Price Points Live 2024
From Insight To Action
Amsterdam, a renowned hub of innovation and global business, recently hosted the latest edition of Price Points Live.
This full-day event, held on the 7th of March, illuminated the ever-evolving world of eCommerce with a focus on transparency.

Dr Doug Mattheus
Dr Doug Matteus is a veteran expert in branding consulting for brands and companies around the world. Sharing examples from his own life and work, Doug shared his top factors for brand success and what he believes is vital for brand building.
Cor Verhoeven
Acting as Bol’s Group Product Manager, specialising in pricing and assortment insights, Cor Verhoeven shared specifically how Bol tackles bad prices on the platform and what the negatives are for a marketplace or e-commerce brand when its prices are too high or low. Cor also gave us insight on Bol’s mechanism for how the platform decides on what is an allowable price if it has no benchmark.
Sander Roose
Omnia Retail CEO and Founder Sander Roose joined our panel to discuss the exciting launch of Omnia 2.0, the company’s new pricing platform. Sander shared what he believes are the design principles and the three factors of successful dynamic pricing. He also shared the key elements of Omnia 2.0 - flexibility and transparency - and how these factors are present in the many new features for its customers.
Prof. Hermann Simon
Founder of Simon Kucher, author and global pricing expert Prof. Hermann Simon shared what he believes are the defining factors of successful brands and companies, specifically the hidden champions in a number of retail verticals. He shared how globalisation leads to revenue and growth and how proximity (closeness to customer) is a key factor in the success of these hidden champions. He also shared the association between value and price and how this must factor into decision-making.
Gerrie Smits
Gerrie Smits is a consultant, speaker, and author on customer-centricity in business and how to make the corporate world a little more human. Through his experience with companies, Gerrie shares the issues and pain points his clients have experienced and how to address them.
Price Points Live 2024 Speakers

Dr. Doug
Mattheus
Business Consultant | Adjunct University Marketing Professor | Executive Education Facilitator
His professional acumen is further enhanced by a Doctorate in Business from the University of Phoenix, USA, showcasing his deep commitment and understanding of the business world.

Cor
Verhoeven
Group Product Manager at bol.

Sander
Roose
Founder & CEO

Prof. Hermann
Simon
Founder & Honorary Chairman Simon-Kucher

Gerrie
Smits
Author | Facilitator | Speaker
In times of hyper-fast tech developments, digital transformation and permachange, there is one solid, constant element: the customers. Also known as: people. And it’s the companies that truly understand their customers that will outlive any tech hype or (terrible word alert) disruption. The key thing to being successful in these challenging times is putting the customer central. But customer centricity is not defining a socio-demographic target audience but truly understanding the needs of the people you work for.

Natalie
Berg
Retail Analyst | Author | Podcast Host