Price Points by Omnia Retail

The phrase ‘Loss Leader Pricing Strategy’ can sound confusing, tautologous or even verge on doublethink. It is a strategy defined by its aggression, inherently risky nature and being shrouded in questions of ethicality...

The phrase ‘Loss Leader Pricing Strategy’ can sound confusing, tautologous or even verge on doublethink. It is a strategy defined by its aggression, inherently risky nature and being shrouded in questions of ethicality and legality. But nevertheless the strategy exists. Not only does it exist, it’s very common and can be incredibly lucrative when executed properly. What is it? What are its characteristics? How can it be effectively implemented? And how can Omnia help you do so? We will provide answers to these questions during this piece.

What is loss leader pricing?