Learn how to take your pricing and marketing to the next level

Here's our library of free pricing and marketing guides, ebooks, whitepapers, and more.

Price Points EP 2: Why Should Brands Differentiate Their Assortments?

How important is a brand's assortment to its D2C strategy? I'm this interview with Hidde Roeloffs Valk from Omnia Retail, we dive into assortments and uncover how they are an essential tool in modern e-commerce strategy.

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Price Points EP 1: What Do Brands Need for a Successful D2C Strategy?

What do brands need for a successful D2C strategy? Learn more in this interview with Jasper Wiercx, Solutions Consultant at Omnia Retail.

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What is the ROPO effect?

ROPO stands for "Research Online, Purchase Offline," which measures how many consumers investigate and compare different products online, but make their final purchase in-store for one reason or another.

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The Shift to Direct to Consumer

Here are 3 things brands need before they launch into the direct-to-consumer world.

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Dynamic Marketing Brochure

The online marketplace changes multiple times per day, and in order to keep up, so do your marketing bids.

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Pricewatch Brochure

Why did 25% of your week waste after competitor prices when a computer do it immediately?
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Dynamic Pricing Brochure

It's no secret that online retail prices are constantly changing.

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Decathlon Case Study

Supporting rapid growth in a competitive marketplace.
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Profile Case Study

On-track pricing for a more stable future.
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Why Pricing and Marketing Go Hand-in-Hand

Learn about the connection between pricing and marketing and why you should think of them as two halves of a whole.
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How to Boost Your Google Shopping Returns

A free ebook with strategies for better Google Shopping returns.
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Retail Pricing Wars

Omnia surveyed the top 150 retailers in the UK to discover how they use automation in their daily operations.
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