Meet the Team: Suzanne
Name: Suzanne Meinders Company Role: Junior Consultant
Price Points | Omnia Retail
Implementation
Should a dynamic pricing implementation lead to changes in how you organize pricing within your company?
How to set up your organization's pricing team? Within our customer base we often see that a dynamic pricing initiative supported by software ...
Pricing Strategies
What is loss leader pricing?
The phrase ‘Loss Leader Pricing Strategy’ can sound confusing, tautologous or even verge on doublethink. It is a strategy defined by its aggression, ...
Pricing Strategies
Winners vs. losers part II: the optimal price ratio depends on category elasticity
In this thread we are investigating and ultimately uncovering what everybody wants to know: when it comes to pricing, what separates the winners from ...
Dynamic Pricing
What is Price Skimming?
Price skimming is a pricing strategy that can facilitate a higher return on early investments, influence the branding and appeal of a product, and ...
Dynamic Pricing
Winners vs. losers: how important is the price change frequency?
Value based pricing, price change frequency, marketing cost incorporation, elasticity calculation.... There is an abundance of factors to take into ...
Pricing Strategies
Understanding and Using Market Penetration Strategies
Did you start a brand to see it lose momentum or market share to competitors? It’s a silly question to ask owners yet a number of brands make ...
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