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Price Points | Omnia Retail

Price elasticity, and a process for elasticity accuracy
Price elasticity, and a process for elasticity accuracy
There are a number of elements that comprise a solid pricing strategy for retailers and eCommerce players, and one such factor is elasticity. Brands and retailers both online and offline need to not only understand ...
4 minute min
How does eCommerce across the EU and the US compare
How does eCommerce across the EU and the US compare
The European market is valued at $827 billion in 2022, with a growth rate of 14% projected for each year between 2022 - 2025. Although no European ...
4 minute min
The e-Commerce Consumer Journey
The e-Commerce Consumer Journey
If the planners and strategists of successful brick-and-mortar stores from 30 years ago knew just how vital the consumer journey would become to the ...
4 minute min
How important is UI/UX in the online shopping journey?
How important is UI/UX in the online shopping journey?
Anyone working in the digital space in the early 2000’s can remember the experience of visiting a website: Blurry images, large bodies of text, ...
3 minute min
How we collect vital data for our customers (Part 2)
Dynamic Pricing
How we collect vital data for our customers (Part 2)
In recent years, data has surpassed oil in being the most valuable commodity on Earth. In just the four years between 2016 - 2020, the data market in ...
3 minute min
Meet the Team: Brend
About Omnia
Meet the Team: Brend
Name: Brend Kolfschoten Company Role: Junior Consultant

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