Optimise Your Pricing for Idealo

Rank higher on Idealo by aligning your pricing with live market data. Build rules you trust and automate updates, while staying in full control of every decision.

Get in touch

Created for Real-Time Pricing on CSE Platforms

Unlike marketplaces, where multiple factors influence ranking, Idealo ranks listings primarily based on price. Staying visible means staying competitive, and that requires real-time insights and an adaptable pricing setup that adapts fast.

Omnia gives you that setup. With Idealo pricing data, any time you wish, flexible rules, and seamless integrations, you can adjust pricing at scale and benchmark performance across channels—all in one place.

Why Pricing and Category Managers Use Omnia for Idealo

Keep your prices in sync with the market: Omnia captures real-time price data on Idealo at the moments you choose, then adjusts your prices automatically according to your strategy. Stay in control and outpace the competition with smarter pricing decisions.
Full control, no black box automation: Your strategy drives every price. With Omnia, you set the logic, monitor performance, and adjust in real time—always with a clear view of how each price was calculated.
Built for assortment depth and category complexity: Whether you manage a tight product range or a large, multi-category assortment, Omnia gives you the flexibility to apply specific rules per brand, category, or region, at scale.

Frequently Asked Questions

How does dynamic pricing for Idealo work?

Our pricing software uses in-house scraping, Machine Learning algorithms and your defined pricing rules to calculate the optimal price for your products. New price recommendations are always based on the most accurate state of the market at any given time and the prices of your competitors or resellers on the same platforms.

Price changes may take place multiple times a day to keep you achieving your goals and strategies. The software is easily integrated into your shop or ERP system so that the change is instant and seamless.

How does Omnia help improve visibility on Idealo?

Omnia optimizes your pricing based on up-to-date market data, helping your products appear higher in Idealo’s rankings. The platform updates prices automatically, based on rules you define, so your listings remain competitive without constant manual work.

How often does Omnia update prices on Idealo?

Omnia can track prices at any time and as frequently as you need, and can update your listings multiple times daily. This ensures your prices are aligned with real-time market movements, helping you stay visible and relevant.

What makes Omnia different from a standard Idealo repricer?

Most repricers focus on undercutting prices without considering your broader strategy. Omnia gives you full control over your pricing logic, lets you benchmark across channels, and helps you maintain both visibility and margin. Beyond the software, we act as your pricing partner, offering in-house scraped data, ongoing support, and 13+ years of experience helping teams price with confidence.

Is Omnia easy to integrate with my existing setup?

Absolutely. Omnia integrates with major shop systems, ERPs, and feed managers. You don’t need to change your existing infrastructure to roll out your pricing strategy.