Empowering you with Pricing Superpowers

We give you the tools and knowledge to monitor real-time market prices and easily automate winning dynamic pricing strategies.

Deploy New Pricing

Always the Planned Step Ahead

Managing and monitoring thousands of product prices and maintaining multiple pricing strategies can be overwhelming, but we’re here to make it easier.

For over 13 years, our platform and team of experts have been empowering customers to seamlessly automate pricing strategies in seconds, allowing you to focus on what truly matters—making informed, impactful pricing decisions.

With our new Pricing Strategy Tree™, we give you the 'superpowers' to fine-tune or replicate strategies that work with ease, ensuring you always have a clear visualization of your entire pricing landscape.

Discover Dynamic Pricing in Action

Our platform combines your internal data with high-accuracy competitor insights from comparison shopping engines, marketplaces, and competitor domains - exactly at the time you choose. It integrates seamlessly with your systems, all while maintaining full security and compliance.

By blending machine learning with business rules and providing full pricing transparency into every price calculation, Omnia supercharges retailers and brands to optimize pricing in real time—delivering not just smarter prices, but stronger, more strategic teams behind them.

Explore Smart Price Monitoring

A Proven Pricing Solution for Retailers and Brands:

Retailers

With Omnia's price tracking software, you can stay ahead by easily monitoring your competitors' prices. Not only from their website, but also from all large marketplaces and comparison shopping engines.

As your pricing partner, Omnia enables you as Pricing or Category Manager to use those insights to set up, easily refine and run automated pricing rules that drive results for your business.

Brands

With expert guidance and tailored support, Omnia empowers brands to take full control of their pricing—while running on autopilot. Our solution helps you align your prices with the market across multiple regions, supported by robust enterprise-level organizational management.

Increase your pricing expertise without losing transparency: every price calculation is fully traceable and easy to explain. With Omnia, you can make confident, data-driven decisions that fuel growth and long-term success.

We are empowering smarter pricing and stronger teams.

As a company, we're dedicated to teaching and sharing pricing knowledge across multiple teams and users. We help you turn your goals into action through customized pricing strategies in industries ranging from electronics to sportswear. Our goal is not just to inform, but to enhance your pricing capabilities and help your teams grow stronger every step of the way.

Since its founding days in 2012, Omnia has shown brands and retailers how the right pricing tool can increase revenue, maximise profits and minimise time spent on manual pricing tasks.

With a team of employees from 26 countries spanning over a decade of work, Omnia’s experience and knowledge have become synonymous with e-commerce success.

By introducing automation, optimisation and world-class pricing data to the strategies of retailers and brands both locally and abroad, it is no wonder that Omnia Retail has become the European leader and of the global leaders in pricing software.

Our Pricing Solutions

Dynamic Pricing Software

Build, automate and monitor any dynamic pricing strategy you can think of.

Choose Europe’s number-one solution for price monitoring and optimisation.

Price Monitoring Software

Gain price intelligence to maximise profits with Omnia’s price monitoring software.

With quality market insights and price-scraping data, learn about your competitor’s or resellers’ prices to drive impactful strategic decisions.

Great all-round pricing platform with easy implementation, features and dedicated customer support

In the retail market there are so many competitors to consider when looking at pricing. The greatest difficulty is keeping track of what prices other competitors are asking for their products. By using Omnia, this problem is completely solved.

By just letting them know what competitors you want to follow, they offer a great feed and platform that give the right insights to sharpen up your own pricing position within the market. The exports with pricing data also make it really easy to implement their data into your own dashboards and reports

Martijn, Business Analyst, G2 Reviewer

Good pricing tool, with commitment from the people of Omnia & always available for questions!

Omnia provides a clear picture of the online market and helps to respond to changes in the market. Omnia helps us to roll out and adjust our pricing strategy. They help to map out the market prices and that way we can quickly respond to changes in the market.

David, Pricing Manager, G2 Reviewer

The level of support you get from the Omnia team is both professional, fast and personal.

Easy set-up and almost no maintenance. The system provides a lot of possibilities for setting up different pricing strategies. Very happy with the tool!

Sven, G2 Reviewer

Omnia's dynamic pricing tool has been great in keeping our prices competitive. Their customer service and partnership team has also been fantastic, ensuring everyone involved is happy.

We can easily create strategies and logic to fulfil our specific demands. The best part of Omnia is that you can make the playground you wish to play in through dynamic pricing guidelines, strategies and specific logic.

Bob, G2 Reviewer

Omnia's dynamic pricing has unloaded us with a vast amount of workload.

It has enabled us to follow our competitors more closely price-wise. Also, their data stability is one of a kind here in the Dutch consumer electronics market.

Daniel, G2 Reviewer

Frequently asked questions

Does Omnia only offer services to large, multinational businesses?

We offer our services to e-commerce businesses of all sizes. From retailers to small-to-medium businesses, if you’re a brand or need a pricing solution for your D2C business, we are confident in being able to curate our tool to realise your pricing strategy needs.

How much will Omnia’s dynamic pricing tool cost?

The total cost will depend on how large of a product assortment you may have, how many markets it is in and the size of your business and your strategic requirements. This is why it is important to find a partner on your journey towards pricing maturity. This is why we would like to get to know you first and learn about your needs..

How can I experience Omnia’s pricing tool before I make a decision?

Once we understand your needs after an introductory call, we can provide a free demo that will allow you to understand the amazing capabilities Omnia’s pricing tool provides. Simply request a demo and you can get started.

Why is it crucial to use a transparent pricing solution rather than a black box solution?

This will build confidence with all of your stakeholders and reduce questions about why a price is at a certain level. To higher management, it will give the confidence that the pricing strategy is executed as strategically intended. To category managers, it will give transparency as to why specific prices are at a certain level. They can all see the full calculation by themselves without asking the pricing team.

Empowering you with Pricing Superpowers

Always the Planned Step Ahead