Run Smarter Pricing on bol

Manage dynamic pricing on bol with reliable data, clear rule-building, and automation that reflects your logic, supports your goals, and fits your assortment structure.

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Pricing Flexibility for a Channel That Moves Fast

Bol changes fast, with multiple sellers offering the same products and prices shifting throughout the day. To stay visible and relevant, your pricing needs to move with the market without forcing you into manual work or shortcuts.

Omnia gives you the control to build flexible pricing strategies backed by real-time data. With in-house scraped competitor information, full transparency, and seamless integration with your systems, you can automate decisions and adjust instantly, without losing sight of the strategy behind them.

Why Pricing Teams Choose Omnia to Stay Competitive on bol

Price in sync with the market, all day long: Omnia monitors pricing movements on bol and adjusts your prices automatically based on the rules you’ve defined. This keeps your assortment competitive without constant manual updates or rework.
Automate execution, not decision-making: You set the strategy, Omnia applies it. Every price decision stays traceable to your rules, giving you full control and transparency at all times.
Connect seamlessly with your stack: Omnia connects directly with your shop system, ERP, or feed manager, so you can roll out dynamic pricing without changing your core setup.

Frequently Asked Questions

How does dynamic pricing for bol.com work?

Our pricing software uses in-house scraping, Machine Learning algorithms and your defined pricing rules to calculate the optimal price for your products. New price recommendations are always based on the most accurate state of the market at any given time and the prices of your competitors or resellers on the same platforms.

Price changes may take place multiple times a day to keep you achieving your goals and strategies. The software is easily integrated into your shop or ERP system so that the change is instant and seamless.

Can I prioritize which products or categories are scraped more frequently?

Yes. With Omnia, you can set custom scraping frequencies per product group — scraping high-priority items (like seasonal bestsellers) more often, and lower-priority items less frequently.

Is the competitor data you collect reliable and independent?

Yes. All data collection is done in-house — we don’t rely on third-party feeds — giving you maximum control, reliability, and timing flexibility.

Can I export data into my own systems, like ERP, feed managers, or cloud environments (Google Cloud, AWS, etc.)?

Yes. Omnia supports exports to your internal servers or cloud environments, making it easy to combine market data with your internal sales and performance metrics.

Does Omnia also work if I sell through multiple channels (like my own webshop + bol)?

Yes. Omnia is designed to support multichannel strategies. You can align your pricing across bol, your own webshop, and other marketplaces — all from a single platform. This way, your pricing stays consistent and strategic without managing each channel separately.