Smarter Pricing Decisions.
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Real-time market data. Transparent automation. Agentic AI that turns data into insights and helps you build better pricing strategies. You stay in control. Omnia handles the complexity.
One Platform for Every Pricing Decision
Thousands of SKUs. Multiple markets. Competitors changing prices while you're still in the morning meeting. Omnia gives your team one place to manage all of it.
Pull in competitor prices, marketplace signals, and your internal data. Build automated strategies, adjust them with precision, and track performance without jumping between tools.
Agentic AI takes it a step further. Omnia Agent watches your data continuously and surfaces what matters: margin risks, competitor moves worth responding to, and products that need a decision today.
Your Data. Your Rules.
Omnia Agent generates insights through a conversational interface. No more building dashboards, applying filters, or waiting on reports. Just ask what you need to know.
Every pricing decision is explained clearly: what triggered it, which rules applied, and the expected impact. This way, you remove uncertainty, build better strategies, and speed up approvals.
Most importantly, your data stays fully isolated. Always. Omnia never uses it to train public AI models, and agents operate strictly within secure, compliant boundaries. Autonomous pricing that's safe to adopt and fully under your control.
The Pricing Platform Retailers and Brands Love
Highly Reliable with Exceptional Customer Support
"The platform is highly flexible and powerful, making it suitable for building complex pricing strategies that meet our business requirements.
Additionally, Omnia Retail significantly reduces the time and effort traditionally spent on trial and error, allowing me to focus more on the analytical aspects of pricing strategies. Its integration with our ERP system has been seamless, further enhancing our workflow efficiency."
Marketing and Pricing Manager
A Flexible and Supportive Pricing Partner That Grows with You
"What I really like is how Omnia Retail is thinking ahead. They’re not just focused on optimizing what already exists, but are also investing in new developments to ensure the platform remains innovative and future-proof."
Retail Brand Analyst
Very valuable insights and great support
"The price monitoring gives us very valuable insights into our market performance.
Great monitoring flexibility with different (pre-built) monitoring options e.g. Google Shopping, idealo, or Amazon, and additional customizable scraping for other marketplaces possible - I'm confident we don't miss any reseller activity thanks to the tool."
Retail Pricing Manager
Omnia provided us with the right tools and insights to improve our pricing strategy across products
"With Omnia, we don't have to scrape competitor prices ourselves, and we can keep an eye on our partners who have a promotion.
Next to that, Omnia made our pricing strategy a lot easier with smart business rules based on input from our PIM. The analysis part of Omnia is also very nice to see if your prices are above or below market average, and for how long that has been the case."
Pricing Manager, Furniture
Excellent Support and Fast Setup, Minor Tooling Challenges
"The Omnia team is incredibly helpful, making setting things up a quick process. It helps us find the balance between being competitive and having a healthy margin."
Pricing Manager, Automotive industry
Excellent Price Insight
"The tool offers comprehensive product matching, allowing us to receive a detailed report with all the prices available in the market. This enables us to observe many more price changes than before.
The automatic integrations provided by Omnia Retail take a lot of work off our hands, as we don't have to create specific integrations ourselves."
Webshopmanager Babypark.de
Best pricing software in the market
"Omnia reliability and accuracy are really another level, it is really solid and make your ecommerce stable.
Omnia is making sure the our products pricing are always aligned to market value, scraping the right players in the respective markets. "
Enterprise Pricing Manager, Hospital & Health Care
Find out if Omnia fits your pricing workflow
Spend 30 minutes with our pricing experts and see how automation and agentic insight can fit your strategy.
Frequently Asked Questions
Can the Pricing Tool be used for different countries?
Yes, it can! Many of our customers, who operate across Europe, the UK and the US, already do. Omnia's pricing solution takes care of domestic and international operations.
How regularly can we update our prices with Omnia?
With Omnia, you can update your pricing at any time at any frequency.
How can we ensure our margins are well protected with a fully automated dynamic pricing system?
Your margins are always safe in Omnia. Before you go live, you set up security rules in the Dynamic Pricing system. Every pricing decision is filtered through the rules before implementation, automatically rejecting price changes that don't meet your requirements.
How flexible are your pricing rules in reality?
Omnia gives you complete freedom when it comes to setting pricing rules. You can set up any pricing rule in the Pricing Strategy Tree you want. In addition, numerous special adjustments are possible within pricing rules to make your strategy even more nuanced.
How do you guarantee that the prices are correct?
Transparency is key. If you are curious about how Omnia arrived at a particular pricing decision, simply click on the 'Show Me Why' button in the portal. You will then see each pricing rule that Omnia has followed to arrive at the price advice.
Can Google Analytics be linked to Omnia?
Of course, it is very easy. When both systems are linked, your Google Analytics account can supplement your pricing rules with information such as page views and inventory levels.
Who can change prices in Omnia?
You can choose which people have access to the Omnia portal and which permissions they have in the system itself.
Why is a black-box pricing system a problem?
We learned that it's important to the people responsible for pricing understand the outcomes. Both in terms of adoption, as in getting the best results out of pricing system.
How to buy the right Pricing Software?
In theory, buying pricing software should be simple. In practice, however, the process is very different. Read more in this blog post about choosing the right Pricing Software.
See if Omnia Is Right for Your Pricing Team
Book a 30-minute call with our experts.












