Price: the most important P in the marketing mix

 In 2017, 60% of global shoppers preferred to buy consumer goods online. 73% of Chinese shoppers preferred to buy toys online. Statistics like these make clear how much the retail landscape of today has changed. ... Read more

Dynamic Pricing: relevant for every retailer?

Prices from large retailers are rarely static anymore. More often, retailers make use of dynamic pricing: they use intelligent software to adjust prices multiple times a day. Prices may be automatically adjusted when, ... Read more

How to avoid a race to the bottom with dynamic pricing

  With today’s pricing transparency, price has become one of consumers’ key purchase decision factors. Retailers navigate a tricky path when it comes to pricing: they don’t want to be undercut by competitors and lose ... Read more

How Blue Mango Interactive used Omnia to win the Dutch Search Award

If you are a current user of Omnia, you know that pricing and marketing are two sides of the same coin. If a product is priced is too low, it cannot carry the marketing cost needed to sell - indicating the need to ... Read more added as exclusive data partner

We are happy to announce that we have added as a pricing data partner for the Netherlands and Belgium. Omnia has a direct and exclusive API connection with's database and can collect and ... Read more

Tips & Tricks - Easily analyze Marketing and Pricing in Omnia

Due to complete price transparency in online comparison shopping engines and marketing channels such as Google Shopping, consumers can directly compare prices between competing retailers. It’s even possible to sort by ... Read more

Omnia Retail targets international growth with capital injection by Connected Capital

Omnia Retail supplies retailers with algorithm-driven software for dynamic pricing and dynamic online marketing. With this Software-as-a-Service (SaaS) platform, Omnia Retail is the market leader in the Netherlands. ... Read more

5 Ways To Measure ROPO Effect [INFOGRAPHIC]

In the retail market there is an increasing amount of attention around the so-called ROPO effect, or the Research Online Purchase Offline effect. This is not odd when you understand more than half of the offline sales ... Read more

Will the EU limit Google Shopping? Use this 5-level campaign structure to maximize your traffic share

Google Shopping has been thriving over the few last years and on average retailers are already spending over 50% of their paid search budget on shopping. The EU's recent verdict will cause some changes to Google ... Read more

Product Update: improved console speed and faster channel exports

After launching Omnia last year, we have been grown rapidly and already 12.5 million products run through Omnia's Dynamic Pricing and Marketing processes every hour. Our focus has been on supporting this growth and ... Read more