Win the Buy Box—Without Racing to the Bottom

Get featured in the Amazon Buy Box with Omnia’s dynamic pricing software that adapts to real-time market changes, protects your margins, and puts you in control.

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Protect Your Margins While Saving Time

Amazon processes huge amounts of data around the clock and picks out the best items for their Buy Box based on constantly changing data points. Keeping up with that amount of complexity via manual work is costing you time and money.

Our repricing logic adapts in real-time based on competitor behavior, stock levels, and your custom business rules—so you win more Buy Box share without eating into profits.

Why Pricing Teams Use Omnia for Amazon Buy Box Repricing

Large number of SKUs or small assortment? You are always in control: Whether you manage 100 or 100,000 SKUs, Omnia lets you apply tailored strategies by brand, product group, or marketplace — no manual overrides needed.
You control the strategy. We do the math: We keep your Amazon pricing aligned with your goals whether that's Buy Box wins, margin targets, or price positioning across channels. And unlike standalone repricers, Omnia lets enterprise teams benchmark Amazon against other channels.
Respond to competitors in real-time: Amazon doesn’t wait. With Omnia, neither do you. With Omnia’s real-time data feeds, in-house scraping, and rule-based pricing, you can react instantly and protect your Buy Box position.

Frequently Asked Questions

Is this an Amazon service?

No, Omnia offers pricing software and monitoring services to sellers on Amazon. Omnia acts as a third-party dynamic pricing provider and is not an Amazon product.

How does pricing for Amazon work?

Our software thoroughly vets and scrapes the categories on Amazon that are competitors of your assortment. Using AI and Machine Learning, the repricing tool calculates what your prices should be to remain competitive. This may be a price increase or decrease. The software is easily integrated into your shop system so that the change is instant and seamless.

What’s the difference between a repricer and a pricing platform like Omnia?

Repricers are reactive tools that adjust prices based on competitor changes, often using fixed rules and limited visibility. A pricing platform like Omnia gives you full control, letting you define custom strategies, benchmark across channels, protect margins, and make smarter decisions across your entire catalog.

How does the software optimise for the Amazon Buy Box?

Who comes into the Buy Box at Amazon and thus receives a large part of the orders does not depend solely on the cheapest price: The shop reviews play a role here as well as the question of whether Fulfillment By Amazon (FBA) is offered. Price monitoring can include these factors in the price calculation to determine the maximum price at which you occupy the Amazon Buy Box.

Can I apply different pricing rules per brand or category?

Yes. Omnia lets you define strategies at any level—brand, product group, channel, or even down to a single SKU. You stay in control of how aggressive or protective each pricing rule is.