What is a High-Runner Strategy?

How do companies like Amazon maintain such a huge market share and keep their prices low without losing profits?   The answer is in their pricing strategy. Amazon — and many other organizations that seem to offer low ... Read more

How to Win at Omnichannel Retail

The rise of omnichannel is one of the most significant revolutions in the retail industry. Read more

How to Define Your Commercial Objective

In our blog Five Steps to Successfully Implement Dynamic Pricing, we encouraged you to start by defining your company’s commercial objective.   But how do you determine your business goals? And how do those goals relate ... Read more

How to Test the Effectiveness of Your Online Pricing

“Testing” is a buzzword in the world of online work. If you have a company that interacts with customers in the digital sphere, it’s likely that you want to consider testing in some form. And that’s a good thing. ... Read more

What's the Difference Between Dynamic and Personalized Pricing?

When it comes to automated pricing, retailers have several different strategies to choose from.   Two of the most popular, however, are dynamic and personalized pricing strategies. Both capture the power of big data to ... Read more

New Report: Retail Pricing in the UK

What’s the state of pricing automation in the UK retail industry?   Omnia surveyed 150 retailers across the country to uncover the answer to this question. We asked these retailers how they use technology in their ... Read more

You're Invited to a Google & Omnia Webinar!

Today’s retail marketplace is chaotic, to say the least. Chasing product information and manually adjusting bids is time consuming and labor-intensive, not to mention inefficient.   Pricing insights make the marketing ... Read more

5 Benefits of Electronic Shelf Labels

Retail is one of the most innovative industries out there.   In recent years, one of the most interesting changes to hit the industry has been Electronic Shelf Labels (ESLs). These “electronic” versions of price tags ... Read more

How to Avoid a Price War on Black Friday

There is growing frustration among retailers about Black Friday.    This is most notable in the fashion industry, because of a consumer tendency to purchase several items of clothing at a discounted price, try the ... Read more

4 Ways Omnia Helps You Get the Most Out of Black Friday

Black Friday is growing in importance around the world.   In the Netherlands alone, interest in the retail holiday grew 2,000% from 2012-2017. And with over 70% of shoppers in the U.S., U.K., Germany, and Canada aware ... Read more