Run Pricing at the Pace of Google Search

Pricing on Google requires more than speed. Omnia helps you structure, scale, and automate your strategy with reliable data and full transparency across every product, rule, and update.

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Pricing Software Designed to Match Google Shopping Dynamics

Every price on Google Shopping affects how your products are seen, how often they show up, and how well they convert. Your pricing strategy needs to match that pace—fast, flexible, and fully in sync with how campaigns perform.

Omnia gives you a structured way to respond to real-time market shifts, improve visibility, and protect your margins, all while staying in full control of how prices are set.

Why Pricing Teams Choose Omnia for Google Shopping

Work with data you can trust: Our in-house scraping covers Google Shopping without relying on third parties or patchy feeds. Every update happens on your schedule for full control over pricing decisions.
Support your visibility with smarter pricing: Omnia helps you align pricing with ad performance, first-page placements, and Google Actions Buy Box eligibility. Omnia automates updates throughout the day to keep your assortment competitive without manual work.
Automate without losing control: You set the pricing rules. Omnia makes them actionable. Every price is traceable back to the logic you’ve defined, with full visibility into how the system sets and adjusts prices.

Frequently Asked Questions

How does dynamic pricing for Google work?

Our pricing software uses in-house scraping, Machine Learning algorithms and your defined pricing rules to calculate the optimal price for your products. New price recommendations are always based on the most accurate state of the market at any given time and the prices of your competitors or resellers on the same platforms. Price changes may take place multiple times a day to keep you achieving your goals and strategies. The software is easily integrated into your shop or ERP system so that the change is instant and seamless.

How does the software optimise for the Google Actions Buy Box?

Price is not always the determining factor to win the Google Actions Buy Box, however, it is an important component. Other factors may include a seller’s ratings and delivery history. Our repricing tool includes these factors in the price calculation to determine the maximum price at which you occupy the Google Actions Buy Box.

Can I set different pricing strategies for different regions or categories?

Yes. Omnia lets you tailor strategies per product group, region, or channel. This gives you full flexibility without sacrificing control or scale.

Can I compare my Google Shopping prices to other channels?

Absolutely. Omnia lets you benchmark Google Shopping pricing against marketplaces like Amazon, your own webshop, and regional competitors—all in one platform.

How does Omnia’s data for Google Shopping work?

We scrape Google Shopping directly in-house, giving you real-time, reliable insights without relying on third-party providers. You choose the timing and frequency.

Run Pricing at the Pace of Google Search

Pricing Software Designed to Match Google Shopping Dynamics

Why Pricing Teams Choose Omnia for Google Shopping

We know a thing or two about Google Shopping, marketplaces and their pricing strategies.

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