Dynamic Pricing Software
Omnia’s Dynamic Pricing Software empowers you to stay ahead with smart, automated pricing strategies. Trusted by thousands of retailers and brands like yours.
Hit your revenue and margin goals with Dynamic Pricing
Omnia’s Dynamic Pricing Software is built for brands and retailers who need to move fast, stay in control, and adapt on the fly.
- Whether you manage a niche assortment or a vast catalog, our flexible platform reacts in real time—so you're always one step ahead of the market.
- With the intuitive Pricing Strategy Tree™, you can build, test, and refine any pricing strategy in seconds. No IT needed. You stay in control, while automation handles the heavy lifting in the background.
- It's smart pricing on autopilot—engineered to give your team speed, clarity, and full strategic oversight at every turn.
Your pricing strategy is only as good as your data
- Even the most powerful pricing engine needs high-quality, reliable input. That’s why we collect direct, real-time pricing data from your competitors, marketplaces like Amazon, eBay, Kaufland, idealo, and from comparison shopping engines like Google Shopping.This gives you a rich, detailed picture to power your pricing strategy in our dynamic pricing tool.
- Go beyond prices—track promotions, discounts, and patterns that influence your competitive landscape.
- Easily adjust your scraping schedules or strategy rules at any time, giving your team complete flexibility and full control to optimize pricing decisions on the fly.
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Key features of Omnia's Dynamic Pricing Software:
React Faster Than Your Competitors
- Whether you're an SMB or a global enterprise, we've crafted a system that adapts to your unique product range, no matter how niche or diverse.
- Want to adjust prices right after your competitors make a move? Done. Our flexible scheduling lets you set the pace, optimizing your impact and ROI. You're not just keeping up with the market – you're leading it.
End-to-end Automation
- Forget about manual price updates. Our automation works like a pricing assistant that executes your strategy and makes changes instantly. You stay in control. Working with multiple colleagues on your pricing? With Single Sign-On (SSO), that's no problem.
- Set safeguards based on your business rules, like minimum and maximum prices, and let our automation work its magic. It's not about replacing your expertise; it's about freeing you to focus on growth.
Flexibility: Your Superpower
- Meet your new best friend: our unique Pricing Strategy Tree™. It's the secret weapon that lets you set and adjust pricing rules with ease. Whether you're tweaking a single product or overhauling an entire category, you can do it in just a few clicks.
- As market conditions shift, your strategy can evolve just as quickly. With Omnia, you're not just reactive – you're proactive, turning market changes into opportunities faster than ever before.
No Black Boxes, Just Clarity
- We believe in transparency, not black boxes. That’s why Omnia includes the ‘Price Explanation’ button—a simple way to view the exact logic behind any price change.
- Through our Pricing Decision Tree, your whole team gains visibility, understanding, and trust in your strategy. Clear insights don’t just drive better decisions—they build pricing maturity across your organization.
This tool gives you a good overview of the website you want to check daily. It is nice that you get an email summary with the report and that it is in Excel. So you can add your data and compare the data.
User in Sporting Goods
The platform is easy to navigate and understand. I find it super straightforward whenever I need to investigate prices on ad-hoc level. The set up is easy due to its practical design. Its user-friendly interface and robust features make it something we utilize frequently to stay competitive in our pricing strategies.
Khanh N., Ecommerce Trading Coordinator, G2 Reviewer
Omnia's platform builds customized strategies for each brand to keep up with the competition and optimize our profits. The Omnia team helped us understand the tool and its functionalities step by step.
Catlin, Senior Pricing Specialist, G2 Reviewer
Besides the obvious, the data. I like the commitment and swift support from the account managers.
Morgan B., G2 Reviewer
This tool gives you a good overview of the website you want to check daily. It is nice that you get an email summary with the report and that it is in Excel. So you can add your data and compare the data.
User in Sporting Goods
The platform is easy to navigate and understand. I find it super straightforward whenever I need to investigate prices on ad-hoc level. The set up is easy due to its practical design. Its user-friendly interface and robust features make it something we utilize frequently to stay competitive in our pricing strategies.
Khanh N., Ecommerce Trading Coordinator, G2 Reviewer