What's the Difference Between Dynamic and Personalized Pricing?

When it comes to automated pricing, retailers have several different strategies to choose from.   Two of the most popular, however, are dynamic and personalized pricing strategies. Both capture the power of big data to ... Read more

New Report: Retail Pricing in the UK

What’s the state of pricing automation in the UK retail industry?   Omnia surveyed 150 retailers across the country to uncover the answer to this question. We asked these retailers how they use technology in their ... Read more

You're Invited to a Google & Omnia Webinar!

Today’s retail marketplace is chaotic, to say the least. Chasing product information and manually adjusting bids is time consuming and labor-intensive, not to mention inefficient.   Pricing insights make the marketing ... Read more

5 Benefits of Electronic Shelf Labels

Retail is one of the most innovative industries out there.   In recent years, one of the most interesting changes to hit the industry has been Electronic Shelf Labels (ESLs). These “electronic” versions of price tags ... Read more

How to Avoid a Price War on Black Friday

There is growing frustration among retailers about Black Friday.    This is most notable in the fashion industry, because of a consumer tendency to purchase several items of clothing at a discounted price, try the ... Read more

4 Ways Omnia Helps You Get the Most Out of Black Friday

Black Friday is growing in importance around the world.   In the Netherlands alone, interest in the retail holiday grew 2,000% from 2012-2017. And with over 70% of shoppers in the U.S., U.K., Germany, and Canada aware ... Read more

3 Lessons on Innovation from the First-Ever Omnia Reinvent

Last week we hosted the first-ever Omnia Reinvent—an exciting afternoon of conversation and networking at our Amsterdam headquarters.   The highlight of the event were three different presentations from Omnia, Google, ... Read more

5 ways to measure the ROPO effect

In the retail market there is an increasing amount of attention around the so-called ROPO effect, or the Research Online Purchase Offline effect. This is not strange when you understand more than half of the offline ... Read more

Improve your buying, supply chain and marketing with pricing insights

As a retailer, the only way to reach your full potential is to apply data-driven pricing. Otherwise you’ll be paying too much for your products, holding too much stock and wasting money on marketing. Using three ... Read more

Omnia Retail invited to take part in leading startup accelerator

Omnia Retail has been invited to join the fifth batch of startups taking part in the prestigious Lafayette Plug and Play startup accelerator, as part of its ongoing international growth ambitions. Lafayette Plug and ... Read more