Omnia Pricing Software | Pricing Tool for Monitoring & Dynamic Pricing

One Platform for Every Pricing Decision

Thousands of SKUs. Multiple markets. Competitors changing prices while you're still in the morning meeting. Omnia gives your team one place to manage all of it.

Pull in competitor prices, marketplace signals, and your internal data. Build automated strategies, adjust them with precision, and track performance without jumping between tools.

Agentic AI takes it a step further. Omnia Agent watches your data continuously and surfaces what matters: margin risks, competitor moves worth responding to, and products that need a decision today.

See how Omnia works

Your Data. Your Rules.

Omnia Agent generates insights through a conversational interface. No more building dashboards, applying filters, or waiting on reports. Just ask what you need to know.

Every pricing decision is explained clearly: what triggered it, which rules applied, and the expected impact. This way, you remove uncertainty, build better strategies, and speed up approvals.

Most importantly, your data stays fully isolated. Always. Omnia never uses it to train public AI models, and agents operate strictly within secure, compliant boundaries. Autonomous pricing that's safe to adopt and fully under your control.

Start tracking prices

Convenient tool with lots of features

Fast Interface, implementation was easy. Omnia analyses competitors' prices and provides price suggestions based on the criteria we specify.

G2 Reviewer

Fast and solution oriented support

Omnia gives a good overview of the prices in the market, with many KPI's and business relevant details. That way, it helps us see exactly what our position is in the market and can react on changes inside our segment.

G2 Reviewer

I used Omnia Retail when researching ways to strategize for my business and would recommend it!

I loved the ease of the service. It was easy to use and quick. For the longest time, I had trouble figuring out how to price my services, but Omnia Retail clarified the process for me.

G2 Reviewer

Omnia offers excellent onboarding, extensive possibilities and premium customer success management

Omnia Retail offers a reliable pricing tool with a lot of freedom to experiment with strategies and has clear solutions to check the outcome of the strategy. Therefore you are able to make changes and adjustments by yourself and work very efficiently.

On top of that, the excellent onboarding process takes you through everything you need to know to start working on your own pricing strategies. If you have questions regarding formulas or possibilities, the customer success manager responds very quickly with good solutions.

They also post interesting blogs with insights on different strategies which helped us with creating our own strategies.

Joery S., G2 Reviewer

Great product and dito service!

The user interface is clear and easy to understand, and the scraping results are generally outstanding. With the help of Omnia University and, in particular the support of the employees (Suzanne!), it is pretty easy to set up everything yourself.

Yde W., G2 Reviewer

Find out if Omnia fits your pricing workflow

Spend 30 minutes with our pricing experts and see how automation and agentic insight can fit your strategy.

Book a call

Shop Overview Dashboard by Omnia Retail-1

Frequently asked questions

Can the Pricing Tool be used for different countries?

Yes, it can! Many of our customers, who operate across Europe, the UK and the US, already do. Omnia's pricing solution takes care of domestic and international operations.

How regularly can we update our prices with Omnia?

With Omnia, you can update your pricing at any time at any frequency.

How can we ensure our margins are well protected with a fully automated dynamic pricing system?

Your margins are always safe in Omnia. Before you go live, you set up security rules in the Dynamic Pricing system. Every pricing decision is filtered through the rules before implementation, automatically rejecting price changes that don't meet your requirements.

How flexible are your pricing rules in reality?

Omnia gives you complete freedom when it comes to setting pricing rules. You can set up any pricing rule in the Pricing Strategy Tree you want. In addition, numerous special adjustments are possible within pricing rules to make your strategy even more nuanced.

How do you guarantee that the prices are correct?

Transparency is key. If you are curious about how Omnia arrived at a particular pricing decision, simply click on the 'Show Me Why' button in the portal. You will then see each pricing rule that Omnia has followed to arrive at the price advice.

Can Google Analytics be linked to Omnia?

Of course, it is very easy. When both systems are linked, your Google Analytics account can supplement your pricing rules with information such as page views and inventory levels.

Who can change prices in Omnia?

You can choose which people have access to the Omnia portal and which permissions they have in the system itself.

Why is a black-box pricing system a problem?

We learned that it's important to the people responsible for pricing understand the outcomes. Both in terms of adoption, as in getting the best results out of pricing system.

How to buy the right Pricing Software?

In theory, buying pricing software should be simple. In practice, however, the process is very different. Read more in this blog post about choosing the right Pricing Software.