Behind the scenes of Black Friday

Our conversation with Edoardo Passerini, Pricing & Revenue Growth Manager D2C at Philips, on preparing for Black Friday and learning from what happens after the peak.

What we talked about:

• How pricing teams prepare for Black Friday before traffic surges

• What Philips looks at once the promotion period is over

• How post-peak lessons can shape stronger pricing decisions

Speaker: Edoardo Passerini, Pricing & Revenue Growth Manager D2C at Philips