The shift to Direct to Consumer

Pricing Strategies, Direct to Consumer

14.10.2020

What is the ROPO effect?

14.10.2020

Price Points Podcast EP 9: Which Categories Experience the Most Price Pressure on Black Friday?

Which categories experience the most price pressure on Black Friday? Hidde Roeloffs Valk explains his data analysis in this month's episode of Price Points. [00:00:09] - Grace Welcome to Price Points the podcast that...

Pricing Strategies, Podcast

14.10.2020

Price Points Podcast EP 8: Why is Data Important to Dynamic Pricing

Dynamic pricing is a tool, yes, and while it's an insanely smart tool, it can only work with the information it's given. What you put into a dynamic pricing solution as input matters and makes a huge impact on the price...

Dynamic Pricing, Podcast

14.10.2020

Price Points Podcast EP 7: Are Your Private Label Products Overpriced

Are your private label products over (or under) priced? Hidde Roeloffs Valk, Solution Consultant at Omnia, explains how a reference pricing strategy helps you optimize your private label products and keep them at...

Pricing Strategies, Podcast

14.10.2020

Price Points Podcast EP 6: The Power of Customer Success

What is "Customer Success," and why is it so important to dynamic pricing? Omnia Vice President of Customer Success Haiko Krumm tells all in this episode of Price Points. [00:00:11.120] - Grace Hello. I'm going to Price...

Implementation, Podcast

14.10.2020

Price Points Podcast EP 5: Building vs. Buying a Dynamic Pricing Solution

Thinking of building your own dynamic pricing solution in-house? Product Manager Berend van Niekerk tells you everything you need to know for your solution to be a success. [00:00:10.180] - Grace Hello and welcome to...

Dynamic Pricing, Podcast

14.10.2020

Price Points Podcast EP 4: Maintaining Organizational Clarity around Dynamic Pricing

What's the top trick to getting the most out of dynamic pricing? Communication. In this episode Gijs Schuringa explains why organizational clarity and communication is crucial to dynamic pricing success, and gives you...

Dynamic Pricing, Podcast

13.10.2020

Price Points Podcast EP 3: Risks and Rewards in Dynamic Pricing

What are the risks and rewards of dynamic pricing, and how can you tip the scales towards reward? Travis Rice explains all in this episode of Price Points. [00:00:11.590] - Grace Hello and welcome to price points...

Dynamic Pricing, Pricing Strategies, Podcast

13.10.2020

Price Points Podcast EP 2: Why Should Brands Differentiate Their Assortments

How important is a brand's assortment to its D2C strategy? In this interview with Hidde Roeloffs Valk from Omnia Retail, we dive into assortments and uncover how they are an essential tool in a modern e-commerce...

Pricing Strategies, Direct to Consumer, Podcast

13.10.2020

Price Points Podcast EP 1: What Do Brands Need for a Successful D2C Strategy?

What do brands need for a successful D2C strategy? Learn more in this interview with Jasper Wiercx, Solutions Consultant at Omnia Retail What are the benefits of brands going direct to consumer, and how can they set...

Pricing Strategies, Direct to Consumer, Podcast

25.08.2020

What is Bundle Pricing?

When it comes to online shopping, bundle pricing is ubiquitous. This pricing method is extremely popular amongst Internet retailers, and for good reason. Competitive bundling is an excellent way for you to push more...

Pricing Strategies

13.08.2020

What is Cost Plus Pricing?

When you produce a product, it costs your company a certain amount of money. When it comes to pricing, this “cost” serves as an anchor point for most pricing strategies. Because it costs money to produce a product,...

Pricing Strategies

07.08.2020

Here’s What You Need to Know About Psychological Pricing (Plus 3 Strategies to Help You Succeed)

Modern day pricing is so much more than a numbers game. When thought about correctly, it’s a powerful way to build your brand and drive more profits. But how do you access the full power of pricing? The key is to...

Marketing, Pricing Strategies

30.07.2020

Meet the Team: Niels Botman

Whether car camping in Namibia, speeding around Medemblik, or in his work at Omnia, Niels Botman, our Product Business Analyst, has a keen sense of adventure. In this month’s “Meet the Team,” you’ll get the chance to...

About Omnia

29.07.2020

What 3 Months of Amazon NL can Teach Us About Dutch E-Commerce

In the beginning of 2020, we at Omnia believed the news story of the year would be the arrival of Amazon NL. We couldn’t have been more wrong about the biggest story of the year, but that doesn’t mean that Amazon NL...

Retail Trends & Research, Amazon

27.07.2020

What is Penetration Pricing?

Have you ever asked “what is penetration pricing?” If so, you’re not alone. In this article (part of our continued pricing strategies series), we’ll break down penetration pricing and help you decide if it’s the right...

Pricing Strategies

09.07.2020

Adapting To A New Normal After COVID-19: A Retail Perspective

How has the coronavirus permanently changed retail? In this webinar, Omnia Retail’s Founder and CEO Sander Roose uses data to show what’s happened across the market and where we’re headed in the future. Based on this...

Retail Trends & Research, Covid-19

30.06.2020

How Odd Even Pricing Helps You Utilize the Power of Psychology

As a continuation of our series on different pricing strategies and pricing methods, in this post we'll take a deeper look at Odd Even pricing. This pricing strategy looks at the psychological effect that numbers have...

Marketing, Dynamic Pricing, Pricing Strategies

03.06.2020

What is a Value Based Pricing Strategy?

Out of the “basic” pricing strategies, value-based pricing is one of the harder to pull together. It requires deep research into your target audience, the broader market as a whole, and competitor product offerings. The...

Pricing Strategies, Popular

12.05.2020

Meet the Team: Vanessa Verlaan

For this month’s Meet the Team blog, we’re excited (and honored!) to introduce you to Vanessa Verlaan, Omnia’s new Operations Director. Vanessa has an incredible career trajectory, and has been working with Omnia for...

Retail Trends & Research

14.04.2020

3 Pricing Strategies that Incorporate Product Popularity

We’ve just announced a new data service called Product Popularity Scores. This new data service is an add-on to your Pricewatch export that shows the product popularity scores for different price comparison websites in...

Dynamic Pricing, Pricing Strategies

01.04.2020

Amazon NL's Launch and the Coronavirus: How COVID-19 is Influencing the World's Largest Online Marketplace

A few weeks ago we released a complete data analysis of what happened when Amazon entered the Dutch market. It made quite some news, but as the coronavirus reached the Netherlands, the coverage of the topic was quickly...

Retail Trends & Research, Amazon

27.03.2020

What is Stock-Based Pricing?

Last week, as a response to the coronavirus, we offered some pricing advice to our customers: use stock levels as a way to prevent unintentional price drops on your products. To give some more background on this pricing...

Dynamic Pricing, Pricing Strategies

19.03.2020

A Letter to our Customers and Partners

Dear customers and partners, You have millions of things to worry about right now. I am here to assure you that the Omnia pricing software is not one of them. Before I launch into business, I want to take a moment to...

About Omnia, Retail Trends & Research, Covid-19

19.03.2020

How the Coronavirus Will Affect Retail

The impact of COVID-19 on business is still largely unknown. The situation across countries continues to change almost daily. But one thing is clear: the new coronavirus will have both short- and long-term influences on...

Retail Trends & Research, Covid-19

10.03.2020

What Happened on Day One of Amazon NL?

It finally happened — Amazon.nl made its debut on March 10, 2020. The much-anticipated moment certainly brings a new era to Dutch e-commerce. But unlike many other markets Amazon has entered, the Netherlands already has...

Retail Trends & Research, Amazon, Popular

09.03.2020

The Strategies Behind Amazon’s Success

Amazon is built around one thing: customer happiness. Amazon was founded in 1994, and since 1995, the company has set out to be “Earth’s most customer-centric company, where customers can find and discover anything they...

Technology, Retail Trends & Research, Amazon, Featured

09.03.2020

How Does Amazon's Search Algorithm Work?

Amazon’s search algorithm is a sophisticated system that has one goal: connect shoppers with relevant products as quickly as possible. If you can engineer your way to the top through organic search, it’s a free way to...

Technology, Retail Trends & Research, Amazon, Popular

06.12.2019

What 3,903 Products can Teach us About Cyber Week Discounts

While Black Friday has traditionally only been the last Friday of every November, an increasing number of retailers and brands are starting sales much earlier. This trend of starting sales as early as the Monday before...

Pricing Strategies, Retail Trends & Research, Shopping Holidays

14.11.2019

Take Control of Black Friday with These 3 Pricing Tips from the Experts

Is Black Friday even worth it? That’s a question that many retailers and brands ask themselves around this time of year. Is it worth all the trouble? The early starts. The late nights. The number crunching. The price...

Dynamic Pricing, Pricing Strategies, Shopping Holidays

05.11.2019

Why the Experts Hate the Word 'Omnichannel' (and Other Lessons from REINVENT 2019)

On October 24th, 2019, we held our second edition of Omnia REINVENT at the Volkshotel in Amsterdam. The day was inspiring, to say the least, and packed with information and insights about the current state of the retail...

Retail Trends & Research

17.10.2019

4 Things to Know About Data Quality in Dynamic Pricing

There’s a saying in the data science world: “garbage in equals garbage out.” In other words, the data you feed any algorithm determines the quality of the algorithm’s output. And while this is true for all data science,...

Dynamic Pricing, Pricing Strategies, Implementation

23.09.2019

What Makes Omnia Different: Customer Success

Your business is constantly evolving, and the tools you use should evolve with it. At least, that’s the theory. But in many cases, you might find that your software-as-a-service doesn’t adapt as quickly as you do....

Dynamic Pricing, About Omnia

09.09.2019

How Reference Pricing Keeps Your Private-Label Products Agile

For most products sold across multiple retailers, the process for dynamic pricing and market monitoring is relatively painless. All you need to do is provide the GTIN code for these items, then your dynamic pricing...

Dynamic Pricing, Pricing Strategies

29.08.2019

What Do You Need to Build a Dynamic Pricing Solution?

Something we see often, especially from larger clients, is a desire to build a dynamic pricing solution in-house. The draw of keeping your pricing information in-house is obvious, and at first glance, it might seem...

Dynamic Pricing, Implementation

15.08.2019

How to Create Organizational Clarity around Dynamic Pricing

To get the most out of a dynamic pricing software, you need to look beyond your pricing department. As part of a bigger organizational transformation to a more agile way of working, dynamic pricing will affect several...

Implementation

05.08.2019

Why UK Retail Sales Slumped in H1 2019 (and How to Fix It)

New research from the latest IMRG Capgemini eRetail Sales Index shows that British online retail sales in the first half of 2019 have slowed down...and a lack of focus on omnichannel retail strategies might be to blame....

Omni-channel, Retail Trends & Research

25.07.2019

26 Stats About Amazon Prime Day 2019

It’s no surprise that Prime Day 2019 was another record-breaking event. Sales this year surpassed Black Friday 2018 and Cyber Monday 2018 sales combined, and the number of Prime members exploded. More and more stores...

Retail Trends & Research, Amazon

18.07.2019

The Omnia Management Team is Expanding

Exciting news: we're expanding our management team. We're delighted to welcome Nathan Johnstone, Haiko Krumm, and Sjoerd Prins to the leadership team. Nathan Johnstone, Chief Architect, will be responsible for guiding...

About Omnia, Retail Trends & Research

05.07.2019

Why Dynamic Pricing is Less Risky Than You Think

Dynamic pricing does come with some risk. But that risk isn’t actually all that big. In fact, compared to the rewards that come with dynamic pricing, the risks seem comparatively small. And with proper preparation,...

Dynamic Pricing, Implementation

21.06.2019

How Brands can Differentiate their Assortments for Better Relationships with Retailers

Whether you are transitioning into the direct-to-consumer (D2C) sphere, or simply want to build a better relationship with your retail customers, your assortment is the key to making your brand stand out from the rest...

Dynamic Pricing, Direct to Consumer

13.06.2019

3 Things Brands Need for a Successful D2C Strategy

A new trend in retail is the rise of the number of brands entering the direct-to-consumer (D2C) space. Instead of selling their products to retailers, who then turn around and sell their products to consumers, some...

Retail Trends & Research, Direct to Consumer, Popular

06.06.2019

Why are More Brands Going Direct-to-Consumer? A Special Interview with A.T. Kearney

Why are more brands going direct-to-consumer (D2C), and how can brands use dynamic pricing to succeed in this new arena? This week we have a special interview to uncover the answers to these questions. I sat down with...

Dynamic Pricing, Retail Trends & Research, Direct to Consumer

31.05.2019

The History of Dynamic Pricing in 7 Minutes (Or Less)

Dynamic pricing is nothing new. In fact, it’s been the norm for many years. But what's the story behind this pricing trend, and how did it come to define modern retail and e-commerce? In this post trace the path of...

Dynamic Pricing, Retail Trends & Research

23.05.2019

Meet the Team: Nathan Johnstone

This week in our Meet the Team series, we’re featuring Nathan Johnstone, Omnia’s Chief Architect and Oceania continent expert. A proud Kiwi with an entire closet’s worth of New Zealand-themed t-shirts, Nathan’s in...

About Omnia

16.05.2019

What is Charm Pricing?

When I was a kid, I used to love weekends because I didn’t have a bedtime. Instead, I’d stay up as late as I wanted, and it wasn’t uncommon for me to fall asleep on the couch with the television still on. But I grew up...

Dynamic Pricing, Pricing Strategies

02.05.2019

New Case Study with Profile

How do you build a stable pricing strategy in an industry that's rapidly changing? That's the challenge Profile faced when they first approached Omnia. The tire and auto parts service had a strategy that had grown...

About Omnia

26.04.2019

How to Get Your Company Ready for Dynamic Pricing

So you’ve decided that you want to use a dynamic pricing software... But what happens next? It’s a reasonable question to ask. And it usually comes with countless more. What do I need to do besides install the software?...

Dynamic Pricing, Implementation

19.04.2019

Meet the Team: Haiko Krumm

Today we continue our Meet the Team series with Haiko Krumm, Omnia's Vice President of Customer Success by day, and adrenaline-fueled daredevil by night. With more than 12 years of experience in the world of Customer...

About Omnia

12.04.2019

Everything You Need to Know About the ROPO Effect

It’s no secret that the internet has changed the way we shop. And for the most part, retail has done a great job of adapting to the online space. But despite adopting online stores and advertising, many retailers...

Omni-channel, Omnichannel Retail, Featured

08.03.2019

How Retail Seasonality is Changing

The seasons have always been a powerful influencer of retail, but do they still matter with the rise of e-commerce? In short: yes, the seasons still influence retail. Though the type of influence is changing...

Dynamic Pricing, Pricing Strategies, Shopping Holidays

25.02.2019

4 Categories Where Dynamic Pricing is on the Rise

As mobile shopping, the demand for omnichannel experiences, and the number of products increases across retail categories, so does the need for dynamic pricing to manage it. With roughly 20% of all retail purchases in...

Dynamic Pricing, Retail Trends & Research

07.02.2019

Our Year in Review: 2018 at Omnia Retail

It's a month into 2019, but things are moving fast here at Omnia. This is set to be a year of immense growth — and for you that means new features, better usability of the tool, and even more insights into your pricing...

About Omnia

31.01.2019

3 Ways Retailers Can Prepare For Valentine's Day

It’s almost February, which means the first major retail holiday in many countries is just a few short weeks away. Valentine’s Day, which dates all the way back to Roman traditions, is a holiday devoted to love,...

Marketing, Pricing Strategies, Shopping Holidays

24.01.2019

How to Build a Pricing Strategy

This week we have a guest post from Johan Maessen, owner of Commercieel Verbeteren. Johan has over 10 years of experience in strategy consulting, and works tirelessly to help businesses grow with deliberate, strategic...

Pricing Strategies, Implementation

17.01.2019

What is a High-Runner Strategy?

How do companies like Amazon maintain such a huge market share and keep their prices low without losing profits? The answer is in their pricing strategy. Amazon — and many other organizations that seem to offer low...

Dynamic Pricing, Pricing Strategies, Popular

10.01.2019

How to Win at Omnichannel Retail

The rise of omnichannel is one of the most significant revolutions in the retail industry. But what exactly does “omnichannel” mean, and how should retailers adapt to this sphere of influence? Keep reading to learn...

Omni-channel, Omnichannel Retail

04.01.2019

How to Define your Commercial Objective

In our blog Five Steps to Successfully Implement Dynamic Pricing, we encouraged you to start by defining your company’s commercial objective. But how do you determine your business goals? And how do those goals relate...

Dynamic Pricing, Implementation

21.12.2018

How to Test the Effectiveness of Your Online Pricing

“Testing” is a buzzword in the world of online work. If you have a company that interacts with customers in the digital sphere, it’s likely that you want to consider testing in some form. And that’s a good thing....

Pricing Strategies, Implementation

13.12.2018

What's the Difference Between Dynamic and Personalized Pricing?

When it comes to automated pricing, retailers have several different strategies to choose from. Two of the most popular, however, are dynamic and personalized pricing strategies. Both capture the power of big data to...

Pricing Strategies, Retail Trends & Research

06.12.2018

New Report: Retail Pricing in the UK

What’s the state of pricing automation in the UK retail industry? Omnia surveyed 150 retailers across the country to uncover the answer to this question. We asked these retailers how they use technology in their pricing...

Dynamic Pricing, Retail Trends & Research

28.11.2018

You're Invited to a Google & Omnia Webinar!

Today’s retail marketplace is chaotic, to say the least. Chasing product information and manually adjusting bids is time consuming and labor-intensive, not to mention inefficient. Pricing insights make the marketing...

Retail Trends & Research

26.11.2018

5 Benefits of Electronic Shelf Labels

Retail is one of the most innovative industries out there. In recent years, one of the most interesting changes to hit the industry has been Electronic Shelf Labels (ESLs). These “electronic” versions of price tags use...

Omni-channel, Omnichannel Retail

21.11.2018

How to Avoid a Price War on Black Friday

There is growing frustration among shops about Black Friday. This is most notable in the fashion industry, because of a consumer tendency to purchase several items of clothing at a discounted price, try the clothes on...

Dynamic Pricing, Pricing Strategies, Shopping Holidays

08.11.2018

4 Ways Omnia Helps You Get the Most Out of Black Friday

Black Friday is growing in importance around the world. In the Netherlands alone, interest in the retail holiday grew 2,000% from 2012-2017. And with over 70% of shoppers in the U.S., U.K., Germany, and Canada aware of...

Pricing Strategies, Implementation

26.10.2018

3 Lessons on Innovation from the First-Ever Omnia Reinvent

Last week we hosted the first-ever Omnia Reinvent—an exciting afternoon of conversation and networking at our Amsterdam headquarters. The highlight of the event were three different presentations from Omnia, Google, and...

About Omnia

04.10.2018

5 Ways to Measure the ROPO Effect

In the retail market there is an increasing amount of attention around the so-called ROPO effect, or the Research Online Purchase Offline effect. This is not strange when you understand more than half of the offline...

Marketing