Price Points by Omnia Retail

A collection of posts about Omnia, pricing and marketing automation, and the latest retail industry trends.

What is Bundle Pricing?

When it comes to online shopping, bundle pricing is ubiquitous. This pricing method is extremely popular ...
READ MORE

What is Cost Plus Pricing?

When you produce a product, it costs your company a certain amount of money.
READ MORE

Here’s What You Need to Know About Psychological Pricing (Plus 3 Strategies to Help You Succeed)

Modern day pricing is so much more than a numbers game. When thought about correctly, it’s a powerful way to ...
READ MORE

Meet the Team: Niels Botman

Whether car camping in Namibia, speeding around Medemblik, or in his work at Omnia, Niels Botman, our Product ...
READ MORE

What 3 Months of Amazon NL can Teach Us About Dutch E-Commerce

In the beginning of 2020, we at Omnia believed the news story of the year would be the arrival of Amazon NL.  ...
READ MORE

What is Penetration Pricing?

Have you ever asked “what is penetration pricing?” If so, you’re not alone. In this article (part of our ...
READ MORE

Adapting To A New Normal After COVID-19: A Retail Perspective

How has the coronavirus permanently changed retail? In this webinar, Omnia Retail’s Founder and CEO Sander ...
READ MORE

How Odd Even Pricing Helps You Utilize the Power of Psychology

As a continuation of our series on different pricing strategies and pricing methods, in this post we'll take ...
READ MORE