
Price Points by Omnia Retail
Welcome to Price Points blog! Here you can read more about Omnichannel Retail, Direct-to-Consumer Strategies and Retail Trends. Learn about the Implementation of Dynamic Pricing and Pricing Strategies.
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Dynamic Pricing
Price elasticity, and a process for elasticity accuracy
There are a number of elements that comprise a solid pricing strategy ...

Retail Trends & Research
A Guide to Amazon Marketing in 2022
One of the best ways to use the full power of Amazon is to tap into ...

Pricing Strategies
How to respond to competitor price changes without starting a price war?
With the increased transparency in the market, pricing becomes a very ...

Pricing Strategies
Margin vs revenue: how to stay competitive and profitable?
Everyday low pricing is no longer a sustainable business model. In ...

Pricing Strategies
What is MAP Pricing?
A fundamental part of e-commerce (or really commerce itself) is the ...
7 min

Retail Trends & Research
Amazon is closing in on Dutch competitors
In short: Web giant Amazon is putting Dutch web stores under pressure ...
5 min min

Developing Average Order Value over time in e-commerce
When you start getting pressure from the top to increase revenue, maybe your first thought as a marketer is to go out ...

Amazon moves to cut distributors to improve profits
In a bid to increase annual profits, Amazon is actively severing its relationships with third-party sellers. From 15 ...

Meet the Team: Melissa Cron
Name: Melissa Cron Company Role: Junior Consultant

Meet the Team: Anas Anjaria
Name: Anas Anjaria Company Role: Backend Engineer

E-commerce prices drop by 1% in January 2023 compared to 2022
Online shopping prices saw a 1% decrease in January 2023, compared to prices during the same time in 2022. In a ...

D2C in 2023: Predictions, expectations and recommendations for new and established brands
In 2019, as a retailer, a D2C brand, or a pricing expert; if you heard this statistic in 2019 that, in 2022, 64% of ...
Popular

Technology
The Strategies Behind Amazon’s Success
Amazon is built around one thing: customer happiness.
10 min

Marketing
Price: The Most Important P in the Marketing Mix
This article was last updated on June 2nd, 2020 In school, we learn ...
9 minutes min

Pricing Strategies
Understanding and Using Market Penetration Strategies
Did you start a brand to see it lose momentum or market share to ...

Marketing
How Odd Even Pricing Helps You Utilize the Power of Psychology
As a continuation of our series on different pricing strategies and ...
4 min

Pricing Strategies
What is Bundle Pricing?
When it comes to online shopping, bundle pricing is ubiquitous. This ...
4 min

Retail Trends & Research
For the bicycle industry, 2022 presents a continued supply chain crisis
“Those who’ve recently ordered pre-assembled bikes from industry ...
3 minute min
Price Points Podcast

Price Points Podcast EP 9: Which Categories Experience the Most Price Pressure on Black Friday?
Which categories experience the most price pressure on Black Friday? ...
Research
Our deep-dives in Omnichannel Retail and e-Commerce.

Pricing Strategies
Analysis: Prices on Zalando drop by up to 23% over Black Friday, making for stiffer competition
Despite slow performance expectations for Black Friday 2022, ...

Research
How inflation is affecting production and overconsumption
With falling profits, rising inflation and bloated overhead costs, ...

Amazon
Complete Guide to Selling on Amazon in 2022
With a massive reach (to the tune of 47% market share in the US and ...

Retail Trends & Research
The time is now to optimise e-commerce with a focus on product and pricing, as inflation in the EU hits 5.8%
Across the market, consumers are paying noticeably higher prices for ...

Covid-19
Webinar: Adapting To A New Normal After Covid-19, A Retail Perspective
In this webinar you'll learn:

The Press

Amazon is closing in on Dutch competitors like Bol.com and Coolblue
Thanks to competitive prices, Amazon has managed to conquer market share and significantly reduced its gap with established rivals such as Bol.com and Coolblue. In the past three months, the American web giant was often the cheapest.

Amazon is bombarding the Dutch market with rock bottom prices
Thanks to competitive prices, online store Amazon is slowly but surely gaining a foothold in the Netherlands. In the past three months, consumers were often the cheapest from the American web giant.

Dutch pricing tool Omnia Retail raises millions
Omnia Retail, a Dutch pricing and marketing automation software company, has raised several millions of euros. The money comes from Dutch investment firm Connected Capital and will be used for Omnia’s international growth ambitions.

Getting To Know You: Sander Roose, CEO & founder, Omnia Retail
Omnia Retail was founded in 2013 by Sander Roose and has become a leading SaaS solution for integrated pricing and online marketing automation. Here Sander tells us what defines his way of doing business.

Disruptive Dutch business launches to offer 50% sales boost to UK retailers
Omnia Retail, a leading Dutch pricing and online marketing automation software provider, has launched in the UK with a dedicated London office.

THIS WEEK IN PEAK Store visitor numbers fall in November, with December also expected to be down
Visitor numbers to the high street fell by 3.2% in November as shoppers turned online for pre-Christmas cyber discounting – and the prediction is that they’re set to fall still further in December.

Startups you need to know
Sander Roose, set up the company in 2013 and has just secured £7m worth of investment to expand the business across Europe.

How do stores automatically adjust their prices?
The Formula Stores adjust their prices per hour to those of their competitors. The three largest Dutch web stores use the same technology for this.

Does promotional pricing drive us to buy more?
There's no doubting the power of promotional pricing as a strategy to make consumers scurry to find the best deal. But with lots of talk about over-extended discount campaigns in the lead-up to Christmas, is it genuinely driving consumers to buy more? Or can retailers still survive without it?

UK retailers wasting two million hours every week on competitor price-checking, according to Omnia Retail
The findings were published in a white paper by pricing and automation specialist, Omnia Retail, which questioned 150 UK retail businesses on the scope and efficacy of their pricing strategies.

Q&A: Sander Roose, founder an CEO of Omnia Retail
We have a chat with Sander Roose, founder and CEO of Omnia Retail, about scaling up the business and how it's doing now

How retailers can capitalise on Valentine’s Week
Valentine’s Day, the first major gifting occasion in the UK, is traditionally devoted to love, experiences and gifts. However, the holiday is rapidly changing, which can leave retailers in the dark about how to stay at the forefront of trends and maximise sales.

96,000 UK retailers failing to recognise value of effective pricing
The figure was published in a report by pricing and automation specialist, Omnia Retail, which questioned retail businesses on the scope and efficacy of their pricing processes.

My Startup: Omnia Retail
Sander Roose is Founder & CEO of Omnia Retail, a Software-as-a-Service company that integrates pricing and online marketing automation for leading retailers.

Almost Half of UK Fashion Retailers Admit Major Pricing Blunders
"The findings were published in a report by pricing and automation specialist, Omnia Retail, which questioned 150 retail businesses on the scope and efficacy of their pricing strategies. "
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