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Set smarter strategies with Dynamic Pricing

Automate any pricing strategy efficiently and at scale, no matter the strategy complexity or assortment size.


Dynamic Pricing

Implement any pricing rule you can imagine

  • Give power to your pricing team with a flexible rule system
  • Experiment with new strategies on a product or category level
  • Stay flexible and agile with quick response times
  • No need for IT development time to make fast price changes
Swiss army knife

Focus on strategy with end-to-end automation

  • Use your time more efficiently — Omnia's dynamic pricing system automates your daily operational decisions
  • Save time with automated competitor data collection, price calculations, and price updates in your ERP
  • Let your team focus on strategic choices that help grow your business
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One vendor, lots of data

  • Skip the chaos of multiple vendors — Omnia can serve as a one-stop-shop for all your data needs
  • Take advantage of a fully managed data system
  • Connect existing data feeds in the Omnia system


Create consistency and transparency in your pricing

  • Create more clear pricing policies across your entire organization
  • Get price elasticity insights
  • Create exports to feed external system with pricing information
  • Use the Show Me Why button to understand every single price update the Omnia system makes
  • Export raw pricing data for detailed analysis
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The flexibility is great. We're able to both standardize and customize as needed for our different markets.

Anthony Chang - Philips

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Omnia’s core algorithm allows me to explore the differences in price elasticity much further than traditional dynamic pricing based on simple business rules.

Joost Kerkhaart - Wehkamp


I like that the tool is very transparent. You can click on the 'Show Me Why' button, which explains all the steps the tool took to decide on the price.

Marcha van Grinsven - Cognizant

Woman on computer

Omnia has made pricing for us much easier to implement, roll out, and much more transparent.

Anton Oliver - Signa Sports United

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Woman on computer
Woman tying shoes

Frequently Asked Questions

Your margins are always safe in Omnia. Before you go live, you set up security rules in the Dynamic Pricing system. Every pricing decision is filtered through the rules before implementation, automatically rejecting price changes that don't meet your requirements.

Let your team do their best work. Omnia’s end-to-end automation takes over the manual part of pricing so your team can focus on building strategies for success.

Omnia gives you complete freedom when it comes to setting pricing rules. You can set up any pricing rule you want. In addition, numerous special adjustments are possible within pricing rules to make your strategy even more nuanced.

If you are curious about how Omnia arrived at a particular pricing decision, simply click on the 'Show Me Why' button in the portal. You will then see each pricing rule that Omnia has followed to arrive at the price advice.

Of course, it is very easy. When both systems are linked, your Google Analytics account can supplement your pricing rules with information such as pageviews and inventory levels.

Yes you can! Many of our customers already do.

You can choose which people have access to the Omnia portal and which permissions they have in the system itself.

With Omnia you can update the prices four times a day.

Omnia’s platform makes pricing more transparent across your entire organization.

Relevant Reading

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Built on years of retail technology software experience, Omnia’s designed specifically for the unique challenges that retailers and brands face. But don’t trust us — try it for yourself free for 14 days.

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