Price Points by Omnia Retail

Price skimming is a pricing strategy that can facilitate a higher return on early investments, influence the branding and appeal of a product, and allow a brand to target specific segments of a given market. This...

Price skimming is a pricing strategy that can facilitate a higher return on early investments, influence the branding and appeal of a product, and allow a brand to target specific segments of a given market. This comprehensive guide will walk you through everything you need to know about implementing a successful skimming pricing strategy.

A Guide to Price Skimming: Definitions, Strategies and Tactics