"In the early years, there was only a need in the most mature categories; now, dynamic pricing is necessary in almost all categories. We also served only retailers in the past; ....

Yes there are definitely differences between countries. For example, within Europe, very broadly speaking, there is a divide between Northern and Southern Europe where the North....

"You first need to decide on whether our not to have uniform prices across online and offline. Our software can facilitate both, of course, but I do believe consumers expect uni....

"Yes, with the marketplaces becoming more important, this is an emerging use case in our customer base. The interesting case here is that, typically, channel management software....

The most significant change over the past five years has been the rapid digital transformation catalysed by the pandemic. The necessity to adapt quickly to online channels and i....

In the world of retail Darwinism, standing still is the most dangerous choice. Take Body Shop, for instance, a pioneer in ethical beauty. While they were ahead of their time wit....

Motivating teams to embrace new technologies and stay ahead of the curve involves more than just providing them with tools; it requires a cultural shift and rethinking how we me....

In the era of individualised shopping preferences, retailers face the challenge of catering to diverse consumer needs across different contexts. Data plays a crucial role in inf....

As customers, our preferences have become increasingly individualised, posing a challenge for retailers who can no longer rely on age, gender, or nationality to categorise consu....

Building a brand online offers unique opportunities for creativity and agility. Unlike traditional methods, digital platforms allow for more dynamic and tailored communication s....

For native digital brands, the challenge lies in creating memorable real-life experiences for customers, even if the product itself is primarily consumed online. Consider the ex....

It's crucial for brands to pay attention to negative reviews and feedback from customers who have had a bad experience. However, how brands choose to address these reviews depen....

The impact of perceived value when expanding overseas hinges on brand relevance and cultural sensitivity. Assessing factors like market saturation, competitive landscape, pricin....

Educating sellers about the importance of competitive pricing is crucial for long-term success. While removing products with pricing discrepancies may provide a temporary fix, t....

For partners who persistently disregard our pricing guidance, we have established measures to enforce compliance. Through our platform's regulations, partners accrue points and ....

Indeed, within China's hidden champions, there are those whose competitive edge lies in offering low prices. Take companies like Aldi and Fielmann as examples, whose strategies ....

Indeed, Coca-Cola's history offers a fascinating lesson in unintentional strategy. Initially, selling Coca-Cola in bottles was dismissed as a crazy idea by the company's preside....

The advice on pricing strategies applies universally, irrespective of a company's size. Take Vilt, for example, which successfully implemented an anti-discount incentive program....