“Before Omnia, pricing was quite time-consuming. It costed about 1 - 2 hours per day to check and implement new prices. It was error-prone because somebody had to do the manual import checks and then export the data and import it again.” 

Lize Braspenning
 Performance Marketing Manager at WOOOD 

The Challenge: A Manual, Error-Prone, and Time-Consuming Pricing Process 

Having already experienced the value and high-quality data of pricing insights delivered by Omnia’s Pricewatch module, choosing the Dynamic Pricing solution from Omnia was a natural progression. They realised that they needed a diverse pricing strategy to stay competitive in pricing (based on price elasticity). At the same time, they wanted to play into an assortment of factors, such as product lifecycle stage and stock levels pricing, especially during the Covid-19 and the e-commerce demand surge. 

Due to Omnia’s flexibility and customizability, they could implement all of the rules and intricacies they envisioned. The full implementation of an end-to-end automation solution was done per category, with the first products going live in April 2020, and the remaining few in the months following.

 “We needed an engine that serves insights, dynamic pricing and also helps with promotions.” 

Emiel van Beek 
Head of E-Commerce at WOOOD

WOOOD’s Goals With Omnia

Automate pricing workflows:

• Reduce manual effort and errors

• Free up time for strategic tasks

• Leverage market insights to guide pricing positioning, decisions, and promotions

• Move from gut-feel to strategic pricing rules ● Ensure 100% stable and correct prices 

 Improve margin and stock health:

• Optimize margins across product categories

• Use pricing to reduce overstock without sacrificing revenue

• Avoid reactive price-following behavior 

 Align pricing with marketing strategy:

•  Implement pricing rules for promotions, campaigns, and actions

• Align pricing with marketing strategy in Google Shopping 

 Strengthen D2C strategy:

•  Focus on key dealers and channels

• Ensure consistent pricing across web and in-store 

The Solution: Comprehensive Pricing and Marketing Management 

 Omnia Retail now serves as a central hub for WOOOD’s pricing and marketing strategies. 

 WOOOD achieved within 3 months:

• Dynamic pricing setup across all channels as automated and stable workflow
• Greater marketing efficiency and healthier stock levels through intelligent pricing
• Teams receive daily reports about market insights, performance and analysis
• Company-wide training and demos to build buy-in and trust

The Solution: Comprehensive Pricing and Marketing Management 

 Omnia Retail now serves as a central hub for WOOOD’s pricing and marketing strategies. 

 WOOOD achieved within 3 months:

• Dynamic pricing setup across all channels as automated and stable workflow
• Greater marketing efficiency and healthier stock levels through intelligent pricing
• Teams receive daily reports about market insights, performance and analysis
• Company-wide training and demos to build buy-in and trust

Key Automation & Optimization Actions

 Automated Pricing Setup: Monitoring & Dynamic Pricing 

• Automated daily monitoring of the whole product assortment in Omnia (4.000 products

• Setting up dynamic pricing rules for specific category strategies

• Automated price updates pushed from Omnia to WOOOD's webshop, Google Shopping and to physical experience centre (via digital pricing tags) 

 Promotion Optimization: Stock & Channel Integration 

•  Streamlined implementation of promotions, campaigns, and discounts across all channels with a direct integration of Google Shopping Campaigns
• Advanced stock health optimization aligning pricing with inventory & market insights 

 “We needed an engine that serves insights, dynamic pricing and also helps with promotions.” 

Emiel van Beek 
Head of E-Commerce at WOOOD

The Results: Enhanced Efficiency, Profitability, and Strategic Control

 Automated Pricing Setup: Monitoring & Dynamic Pricing 

• Automated daily monitoring of the whole product assortment in Omnia (4.000 products

• Setting up dynamic pricing rules for specific category strategies

• Automated price updates pushed from Omnia to WOOOD's webshop, Google Shopping and to physical experience centre (via digital pricing tags) 

 Promotion Optimization: Stock & Channel Integration 

•  Streamlined implementation of promotions, campaigns, and discounts across all channels with a direct integration of Google Shopping Campaigns
• Advanced stock health optimization aligning pricing with inventory & market insights 

“Omnia gave us the tools to create a better strategy and a better margin in the end.”

Lize Braspenning
Performance Marketing Manager at WOOOD