09.09.2026
Black Friday Pricing Data Report: What 60,000 Products Tell Us About Retailer Behavior
Read more
In this guest lecture at the University of St. Gallen, Omnia CEO Sander Roose explains how dynamic pricing went from a niche strategy to a necessity.
Based on 13+ years in the field, he explains why pricing complexity exploded, why many teams still lack visibility, and how smart pricing tools are reshaping retail.

Get a detailed breakdown of the evolution of dynamic pricing, case studies, real-life examples, and future predictions.
09.09.2026
13.08.2026
04.08.2026
09.07.2026