4 Ways Omnia Helps You Get The Most Out Of Black Friday

Black Friday is growing in importance around the world.   In the Netherlands alone, interest in the retail holiday grew 2,000% from 2012-2017. And with over 70% of shoppers in the U.S., U.K., Germany, and Canada aware ... Read more

3 Lessons on Innovation from the First-Ever Omnia Reinvent

Last week we hosted the first-ever Omnia Reinvent—an exciting afternoon of conversation and networking at our Amsterdam headquarters.   The highlight of the event were three different presentations from Omnia, Google, ... Read more

5 ways to measure the ROPO effect

In the retail market there is an increasing amount of attention around the so-called ROPO effect, or the Research Online Purchase Offline effect. This is not strange when you understand more than half of the offline ... Read more

Improve your buying, supply chain and marketing with pricing insights

As a retailer, the only way to reach your full potential is to apply data-driven pricing. Otherwise you’ll be paying too much for your products, holding too much stock and wasting money on marketing. Using three ... Read more

Omnia Retail invited to take part in leading startup accelerator

Omnia Retail has been invited to join the fifth batch of startups taking part in the prestigious Lafayette Plug and Play startup accelerator, as part of its ongoing international growth ambitions. Lafayette Plug and ... Read more

Four ways to use dynamic pricing to prevent a race to the bottom

As a retailer, you’d prefer not to see your competitors undercut your prices. But at the same time, you want to avoid a race to the bottom at all costs. In this article, we explain four ways that you can use intelligent ... Read more

Boost sales by incorporating weather changes into your pricing and marketing decisions

The effect of the weather on retail sales cannot be underestimated. The recent spell of hot weather in the UK and most of Europe has certainly had an impact on retail performance across various sectors. However, several ... Read more

Negative search term automation for Google Shopping with Omnia

A while back, we introduced the 5-level Google Shopping structure. This structure is perfectly adapted to the major differences in performance between generic and specific search terms, as Lupko clearly explained in his ... Read more

Product announcement: Omnia University

  Exciting news here at Omnia! We’ve just launched a new module: Omnia University. Omnia University is created with the goal to help everyone in using Omnia to its full potential and to provide our customers and ... Read more

Half the money you spend on Google Shopping is wasted; Omnia shows you which half

John Wanamaker (1838-1922) - marketing pioneer - famously coined the phrase: “ Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Surely, you must be thinking, this phrase is ... Read more