Price Points by Omnia Retail

Pricing Strategies

How to Find Success Selling on Marketplaces: A Guide for Brands

In the competitive world of e-commerce, marketplaces like Amazon, ...

April 12, 2023

Pricing Strategies

How to respond to competitor price changes without starting a price war?

With the increased transparency in the market, pricing becomes a very ...

April 1, 2023

Dynamic Pricing

Price elasticity, and a process for elasticity accuracy

There are a number of elements that comprise a solid pricing strategy ...

October 4, 2022

4 minute min

Retail Trends & Research

A Guide to Amazon Marketing in 2022

One of the best ways to use the full power of Amazon is to tap into ...

July 15, 2022

Pricing Strategies

Margin vs revenue: how to stay competitive and profitable?

Everyday low pricing is no longer a sustainable business model. In ...

February 4, 2021

Pricing Strategies

What is MAP Pricing?

A fundamental part of e-commerce (or really commerce itself) is the ...

January 6, 2021

7 min

Pricing Strategies

Analysis: Prices on Zalando drop by up to 23% over Black Friday, making for stiffer competition

Despite slow performance expectations for Black Friday 2022, ...

Research

How inflation is affecting production and overconsumption

With falling profits, rising inflation and bloated overhead costs, ...

Amazon

Complete Guide to Selling on Amazon in 2022

With a massive reach (to the tune of 47% market share in the US and ...

Retail Trends & Research

The time is now to optimise e-commerce with a focus on product and pricing, as inflation in the EU hits 5.8%

Across the market, consumers are paying noticeably higher prices for ...

Covid-19

Webinar: Adapting To A New Normal After Covid-19, A Retail Perspective

In this webinar you'll learn:

Research

Pricing and Data Quality

Quality data is the foundation for any dynamic pricing solution.

Amazon is closing in on Dutch competitors like Bol.com and Coolblue

Thanks to competitive prices, Amazon has managed to conquer market share and significantly reduced its gap with established rivals such as Bol.com and Coolblue. In the past three months, the American web giant was often the cheapest.

Amazon is bombarding the Dutch market with rock bottom prices

Thanks to competitive prices, online store Amazon is slowly but surely gaining a foothold in the Netherlands. In the past three months, consumers were often the cheapest from the American web giant.

Dutch pricing tool Omnia Retail raises millions

Omnia Retail, a Dutch pricing and marketing automation software company, has raised several millions of euros. The money comes from Dutch investment firm Connected Capital and will be used for Omnia’s international growth ambitions.

Getting To Know You: Sander Roose, CEO & founder, Omnia Retail

Omnia Retail was founded in 2013 by Sander Roose and has become a leading SaaS solution for integrated pricing and online marketing automation. Here Sander tells us what defines his way of doing business.

Disruptive Dutch business launches to offer 50% sales boost to UK retailers

Omnia Retail, a leading Dutch pricing and online marketing automation software provider, has launched in the UK with a dedicated London office.

THIS WEEK IN PEAK Store visitor numbers fall in November, with December also expected to be down

Visitor numbers to the high street fell by 3.2% in November as shoppers turned online for pre-Christmas cyber discounting – and the prediction is that they’re set to fall still further in December.

Startups you need to know

Sander Roose, set up the company in 2013 and has just secured £7m worth of investment to expand the business across Europe.

How do stores automatically adjust their prices?

The Formula Stores adjust their prices per hour to those of their competitors. The three largest Dutch web stores use the same technology for this.

Does promotional pricing drive us to buy more?

There's no doubting the power of promotional pricing as a strategy to make consumers scurry to find the best deal. But with lots of talk about over-extended discount campaigns in the lead-up to Christmas, is it genuinely driving consumers to buy more? Or can retailers still survive without it?

UK retailers wasting two million hours every week on competitor price-checking, according to Omnia Retail

The findings were published in a white paper by pricing and automation specialist, Omnia Retail, which questioned 150 UK retail businesses on the scope and efficacy of their pricing strategies.

Q&A: Sander Roose, founder an CEO of Omnia Retail

We have a chat with Sander Roose, founder and CEO of Omnia Retail, about scaling up the business and how it's doing now

How retailers can capitalise on Valentine’s Week

Valentine’s Day, the first major gifting occasion in the UK, is traditionally devoted to love, experiences and gifts. However, the holiday is rapidly changing, which can leave retailers in the dark about how to stay at the forefront of trends and maximise sales.

96,000 UK retailers failing to recognise value of effective pricing

The figure was published in a report by pricing and automation specialist, Omnia Retail, which questioned retail businesses on the scope and efficacy of their pricing processes.

My Startup: Omnia Retail

Sander Roose is Founder & CEO of Omnia Retail, a Software-as-a-Service company that integrates pricing and online marketing automation for leading retailers.

Almost Half of UK Fashion Retailers Admit Major Pricing Blunders

"The findings were published in a report by pricing and automation specialist, Omnia Retail, which questioned 150 retail businesses on the scope and efficacy of their pricing strategies. "