Omnia Pricing Software | The Pricing Partner for Retailers and Brands

Full Control Over Every Pricing Rule

Our Pricing Strategy Tree™ lets you build and adjust pricing rules at any level, without complex setup. Omnia executes your logic continuously and pulls real-time data from competitors, marketplaces, and your internal systems.

Every calculation is transparent. Every decision is traceable. And our Omnia Agent watches it all, surfacing insights and flagging what needs your attention.

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Pricing Software Built Around Your Workflow

For Retailers

Retail pricing moves fast, and we built a tool to help you stay ahead.

Omnia gives you one place to monitor every channel, understand how competitors act, and adjust your pricing rules with confidence. Our software allows you to test ideas, refine strategies, and scale what works, without complex setups.

For Brands

Take full control of your pricing across multiple regions and channels.

Align prices with the market, protect your margins, and run sophisticated strategies on autopilot. And with our agentic AI, you can spot risks early, understand the root cause, and share clear guidance across teams.

Omnia Is Recognized as Leader in Pricing Software

In G2's Winter 2026 Grid for Retail Pricing Software, Omnia leads the category in both customer satisfaction and market presence.

Our customers say it best: Faster results, greater flexibility, and smarter pricing at scale.

Why pricing teams love Omnia

G2 Badges Winter 2026 Collection updated

Your Partner in Smarter Pricing

Omnia started with one goal: help retailers price smarter. Thirteen years later, we're still at it. Our platform combines best-in-class pricing data, flexible automation, and agentic AI that works alongside your team.

We've spent 13 years helping retailers and brands turn pricing goals into action. Our job isn't just to inform. It's to help your team get stronger every step of the way.

Since 2012, we've helped brands and retailers increase revenue, protect margins, and stop wasting time on manual pricing. Now with agentic AI, results come even faster.

A team built for pricing. Employees from 26 countries. Over a decade of experience in retail pricing.

The European leader in pricing software. Automation, optimization, and world-class data. That's how we became one of the global leaders in pricing.

Smarter pricing starts here

Thousands of products. Dozens of competitors. One platform that tracks it all and automates the rest.

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Pricing Solutions by Industry

Electronics Pricing Software

Effectively manage product life cycles, optimize margins, and keep up with the fast-paced, highly competitive consumer electronics market.

Health & Beauty Pricing Software

Optimize pricing for beauty and health products, manage size variations, and protect your brand image.

Automotive Pricing Software

Maximize sales opportunities, maintain healthy margins, and built pricing strategies specifically for the fast-moving automotive parts market.

Great all-round pricing platform with easy implementation, features and dedicated customer support

In the retail market there are so many competitors to consider when looking at pricing. The greatest difficulty is keeping track of what prices other competitors are asking for their products. By using Omnia, this problem is completely solved.

By just letting them know what competitors you want to follow, they offer a great feed and platform that give the right insights to sharpen up your own pricing position within the market. The exports with pricing data also make it really easy to implement their data into your own dashboards and reports

Martijn, Business Analyst, G2 Reviewer

Good pricing tool, with commitment from the people of Omnia & always available for questions!

Omnia provides a clear picture of the online market and helps to respond to changes in the market. Omnia helps us to roll out and adjust our pricing strategy. They help to map out the market prices and that way we can quickly respond to changes in the market.

David, Pricing Manager, G2 Reviewer

The level of support you get from the Omnia team is both professional, fast and personal.

Easy set-up and almost no maintenance. The system provides a lot of possibilities for setting up different pricing strategies. Very happy with the tool!

Sven, G2 Reviewer

Omnia's dynamic pricing tool has been great in keeping our prices competitive. Their customer service and partnership team has also been fantastic, ensuring everyone involved is happy.

We can easily create strategies and logic to fulfil our specific demands. The best part of Omnia is that you can make the playground you wish to play in through dynamic pricing guidelines, strategies and specific logic.

Bob, G2 Reviewer

Omnia's dynamic pricing has unloaded us with a vast amount of workload.

It has enabled us to follow our competitors more closely price-wise. Also, their data stability is one of a kind here in the Dutch consumer electronics market.

Daniel, G2 Reviewer

Frequently asked questions

What is Omnia Agent?

Omnia Agent is our agentic AI built directly into the Omnia platform. It analyzes your pricing data, surfaces relevant insights, and gives you recommendations you can act on. Without the manual work of building dashboards or pulling reports.

How is Omnia Agent different from a regular dashboard?

Dashboards show you data you are frequently referring to. Omnia Agent interprets it. Instead of digging through filters and charts, you ask a question and get an answer, with full context on what's driving it.

Can I trust the recommendations of Omnia Agent?

Yes. Every recommendation comes with full transparency: what triggered it, which pricing rules applied, and what the expected outcome is. Nothing is a black box. The agent will always explain its reasoning, but if you want more background from the Agent, just ask!

Does Omnia Agent replace my pricing strategy?

No. You define the strategy, and Omnia Agent helps you execute it faster. It handles the analysis and surfacing; you make the final call.

Does Omnia Agent keep my data secure?

Absolutely. Omnia isolates all pricing data. It's never shared, never used to train external AI models, and agents operate within strict, compliant boundaries.

How do I get access to Omnia Agent?

Omnia Agent is available to all Omnia customers. Not a client yet? Book a demo, and we'll show you how it works with your setup.

Why is it crucial to use a transparent pricing solution rather than a black box solution?

This will build confidence with all of your stakeholders and reduce questions about why a price is at a certain level. To higher management, it will give the confidence that the pricing strategy is executed as strategically intended. To category managers, it will give transparency as to why specific prices are at a certain level. They can all see the full calculation by themselves without asking the pricing team.

How can I experience Omnia’s pricing tool before I make a decision?

Once we understand your needs after an introductory call, we can provide a free demo that will allow you to understand the amazing capabilities Omnia’s pricing tool provides. Simply request a demo and you can get started.

How much will Omnia’s dynamic pricing tool cost?

The total cost will depend on how large of a product assortment you may have, how many markets it is in and the size of your business and your strategic requirements. This is why it is important to find a partner on your journey towards pricing maturity. This is why we would like to get to know you first and learn about your needs..

Does Omnia only offer services to large, multinational businesses?

We offer our services to e-commerce businesses of all sizes. From retailers to small-to-medium businesses, if you’re a brand or need a pricing solution for your D2C business, we are confident in being able to curate our tool to realise your pricing strategy needs.