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Welcome to Price Points blog! Here you can read more about Omnichannel Retail, Direct-to-Consumer Strategies and Retail Trends. Learn about the Implementation of Dynamic Pricing and Pricing Strategies.



Pricing Strategies
What is MAP Pricing?
A fundamental part of e-commerce (or really commerce itself) is the ...
7 min
What is loss leader pricing?
The phrase ‘Loss Leader Pricing Strategy’ can sound confusing, tautologous or even verge on doublethink. It is a ...


Our deep-dives in Omnichannel Retail and e-Commerce. 

The Press

Dutch pricing tool Omnia Retail raises millions
Omnia Retail, a Dutch pricing and marketing automation software company, has raised several millions of euros. The money comes from Dutch investment firm Connected Capital and will be used for Omnia’s international growth ambitions.
Startups you need to know
Sander Roose, set up the company in 2013 and has just secured £7m worth of investment to expand the business across Europe.
Does promotional pricing drive us to buy more?
There's no doubting the power of promotional pricing as a strategy to make consumers scurry to find the best deal. But with lots of talk about over-extended discount campaigns in the lead-up to Christmas, is it genuinely driving consumers to buy more? Or can retailers still survive without it?
How retailers can capitalise on Valentine’s Week
Valentine’s Day, the first major gifting occasion in the UK, is traditionally devoted to love, experiences and gifts. However, the holiday is rapidly changing, which can leave retailers in the dark about how to stay at the forefront of trends and maximise sales.
My Startup: Omnia Retail
Sander Roose is Founder & CEO of Omnia Retail, a Software-as-a-Service company that integrates pricing and online marketing automation for leading retailers.

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