Omnia was founded in 2015 with one goal in mind: to help retailers take care of their assortments and grow profitably with technology. Today, our full suite of automation tools give you superpowers, and help you save time on tedious work, take control of your assortment, and build more profitable pricing and marketing strategies.

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Our Story

We've been at the forefront of retail technology innovation since 1995.

1995
Omnia co-founder HERMAN DE JAGER founds Connective Power (CP), an agency focused on creating custom-made software for clients
2007

SANDER ROOSE  gains retail experience working at Proctor & Gamble.

1998
CP creates the omnichannel commerce platform Amyx for a client.
2010
Sander starts boutique consultancy Harvest together with 2 former eBay business developers, leading the retail practice.
2008
CP creates a basic dynamic pricing functionality and adds it to the Amyx platform.
April 2012
Sander starts Commerce Squared (C^2), a retail strategy consultancy specifically focused on e-commerce and omnichannel retail.
2013
C^2 and CP jointly develop a more advanced dynamic pricing platform based on product price elasticity. Together, Sander and Herman sell this Automated Dynamic Pricing System under a new company name: ADPS.
2015

CP and C^2  merge and create a completely new platform including marketing automation, creating Omnia Retail as a result.

2017

Omnia receives funding from Connected Capital, allowing the company to expand internationally and further improve the product.

Nov 2017

Omnia moves to a bigger office in Amsterdam to accommodate the rapid growing team.

March 2018

Omnia becomes a Premier Google Partner.

April 2018
ANDREA LAMELAS PUGA joins Omnia as COO.
June 2018

Omnia opens a London office on Wapping Lane.

September 2018

Omnia is selected to participate in Lafayette Plug and Play, the premier business accelerator for retail and e-commerce companies.

October 2018
Omnia launches the first-ever Omnia Reinvent, a yearly event about the latest developments in retail innovation.

Our values

Never stop learning
Never stop learning

Since the mid-90s, we’ve been the key innovators of retail technology. We’ve only managed to do that by constantly learning, testing, and improving on our ideas.

Diversity breeds better outcomes
Diversity breeds better outcomes

We're an ideas company. And our best ideas come from varied sources. That's why we source talent from around the world and have 11+ nationalities in our office.

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An obsession with excellence

Being useful isn't enough for us. We want to be the best. And since we only win when our customers win, we work every single day to ensure we're delivering the top solutions on the market and in the world.

Sander Roose

Sander Roose Founder & CEO

Sander Roose is a serial entrepreneur, sports enthusiast, and founder & CEO of Omnia Retail. With well over a decade of retail experience, working on the retail side of Procter & Gamble to retail strategy consulting at Harvest and Commerce Squared, Sander loves puzzling through retail's greatest challenges by combining strategy with technology. As CEO, he sets the course for Omnia and guides the company through strategic changes and growth.

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Andrea Lamelas Puga

Andrea Lamelas Puga COO

With an eagle-like eye for detail and a steadfast belief that the work environment should be happy, healthy, and supportive. Before Omnia, she served as the Operations Manager at Backbase, where she led a team of more than 200 people. She eventually grew into the Operations Director for the company.

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Get in touch

Questions, comments, business inquiries or something else altogether? Click here to get in touch with Omnia, and we'll get back to you with the answer you're looking for.
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