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The €8.8 Million Discount Mistake Zalando and Temu Made (and How to Avoid It)
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In this guest lecture at the University of St. Gallen, Omnia CEO Sander Roose explains how dynamic pricing went from a niche strategy to a necessity.
Based on 13+ years in the field, he explains why pricing complexity exploded, why many teams still lack visibility, and how smart pricing tools are reshaping retail.

Get a detailed breakdown of the evolution of dynamic pricing, case studies, real-life examples, and future predictions.
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