Price Points by Omnia Retail

Over the years, Google Analytics has become an undeniable ally to many retailers and brands engaging in ecommerce. The tool can provide a gold mine of data and insights on your website’s performance. For instance, page...

Over the years, Google Analytics has become an undeniable ally to many retailers and brands engaging in ecommerce. The tool can provide a gold mine of data and insights on your website’s performance. For instance, page views and units sold data can be captured for each of your products. These insights can be leveraged to add depth and sophistication to a pricing strategy that can then further drive business results as well. Now, what if I told you that you can use the Google Analytics data to create more profitable and demand-driven pricing strategies? And that Omnia offers you the possibility to connect a Google Analytics API to your portal? If this sounds tempting then keep on reading. In this article, we will walk you through the benefits of connecting GA to Omnia, and how you can use the data in pricing your assortment.

Google Analytics and Omnia