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About Omnia

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About us

Omnia Retail is the company behind Europe's first dynamic pricing software. Built by two industry experts — one a retail software engineer, the other a retail strategy consultant — Omnia was created to help each founder’s respective clients achieve more with their pricing.

Omnia’s mission is to help retailers and brands take control of their pricing and grow profitably with automation and insights. The enterprise-ready software makes it easy for teams to manage pricing without the need for IT.

Sander Roose
Founder & CEO

Sander co-founded Omnia 10 years ago after a career at Procter & Gamble and as a strategic e-commerce consultant, alongside Herman de Jager, who brought a background in e-commerce software development.

As CEO Sander is focused on satisfied employees, shareholders and customers, with a net positive impact on society. Besides his family and Omnia, a third passion - that has been a thread throughout his entire life and that has shaped him to a large extent - is sports.

Maximilian Bank
Chief Commercial Officer

Max is the co-founder of Patagona, a German based repricing SaaS company where he successfully led and built the Go2Market division.

After the acquisition, Max naturally transitioned into the CCO role at Omnia and firmly believes that focusing on customer value will deliver the required growth for Omnia. Outside of creating value for Omnia’s customers, Max is passionate about realising the home he has designed for his family.

Hande Erdogan
Chief Financial Officer

After 14 years in investment banking (Citi), Hande switched to becoming a tech scale-up CFO at Rent ‘n Connect.

Hande recently joined Omnia in 2022 as CFO, where she is focused on ensuring financially healthy organic growth coupled with inorganic growth via value-creating acquisitions. At a younger age, Hande was a fanatic swimmer. While her role and busy family life does not allow enough time for competitive swimming, she has another exciting passion related to the water: spearfishing.

Andreas Frankenberger
Chief Technology Officer

Together with Max, Andreas co-founded Patagona right out of Darmstadt University of Technology, where both studied Computer Science.

Andreas’ passion for technology led to him overseeing product development at Patagona. After the acquisition, he took on the role of CTO at Omnia. A perfect match considering Andreas' skills and his passion for data, and machine learning in particular. With his warm nature and friendly personality, people are often surprised to find that Andreas is highly skilled in martial arts.

Vanessa Verlaan
Chief Operations Officer

With over 10 years of experience in Operations working in companies like USG people and Martinair, Vanessa is well suited to the challenge of creating a foundation for growth by optimising Omnia’s high-performance, all-inclusive culture within the company.

Outside of Omnia, Vanessa loves to go donkey riding with her family on holidays, as well as caring for her vegetable garden and transforming those vegetables into extraordinary dishes.

Berend van Niekerk
Head of Product

Berend has been with Omnia since the start, and his growth is an excellent example of Omnia’s ‘Never Stop Learning’ value.

While he has been involved in many departments over the past years, he is now fully responsible for Product. Making sure that Omnia’s platform continues to grow alongside the needs of our customers while introducing innovative product solutions. Berend is about to become a first-time father and hopes he will continue to have sufficient time to ride his road bike and attend CrossFit.


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