Here's what makes Omnia unique
Set bids at the product level
Build any strategy as granular as you need, and get refreshed bids every hour. Your strategy can go all the way down to the product level, and the advanced algorithm keeps your assortment agile, relevant, and profitable.
Optimize for omnichannel and margin
Virtually all marketing automation software optimizes for online revenue or cost. Take it a step further and use Omnia to optimize for margin and omnichannel as well for more calculated growth.
Use pricing data to make better bids
Enrich your bidding strategy with different types of data, such as pricing insights, omnichannel conversion rates, Google Analytics, and even the weather forecast. The unparalleled data insights mean you have all the information at your fingertips to create the most profitable bid strategies possible.
Stay up to date
Set a bid strategy for each product, then choose how often you want the tool to update those bids. Whether it's hourly or weekly adjustments, your bids will always align with your strategy.
Stay flexible and agile
Combine the ability to set bidding rules with Omnia's advanced algorithm. No matter how you want to go about it, you have the freedom to set bids on what works best for your company.
Sit back and relax as Dynamic Marketing automatically calculates and deploys data-driven bids.
Build complex bidding strategies across and entire assortment or category, then monitor your marketing effectiveness in the easy-to-use online portal.
Drive profitable growth
Integrate your pricing data into your marketing strategy and discover new ways to grow your business.
Discover more on the Omnia Blog
Curious about how to leverage and optimize our software? Here are
some relevant reading materials we have to help with that.
3 Ways Retailers Can Prepare For Valentine's Day
It’s almost February, which means the first major retail holiday in ...
5 Ways to Measure the ROPO Effect
In the retail market there is an increasing amount of attention ...