Learn how to take your pricing and marketing to the next level

Here's our library of free guides, research, ebooks, podcasts, and more.

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Retail Pricing Wars

Omnia surveyed the top 150 retailers in the UK to discover how they use automation in their daily operations.

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Why Pricing and Marketing Go Hand in Hand

Learn about the connection between pricing and marketing and why you should think of them as two halves of a whole.

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How to Boost Your Google Shopping Returns

A free ebook with strategies for better Google Shopping returns.

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Profile Case Study

On-track pricing for a more stable future.

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Decathlon Case Study

Supporting rapid growth in a competitive marketplace.

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Windeln Case Study

Dynamic pricing for a more strategic future. Windeln.de SE is one of

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Dynamic Pricing Brochure

It's no secret that online retail prices are constantly changing.

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Dynamic Marketing Brochure

The online marketplace changes multiple times per day, and in order to keep up, so do your marketing bids.

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Pricewatch Brochure

Why did 25% of your week waste after competitor prices when a computer do it immediately?

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What is the ROPO effect?

ROPO stands for "Research Online, Purchase Offline," which measures how many consumers investigate and compare different products online, but make their final purchase in-store for one reason or another.

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The Shift to Direct to Consumer

Here are 3 things brands need before they launch into the direct-to-consumer world.

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Price Points EP 1: What Do Brands Need for a Successful D2C Strategy?

What do brands need for a successful D2C strategy? Learn more in this interview with Jasper Wiercx, Solutions Consultant at Omnia Retail.

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Price Points EP 2: Why Should Brands Differentiate Their Assortments?

How important is a brand's assortment to its D2C strategy? In this interview with Hidde Roeloffs Valk from Omnia Retail, we dive into assortments and uncover how they are an essential tool in modern e-commerce strategy.

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Price Points EP 3: Risks and Rewards of Dynamic Pricing

What are the risks and rewards of dynamic pricing, and how can you tip the scales towards reward? Travis Rice explains all in this episode of Price Points.

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Price Points EP 4: Maintaining Organizational Clarity around Dynamic Pricing

What's the top trick to getting the most out of dynamic pricing? Communication. In this episode Gijs Schuringa explains why organizational clarity and communication is crucial to dynamic pricing success, and gives you actionable ways to ensure you have organizational alignment.

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Price Points EP 5: Building vs. Buying a Dynamic Pricing Solution

Thinking of building your own dynamic pricing solution in-house? Product Manager Berend van Niekerk tells you everything you need to know for your solution to be a success.

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Are your customers happy with your prices?

The direct-to-consumer (D2C) sales channel offers a lot of opportunities for growth…but it can also be overwhelming to manage. And if your online prices tip below your retail partners’ prices, you run the risk of agitating your biggest customers: the retailers themselves. So how do you make consumers and retailers happy at the same time?

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