Pricing for 
Outdoor &  Adventure gear 

Seasonal sales

As seasons affect sales for outdoor retailers, implementing pricing strategies per season is something every retailer has to do. 

Our approach: Omnia lets you create a set of pricing strategies that seamlessly lets you switch between them. This set of pricing strategies can contain all your pricing rules and dependencies for discounts, stock levels, brands, product categories and so on.

Value-based pricing

Retailers and brands invest a lot of resources in explaining complex products to their customers, especially high-end professional gear require detailed product descriptions, explanations videos and so on. 

Our approach: Add an additional margin for products where you invested more resources to create value for your customers. Combine this with customer-related data like popularity, by using Omnia’s Google Analytics API.

Handling pricing for large assortments

Outdoor assortments can be very large, thus making it hard to handle pricing in line with your commercial objectives and across all teams involved.

Our approach: Omnia’s Pricing Strategy Tree™ gives you the ability to handle all pricing-related workflows in one view, thus increasing transparency on pricing across all teams and stakeholders.

Loyalty programs and product bundles:

Consumers who buy products for the activities they love often enjoy returning to stores that provide a particular value. They enjoy receiving offers for unique and carefully selected product bundles. Offer unique bundles to your customers, combining products that are complementary, and create a unique shopping experience for buyers. Consider combining these bundles with exclusive discounts for loyal members. 

Our approach: Omnia helps you to implement a pricing tactic for individual products of a bundle, for example, a competitive price for the main item and margin-driven price settings for “add-on” products in the bundle. In addition, Omnia's multi-shop approach to pricing lets you handle a product price for normal customers versus a price for your loyalty program.

Cause-related Pricing:

Consider cause-related pricing, where a percentage of the proceeds from specific products go towards supporting a charitable cause or nonprofit organisation. This can attract socially-conscious consumers who want their purchases to have a positive impact.

Our Approach: Easily add a fixed amount or percentage to any pricing tactic in Omnia Pricing Strategy Tree™. When you advertise a 1% donation of every purchase, you can seamlessly build that 1% addition into your pricing strategy, for example, on top of a competitive market price.

Competitive Pricing:

With increased transparency of the market due to marketplaces and comparison shopping engines, buyers can easily compare prices. Setting your prices at a competitive level while maintaining healthy margins is crucial for both revenue and profit.

Our approach: OWith Omnia’s Pricing Strategy Tree™ you can easily create a set of pricing tactics for your full assortment. Price some categories or brands more competitively than others while pricing your longtail products at RRP. For competitive prices, Omnia provides you with market data multiple times per day and applies your pricing strategy automatically.