Dynamic pricing software

Build, automate and monitor any dynamic pricing strategy your business needs.

Choose Europe’s number-one solution for price monitoring and optimisation.

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Why Omnia:

Collaborating with Omnia Retail guarantees that your business will access exclusive features tailored specifically to our partnership:

  • Leveraging our Pricing Strategy Tree functionality, you can effortlessly examine, configure, and adjust any facet of your pricing strategy with enhanced simplicity, all with just a single click. This empowers pricing and category managers to enact pricing rules without requiring IT or web development expertise.  
  • Our Pricing Tree additionally provides complete versatility and customisation for a wide range of product assortments.
  • Omnia stands out with its distinctive Customer Success team. Each customer benefits from a designated Customer Success team dedicated to offering assistance and advice for aligning your strategy with your business objectives.


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  • Omnia’s pricing data is notably one of the best in the market. Made up of direct scraping from your competitors, marketplaces and comparison shopper engines (CSEs), our data provides a detailed and comprehensive overview for the execution of your pricing strategy.
  • We believe pricing automation should never be a black box. Use the “Show Me Why” button to see why pricing rules have been set. This button allows all team members to fully understand the strategy, and explain each moving branch of it, which further drives pricing maturity.
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Key Features:

High-frequency Price Changes

  • A curated pricing solution for SMBs and enterprises with even the most unique product assortments
  • Be able to schedule both scraping capabilities and price calculations to effectively optimise impact and ROI
  • Set the most flexible scraping and price calculation timeline to optimise impact and ROI in its most efficient way. (meaning, being faster/smarter than your competitor, for example, adjust prices after your key competitors/or ‘the market’ just adjusted them)
  • Based on market behaviour that is constantly changing, Omnia’s dynamic pricing solution is able to automatically execute multiple price changes a day for up to millions of products locally and globally to achieve your commercial goals
  • Be able to react efficiently and seamlessly to market changes, including your competitors and valued resellers
  • Set pricing rules on a product or category level with flexibility and change them with ease and speed within Omnia’s unique Pricing Strategy Tree setup

End-to-end Automation

  • Automation executes your entire pricing strategy by automatically pushing price changes to your pricing system of record
  • Time spent on manual price updates can be moved to growth and strategy
  • Automation safeguards, based on business rules, are independently set such as keeping a minimum and maximum price for your products

Quality Data

  • External direct scraping combined with Comparison Shopping Engines (CSEs) and marketplace data provides you with the most informed insights and pricing data on the market
  • Set a flexible scraping schedule for your competitor’s prices or promotional offers while being able to set, change and adjust the timing of your price calculations anytime

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Enjoy complete flexibility and transparency across your pricing landscape and join thousands of pricing experts who rely on our software and expertise for their business success.



The dynamic pricing experts.

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