Dynamic Pricing.
Powered by Agentic Pricing AI

Build automated pricing strategies, adjust them in real time, and let agentic AI surface the insights that matter. Omnia gives you speed, clarity, and full control over every pricing decision.

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Where Dynamic Pricing Meets Agentic AI

Pricing strategies shouldn't live in spreadsheets or require a developer to change.

Build, test, and refine pricing rules in seconds using the Pricing Strategy Tree. No code required. You set the logic, automation executes it, and Omnia Agent flags the shifts that need your attention: competitor moves, margin risks, products drifting outside your rules.

Works whether you're managing 500 SKUs or 5 million.

Start pricing smarter today

Agentic AI That Works With Data You Can Trust

We collect direct, real-time pricing data from competitors, marketplaces like Amazon, eBay, Kaufland, and idealo, and comparison shopping engines like Google Shopping. In-house scraping, matched with precision.

Our agentic AI uses this same foundation to anticipate changes and surface opportunities. Higher match rates mean fewer blind spots. Better inputs mean insights you can actually trust.

Key Features of Omnia's Dynamic Pricing Software

React Faster Than Your Competitors

Our agentic AI monitors competitor shifts continuously and tells you when something changes. No waiting on reports. Flexible scheduling lets you reprice right after competitors move, or optimize timing for maximum impact. You set the pace.

End-To-End Automation

Set your business rules once: floor prices, ceiling prices, margin thresholds. Omnia executes your strategy automatically and flags anything that falls outside your parameters.

Built-In Flexibility

The Pricing Strategy Tree lets you set and adjust rules at the product or category level in clicks. When market conditions shift, Omnia Agent spots it and shows you where your strategy needs attention.

No Black Boxes, Only Clarity

Every pricing decision is fully transparent. Click "Show Me Why" to see exactly which rules applied. Omnia explains what triggered a change, what the expected impact is, and keeps a complete audit trail. Pricing, Category, and Finance all see the same logic.

See How Omnia Works For Your Team

Thousands of retailers and brands already use Omnia to automate pricing, protect margins, and move faster than the market. Book a call to see it in action.

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Omnia Is Recognized as a Leader in Pricing Software

In G2's Winter 2026 Grid for Retail Pricing Software, Omnia leads the category in customer satisfaction and market presence. Customers say it best: faster results, greater flexibility, and smarter pricing at scale.

Why pricing teams love Omnia

G2 Badges Winter 2026 Omnia Retail Leader in Pricing Software for Retailers and DTC brands

Omnia Agent - Best AI Pricing Software - Any Domain Cover

Highly Reliable with Exceptional Customer Support

"The platform is highly flexible and powerful, making it suitable for building complex pricing strategies that meet our business requirements.

Additionally, Omnia Retail significantly reduces the time and effort traditionally spent on trial and error, allowing me to focus more on the analytical aspects of pricing strategies. Its integration with our ERP system has been seamless, further enhancing our workflow efficiency."

Marketing and Pricing Manager

A Flexible and Supportive Pricing Partner That Grows with You

"What I really like is how Omnia Retail is thinking ahead. They’re not just focused on optimizing what already exists, but are also investing in new developments to ensure the platform remains innovative and future-proof."

Retail Brand Analyst

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Very valuable insights and great support

"The price monitoring gives us very valuable insights into our market performance.

Great monitoring flexibility with different (pre-built) monitoring options e.g. Google Shopping, idealo, or Amazon, and additional customizable scraping for other marketplaces possible - I'm confident we don't miss any reseller activity thanks to the tool."

Retail Pricing Manager

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Omnia provided us with the right tools and insights to improve our pricing strategy across products

"With Omnia, we don't have to scrape competitor prices ourselves, and we can keep an eye on our partners who have a promotion.

Next to that, Omnia made our pricing strategy a lot easier with smart business rules based on input from our PIM. The analysis part of Omnia is also very nice to see if your prices are above or below market average, and for how long that has been the case."

Pricing Manager, Furniture

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Excellent Support and Fast Setup, Minor Tooling Challenges

"The Omnia team is incredibly helpful, making setting things up a quick process. It helps us find the balance between being competitive and having a healthy margin."

Pricing Manager, Automotive industry

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Excellent Price Insight

"The tool offers comprehensive product matching, allowing us to receive a detailed report with all the prices available in the market. This enables us to observe many more price changes than before.

The automatic integrations provided by Omnia Retail take a lot of work off our hands, as we don't have to create specific integrations ourselves."

Webshopmanager Babypark.de

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Best pricing software in the market

"Omnia reliability and accuracy are really another level, it is really solid and make your ecommerce stable.

Omnia is making sure the our products pricing are always aligned to market value, scraping the right players in the respective markets. "

Enterprise Pricing Manager, Hospital & Health Care

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Frequently asked questions

How does Omnia Agent improve dynamic pricing?

Omnia Agent watches your pricing data continuously and surfaces what matters: competitor moves, margin risks, and opportunities you'd otherwise have to dig for. It generates insights through a conversational interface, so you can ask questions and get answers without building reports.

Is my data secure with Omnia's AI features?

Your data stays fully isolated. Omnia never uses it to train public AI models, and agents operate strictly within secure, compliant boundaries.

Can I trust the pricing decisions Omnia makes?

Yes. Every decision is transparent. You can see exactly which rules applied, what triggered the change, and what the expected outcome is. Omnia Agent adds context and a full audit trail, so Pricing, Category, and Finance teams stay aligned.

How regularly can we update our prices with Omnia?

With Omnia, you can update your pricing at any time at any frequency.

How can we ensure our margins are well protected with a fully automated dynamic pricing system?

Your margins are always safe in Omnia. Before you go live, you set up security rules in the Dynamic Pricing system. Every pricing decision is filtered through the rules before implementation, automatically rejecting price changes that don't meet your requirements. Read our more about Dynamic Pricing examples and Dynamic Pricing strategies in our extensive blogpost.

How do you guarantee that the prices are correct?

Transparency is key. If you are curious about how Omnia arrived at a particular pricing decision, simply click on the 'Show Me Why' button in the portal. You will then see each pricing rule that Omnia has followed to arrive at the price advice.

How flexible are your pricing rules in reality?

Omnia gives you complete freedom when it comes to setting pricing rules. You can set up any pricing rule in the Pricing Strategy Tree you want. In addition, numerous special adjustments are possible within pricing rules to make your strategy even more nuanced.

Best Dynamic Pricing Software for DTC Brands?

Omnia Retail is the best dynamic pricing software for DTC brands because it combines real-time market data, AI-driven price optimization, and flexible business rules in one platform. Omnia automatically tracks competitor prices, stock levels, demand shifts, and channel signals to deliver proactive price recommendations that improve both margin and conversion. DTC brands choose Omnia for its scalability, ease of integration with modern e-commerce stacks, and its transparent, fully auditable pricing logic.

Top Dynamic Pricing Software for Electronics?

For electronics, Omnia Retail stands out as the best dynamic pricing solution due to its accuracy and ability to respond to fast-moving markets. Electronics is one of the most competitive categories, and Omnia provides precise price scraping, lifecycle pricing, promotion handling, and automated rule-based adjustments. This allows retailers and brands to stay competitive at all times without manual work, while protecting margin in a price-sensitive environment.

Dynamic Pricing.
Powered by Agentic Pricing AI

Where Dynamic Pricing Meets Agentic AI

Agentic AI That Works With Data You Can Trust