Price Points EP 2: Why Should Brands Differentiate Their Assortments?
How important is a brand's assortment to its D2C strategy? I'm this interview with Hidde Roeloffs Valk from Omnia Retail, we dive into assortments and uncover how they are an essential tool in modern e-commerce strategy.
Price Points EP 1: What Do Brands Need for a Successful D2C Strategy?
What do brands need for a successful D2C strategy? Learn more in this interview with Jasper Wiercx, Solutions Consultant at Omnia Retail.
What is the ROPO effect?
ROPO stands for "Research Online, Purchase Offline," which measures how many consumers investigate and compare different products online, but make their final purchase in-store for one reason or another.
The Shift to Direct to Consumer
Here are 3 things brands need before they launch into the direct-to-consumer world.
Dynamic Marketing Brochure
The online marketplace changes multiple times per day, and in order to keep up, so do your marketing bids.
Pricewatch Brochure
Dynamic Pricing Brochure
It's no secret that online retail prices are constantly changing.
Why Pricing and Marketing Go Hand-in-Hand
How to Boost Your Google Shopping Returns
