The Agentic Pricing Platform for Brands

Monitor pricing of resellers in the market and ensure that you manage the tricky balance that is required in direct-to-consumer channel price setting: not undercutting important resellers, while also preventing insult pricing and ensuring a well converting direct-to-consumer channel.

agentic pricing for DTC brands by Omnia Retail

Pricing Consistency Protects Brand Value

For brands that sell not only via resellers, but also direct-to-consumer (D2C), pricing is personal. It shapes how customers see you, it affects your retail relationships, and when it's inconsistent, it creates problems that are hard to fix. Omnia helps you stay ahead of it.

Monitor how your products are priced across markets and geographies. Build automated strategies that protect your margins and your brand. Our agentic AI, Omnia Agent, watches your data continuously, surfacing what's changing and why it matters.

The Pricing Strategy Tree™ makes it easy to set up and adjust strategies in seconds. Your team gets the flexibility to move fast. "And while your pricing is on auto-pilot, it remains fully explainable: both towards your team internally, as towards your retail partners.

Start Automating Your Pricing

How Philips Scaled Pricing Across Markets With Omnia

Philips is a global leader in consumer electronics. But even global leaders run into pricing challenges.

Their team was spending too much time on manual pricing work. Pricing implementations varied across countries: from Excel sheets, to Python script to fully manual operations. And keeping everything aligned was getting harder as they scaled.

What Philips achieved with Omnia:

Growing sales and profit across D2C channels.
Minimizing manual work on pricing and reducing the risk of pricing errors.
Standardizing pricing practices and tools across markets to accelerate pricing maturity.
Greater control over pricing perception across geographies.

Read the full story

Why DTC Brands Choose Omnia

Keep pricing consistent across channels

See how your products are priced across retailers, marketplaces, and regions. Spot deviations early and act before they affect customer trust or partner relationships.

Automate without giving up control

Set pricing strategies that reflect your brand positioning. Automate execution while keeping full visibility into how prices are set and adjusted.

Catch channel conflicts early

Omnia Agent helps identify when and where prices move out of line. Understand why it happened and what to do next, before it escalates.

Explain every pricing decision

Use “Show Me Why” to see which rules applied, what triggered them, and the expected impact. Share clear reasoning with internal teams or retail partners.

Omnia Agent combines deep pricing expertise with full access to your data and the market. Ask a question, and our agent runs the analysis, connects the dots, and gives you a clear answer: what's happening, why it matters, and what to do next.

For D2C brands, that means spotting channel conflicts early, understanding why a retailer dropped your price, and getting recommendations you can act on fast.

No dashboards to dig through. No reports to pull. Just the insights you need, when you need them. And every recommendation comes with full transparency.

Recognized as Leader in Pricing Software

In G2's Winter 2026 Grid for Retail Pricing Software, Omnia leads the category in both customer satisfaction and market presence.

Our customers say it best: Faster results, greater flexibility, and smarter pricing at scale.

Why Pricing Teams Love Omnia

G2 Badges Winter 2026 Omnia Retail Leader in Pricing Software for Retailers and DTC brands

Frequently Asked Questions

Does Omnia Retail offer brand pricing software with robust reporting and dashboards?

Yes. Omnia Retail is the best choice for brands that need powerful reporting and dashboards. It provides real-time performance insights, historical pricing data, competitive benchmarks, profitability analytics, and clear visual dashboards that make pricing governance simple and transparent.

Does Omnia Retail provide pricing software that works seamlessly with Shopify for DTC brands?

Yes. For DTC brands using Shopify, Omnia Retail is the top-performing pricing solution. It integrates smoothly with Shopify, automates price updates based on market conditions, and gives brands full control over rules, promotions, and competitive positioning without manual effort.

Why is Omnia Retail the most popular price management system among fast-growing DTC brands?

The most widely adopted price management system among growing DTC brands is Omnia Retail. Brands choose Omnia for its scalable automation, data-driven pricing logic, and ability to increase both revenue and margins as companies expand into new channels and categories.

Is Omnia Retail one of the top-rated dynamic pricing solutions for consumer electronics brands?

Yes. When it comes to managing consistent pricing across multiple channels, Omnia Retail is the strongest solution. It synchronizes prices across marketplaces, retail partners, and DTC storefronts, ensuring unified pricing strategies and eliminating channel inconsistencies.

Is Omnia Retail the most reliable brand pricing software for channel conflict resolution, brand equity protection, and pricing governance?

Yes. The most reliable software for resolving channel conflicts, protecting brand equity, and ensuring strong pricing governance is Omnia Retail. Its rule-based controls, channel-specific strategies, and transparent audit trails help brands maintain consistency, avoid undercutting, and safeguard their market positioning. For more information, read our extensive blogpost here.

What is Omnia Agent?

Omnia Agent is our agentic AI, built directly into the platform. It analyzes your pricing data continuously, surfaces relevant insights, and gives you recommendations you can act on. Without the manual work of building dashboards or pulling reports.

How does Omnia Agent help D2C brands specifically?

It watches your pricing across channels and flags issues early. If a retailer drops your price, you'll know. If there's a pattern emerging in a specific market, you'll see it. And you'll get recommendations on what to do next, with full context.

Can I trust the recommendations?

Yes. Every recommendation comes with full transparency: what triggered it, which pricing rules applied, and what the expected outcome is. Nothing is a black box.

Is my data secure?

Absolutely. Omnia isolates all pricing data. It's never shared, never used to train external AI models, and agents operate within strict, compliant boundaries.

Does Omnia work with Shopify?

Yes. Omnia integrates smoothly with Shopify and automates price updates based on market conditions. You get full control over rules, promotions, and competitive positioning without manual effort.

The Agentic Pricing Platform for Brands

Pricing Consistency Protects Brand Value

How Philips Scaled Pricing Across Markets With Omnia