Learn how to take your pricing and marketing to the next level

Here's our library of free guides, research, ebooks, podcasts, and more.

Why Pricing and Marketing Go Hand in Hand

Learn about the connection between pricing and marketing and why you should think of them as two halves of a whole.

Read more

How to Boost Your Google Shopping Returns

A free ebook with strategies for better Google Shopping returns.

Read more

Profile Case Study

On-track pricing for a more stable future.

Read more

Decathlon Case Study

Supporting rapid growth in a competitive marketplace.

Read more

Windeln Case Study

Windeln.de SE is one of the leading online retailers for family products in Europe. The company has a broad product portfolio including diapers, baby food, children's furniture, toys, clothes, strollers, and more.

Read more

Dynamic Pricing Brochure

It's no secret that online retail prices are constantly changing.

Read more

Dynamic Marketing Brochure

The online marketplace changes multiple times per day, and in order to keep up, so do your marketing bids.

Read more

Pricewatch Brochure

Why did 25% of your week waste after competitor prices when a computer do it immediately?

Read more

What is the ROPO effect?

ROPO stands for "Research Online, Purchase Offline," which measures how many consumers investigate and compare different products online, but make their final purchase in-store for one reason or another.

View Infographic

The Shift to Direct to Consumer

Here are 3 things brands need before they launch into the direct-to-consumer world.

View Infographic

Price Points EP 1: What Do Brands Need for a Successful D2C Strategy?

What do brands need for a successful D2C strategy? Learn more in this interview with Jasper Wiercx, Solutions Consultant at Omnia Retail.

Listen Now

Price Points EP 2: Why Should Brands Differentiate Their Assortments?

How important is a brand's assortment to its D2C strategy? In this interview with Hidde Roeloffs Valk from Omnia Retail, we dive into assortments and uncover how they are an essential tool in modern e-commerce strategy.

Listen Now

Price Points EP 3: Risks and Rewards of Dynamic Pricing

What are the risks and rewards of dynamic pricing, and how can you tip the scales towards reward? Travis Rice explains all in this episode of Price Points.

Listen Now

Price Points EP 4: Maintaining Organizational Clarity around Dynamic Pricing

What's the top trick to getting the most out of dynamic pricing? Communication. In this episode Gijs Schuringa explains why organizational clarity and communication is crucial to dynamic pricing success, and gives you actionable ways to ensure you have organizational alignment.

Listen Now

Price Points EP 5: Building vs. Buying a Dynamic Pricing Solution

Thinking of building your own dynamic pricing solution in-house? Product Manager Berend van Niekerk tells you everything you need to know for your solution to be a success.

Listen Now

Are your customers happy with your prices?

The direct-to-consumer (D2C) sales channel offers a lot of opportunities for growth…but it can also be overwhelming to manage. And if your online prices tip below your retail partners’ prices, you run the risk of agitating your biggest customers: the retailers themselves. So how do you make consumers and retailers happy at the same time?

Read more

Price Points EP 6 - The Power of Customer Success

What is "Customer Success," and why is it so important to dynamic pricing? Omnia Vice President of Customer Success Haiko Krumm tells all in this episode of Price Points.

Listen Now

Price Points EP 7 - Are Your Private Label Products Overpriced?

Are your private label products over (or under) priced? Hidde Roeloffs Valk, Solution Consultant at Omnia, explains how a reference pricing strategy helps you optimize your private label products and keep them at market-level prices.

Listen Now

High-quality data is expensive — and that’s a good thing

That’s right. High-quality dynamic pricing data costs money, but it’s money you should be happy to spend. Why? Here are four things you should know about data quality with pricing (and why it’s important you get the best data out there).

Read more

Omnia Pricing Products

Pricing automation tools for retailers and brands.

Read more

Omnia Marketing Products

Intelligent bid automation tools for Google Shopping.

Read more

EP Case Study

ElectronicPartner (EP:) is one of the largest electronics purchasing organizations in Europe with approximately 475 affiliated stores in the Netherlands alone. As a collective of entrepreneurs, the Vianen-based Dutch Headquarters helps organize cooperation between suppliers, EP: tores and individual entrepreneurs.

Read more