Santiago Alfaro Gimeno
Can you tell us about yourself?
I was born and raised in Buenos Aires, Argentina but I moved a lot during my childhood. I lived in Chile, the United States, South Africa and now in The Netherlands. I did a Bachelor in Business Administration at Universidad Adolfo Ibanez, one of the leading universities in business in South America, and after that I did the CEMS - Master in International Management at Rotterdam School of Management. I’m really passionate about Scale up business, innovation and sports.
Did you discover something new lately that really inspired you?
I was really inspired by a Unicorn from Chile called Betterfly. They created a disruptive and innovative business model for life insurances. This company generates alliances with companies to provide life insurance to employees, growing their life insurance balance if they adopt better habits like doing sports, meditating, eating healthy, etc. They affiliate with companies, so there is no cost for the employee. I found it super inspiring that they are empowering people to be the best version of themselves and adopting better habits. Moreover, you can convert your healthy habits into charitable donations.
What is something people in your industry have to deal with that you want to fix?
I think that there is a lot of knowledge to be shared about pricing strategies. Depending on your type of business your pricing strategy should be different, for example, being a brand vs a retailer. There is a lot of insights and knowledge in Omnia that could help many new potential customers find the way to convert this knowledge into more sales, growing margins and saving time in the process, as everything could be automated. With expertise in pricing and a tool like Omnia, you can give super powers to any customer.
What is your work experience before Omnia Retail?
I worked as a Business Executive in a Startup in Chile. We were doing photographic coverage in massive sporting events and we developed an OCR (optical character recognition) not only so participants could find their pictures with their participant number, but also to analyze the brands and accessories being used in sports events. We grew the company to 7 different countries in Latam in just one year. After that, I moved to the Netherlands and worked as a Business Developer for the Spanish and Portuguese markets in HousingAnywhere, an European Market leader Platform for mid-long term accommodations.
How would you describe your work experience at Omnia Retail so far?
I’m thrilled about how much I have learned already and how I keep doing so on a daily basis. It’s really inspiring to work with a team of people that thrive for excellence in everything. It’s a place where you get responsibility from day 1 and you can see the impact of your actions. Everyday is a challenge and that’s something really fulfilling.
What are the values that drive you?
Determination, Integrity, resilience and loyalty.
What do you enjoy doing in your free time?
I I’m a sports maniac. I do triathlons and it’s part of my identity, I train twice a day 6 days of the week. So, usually I’m swimming, biking or running. If I’m not working out I will probably be eating, as I also really enjoy cooking and I need to eat a lot of calories per day. Despite sports and food I have a passion for coffee and classic rock.
Let’s end with your favorite quote!
“To give anything less than your best is to sacrifice the gift”―Steve Prefontaine